Brand page · Clothing Accessories · United States
Wigs.com: 286K visits a month, 41 active Meta ads, Gravity score 556.
Wigs.com — Wigs.com is an online retailer specializing in wigs including human hair, lace front, and synthetic wigs for women, men, and children. In September 2026 wigs.com drew an estimated 286K visits, down 22% on the month before. It ranks #103 of 34,142 Clothing Accessories brands in United States and holds a 4.5 Trustpilot rating over 11,289 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wigs.com is an online retailer specializing in wigs including human hair, lace front, and synthetic wigs for women, men, and children.
01 · Traffic
How much traffic Wigs.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wigs.com drew an estimated 286K visits in September 2026, down 22% on the month before and down 38% over three months.
- Worldwide#39,015of 4.5M sites · Top 1%
- In United States#12,689of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#287of 85,207 brands · Top 1%
- Clothing Accessories, United States#103of 34,142 brands · Top 1%
286K
estimated visits in September
1 mo ▼ −22.0%4 mo ▼ −38.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wigs.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wigs.com holds 4.5 out of 5 on Trustpilot over 11,289 reviews, 1,292 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places Wigs.com in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Wellness Center Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wigs.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wigs.com sells on Shopify, 53% of its catalogue in stock. The best seller is Donation to Breastcancer.org, at US$1.00, followed by Donation to Stand Up To Cancer and Shipping Protection.
#1Donation to Breastcancer.orgWigs.comUS$1.00In stock
#2Donation to Stand Up To CancerWigs.comUS$1.00In stock
#3Shipping ProtectionWigs.comUS$2.00–US$40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wigs.com in its comparison group.
- Average rating
- 4.07 / 5
- Rated products
- 63% of the catalogue
- In stock
- 53%
- Upper price quartile
- US$428.99
- Currency
- USD
04 · Ads
What Wigs.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wigs.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Find Ignite by Jon Renau at Wigs.comWigs.com2 Oct 2026video
Find Hollie by Jon Renau at Wigs.comWigs.com30 Sept 2026video
default_collection_headlineWigs.com29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026B2B Web Ventures LLCverified
Text ad21 Oct 2026B2B Web Ventures LLCverified
Text ad21 Oct 2026B2B Web Ventures LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wigs.com.
The creators who tag @wigs_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wigs_com on Instagram, led by Raquel Welch Wig Collection (131K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRaquel Welch Wig Collection@raquelwelchwigs · 🇺🇸 US | Beauty cosmetics skincare Creator | 131K | 0.0% | 9 | Tagged @wigs_com |
06 · Competitors according to Gravity
Who Wigs.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wigs.com among Clothing Accessories brands in United States. The closest is Wig Outlet, then Best Wig Outlet, wigsis.com, ITWIGS, Paula Young, GeetaHair.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wig Outletwigoutlet.com | |||||||
| Best Wig Outletbestwigoutlet.com | |||||||
| wigsis.comwigsis.com | |||||||
| ITWIGSitwigs.com.br | |||||||
| Paula Youngpaulayoung.com | |||||||
| GeetaHairgeetahair.com |
07 · Company
The company behind Wigs.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wigs.com is a company based in Addison, United States, founded in 2011 according to LinkedIn, on a domain registered in November 1995. It employs about 38 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Addison
- Founded
- 2011, per LinkedIn
- Domain registered
- 7 Nov 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 38 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wigs.com · Shopify · USD
- Catalogue
- 521 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wigs.com
What people ask Google about Wigs.com.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wigs.com legit?
According to Gravity by Benchr, Wigs.com is a brand based in Addison, United States: its website has existed since November 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 38 people on LinkedIn, it has 43,573 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Wigs.com reviews: is it worth it?
Customers rate Wigs.com 4.5 out of 5 on Trustpilot over 11,289 reviews, 1,292 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Wigs.com?
Wigs.com is an online retailer specializing in wigs including human hair, lace front, and synthetic wigs for women, men, and children. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Wigs.com cost?
Wigs.com's best seller, Donation to Breastcancer.org, sells US$1.00 on wigs.com. 53% of the catalogue is in stock. Gravity does not track prices daily: check wigs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Wigs.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Wigs.com advertises on Facebook and Instagram and on Google, where its offers often run. Check wigs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Wigs.com?
Wigs.com sells on its own website, wigs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wigs.com?
Gravity by Benchr records a company based in Addison, United States, founded in 2011 according to LinkedIn, on a domain registered in 1995, with 38 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wigs.com doing well?
Not at the moment. Gravity by Benchr estimates about 285,900 visits to wigs.com in September 2026, down 22% in a month and down 38% over three months. Wigs.com ranks #103 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wigs.com use?
Gravity by Benchr identifies wigs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Wigs.com's ad budget?
Gravity by Benchr does not publish a spend figure for Wigs.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Wigs.com ranks #103 of 34,142 by estimated traffic. Its closest competitors on the same market are Wig Outlet, Best Wig Outlet, wigsis.com, ITWIGS, Paula Young. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wigs.com.