Brand page · Clothing · United States

WildBird Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 1% in Clothing in United States
wildbird.co·🇺🇸 Salt Lake City, United States· Shopify·Since 2014

WildBird: 201K visits a month, 122 active Meta ads, Gravity score 525.

WildBird — WildBird is a brand that sells baby carriers and babywearing products designed for comfort and support for newborns and toddlers. In September 2026 wildbird.co drew an estimated 201K visits, up 5% on the month before. It ranks #750 of 97,158 Clothing brands in United States.

wildbird.co@wildbird 456KFacebookLinkedIn 1.7KTrustpilot 3.2Meta Ad Library 122

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
201K
+5% vs. August 2026
Instagram followers
456K
5,727 posts · @wildbird
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
122
active · on Google since 2022
Products
90%
in stock · 187 collections
Rank in United States
#750
of 97,158 in Clothing
LinkedIn
1.7K
followers · 17 employees
Earned media value
€100.5k
per month, Instagram

Gravity score

525/ 1000 · 10 of 10 indicators rated
Brand Power465
Momentum476
Performance634

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

WildBird is a brand that sells baby carriers and babywearing products designed for comfort and support for newborns and toddlers.

01 · Traffic

How much traffic WildBird gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

WildBird drew an estimated 201K visits in September 2026, up 5% on the month before and down 17% over three months.

  • Worldwide#52,301of 4.5M sites · Top 5%
  • In United States#17,147of 1.2M sites · Top 5%
  • Clothing, worldwide#4,767of 459,295 brands · Top 5%
  • Clothing, United States#750of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

201K

estimated visits in September

1 mo ▲ +4.6%4 mo ▼ −17.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about WildBird.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

WildBird holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Baby Store Baby Clothing Store Children's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What WildBird sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

WildBird sells on Shopify, 90% of its catalogue in stock. The best seller is Free Unlimited Return for Store Credit or Exchanges Valid in CA., at US$1.98–US$6.34, followed by Willow - Aerial Carrier and Desert Lark - Aerial Carrier.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Baby & Children's Clothing26%
Baby Carriers26%
Bedding13%
Baby Soothers12%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing27%
Baby Transport26%
Baby Toys & Activity Equipment14%
Linens & Bedding13%
Clothing Accessories5%

The dominant category places WildBird in its comparison group.

Prices and ratingsstore data
Average rating
4.91 / 5
Rated products
95% of the catalogue
In stock
90%
Upper price quartile
US$74.00
Currency
USD

05 · Influencers

Who talks about WildBird.

The creators who tag @wildbird on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @wildbird on Instagram, led by Bronte Bogetti (47.8K followers, 9.1% engagement).

Influencersaccounts tagging @wildbird · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBronte Bogetti@brontebogetti · 🇺🇸 USFashion style luxury Creator47.8K9.1%4Tagged @wildbird
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who WildBird competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for WildBird among Clothing brands in United States. The closest is Solly Baby, then artipoppe.com, Ergobaby, Najell, KeaBabies, babybjorn.fr.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Solly Babysollybaby.com
artipoppe.comartipoppe.com
Ergobabyergobaby.com
Najellnajell.com
KeaBabieskeababies.com
babybjorn.frbabybjorn.fr
Competitors Gravity finds for WildBird. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare WildBird with Solly Baby

07 · Company

The company behind WildBird.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

WildBird is a company based in Salt Lake City, United States, founded in 2014 according to LinkedIn, on a domain registered in June 2014. It employs about 17 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Salt Lake City
Founded
2014, per LinkedIn
Domain registered
22 Jun 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
17 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
wildbird.co · Shopify · USD
Catalogue
187 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about WildBird

What people ask Google about WildBird.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is WildBird a legit company?

According to Gravity by Benchr, WildBird is a brand based in Salt Lake City, United States: its website has existed since June 2014, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 456,036 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is WildBird known for?

WildBird is a brand that sells baby carriers and babywearing products designed for comfort and support for newborns and toddlers. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is WildBird expensive?

WildBird's best seller, Free Unlimited Return for Store Credit or Exchanges Valid in CA., sells from US$1.98 to US$6.34 on wildbird.co. 90% of the catalogue is in stock. Gravity does not track prices daily: check wildbird.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.

WildBird promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: WildBird advertises on Facebook and Instagram and on Google, where its offers often run. Check wildbird.co for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy WildBird?

WildBird sells on its own website, wildbird.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns WildBird?

Gravity by Benchr records a company based in Salt Lake City, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is WildBird doing well?

Not at the moment. Gravity by Benchr estimates about 200,700 visits to wildbird.co in September 2026, up 5% in a month and down 17% over three months. WildBird ranks #750 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does WildBird use?

Gravity by Benchr identifies wildbird.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is WildBird's ad budget?

Gravity by Benchr does not publish a spend figure for WildBird on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, WildBird ranks #750 of 97,158 by estimated traffic. Its closest competitors on the same market are Solly Baby, artipoppe.com, Ergobaby, Najell, KeaBabies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WildBird.