Brand page · Baby Transport
Najell: 302K visits a month, 446 active Meta ads.
Najell — Najell is a brand that empowers parents to live life according to their own rules, offering products such as ergonomic baby carriers, innovative babynests, and pregnancy essentials that blend Scandinavian design, premium quality, and practicality. In September 2026 najell.com drew an estimated 302K visits, down 4% on the month before. It ranks #1 of 35 Baby Transport brands and holds a 3.7 Trustpilot rating over 182 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Najell is a brand that empowers parents to live life according to their own rules, offering products such as ergonomic baby carriers, innovative babynests, and pregnancy essentials that blend Scandinavian design, premium quality, and practicality.
01 · Traffic
How much traffic Najell gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Najell drew an estimated 302K visits in September 2026, down 4% on the month before and down 2% over three months.
- Worldwide#37,312of 4.5M sites · Top 1%
- In France#1,442of 166K sites · Top 1%
- Baby Transport, worldwide#26of 2,408 brands · Top 5%
- Baby Transport, France#1of 35 brands · Top 5%
302K
estimated visits in September
1 mo ▼ −4.0%4 mo ▼ −1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Najell.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Najell holds 3.7 out of 5 on Trustpilot over 182 reviews, 90 of them in the last twelve months: 52% of customers give five stars and 40% one star. That volume places Najell in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Najell sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Najell's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Najell in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Najell is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Najell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Soft, stable, easy to washNajell12 Oct 2026image
Weer op voorraad: Easy vol. 2 in Mocha BrownNajell12 Oct 2026image
Fünf Sterne von ElternNajell12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Najell ABverified
Text ad19 Oct 2026Najell ABverified
Text ad19 Oct 2026Najell Norway ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Najell.
The creators who tag @najell_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @najell_official on Instagram, led by Pippa (16.4K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPippa@littlemcrhouse · 🇬🇧 GB | Pets nature Creator | 16.4K | 1.3% | 7 | Tagged @najell_official |
06 · Competitors according to Gravity
Who Najell competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Najell among Baby Transport brands. The closest is Ergobaby, then BabyBjörn, WildBird, artipoppe.com, Solly Baby, Konny.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ergobabyergobaby.com | |||||||
| BabyBjörnbabybjorn.com | |||||||
| WildBirdwildbird.co | |||||||
| artipoppe.comartipoppe.com | |||||||
| Solly Babysollybaby.com | |||||||
| Konnykonnybaby.jp |
07 · Company
The company behind Najell.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Najell is an e-commerce brand, founded in 2012 according to LinkedIn, on a domain registered in April 2013. It employs about 64 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
- 2012, per LinkedIn
- Domain registered
- 15 Apr 2013
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 64 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- najell.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Najell
What people ask Google about Najell.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Najell legit?
According to Gravity by Benchr, Najell is a brand: its website has existed since April 2013, its Trustpilot profile is claimed by the brand, it employs 64 people on LinkedIn, it has 157,662 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Najell reviews: is it worth it?
Customers rate Najell 3.7 out of 5 on Trustpilot over 182 reviews, 90 of them in the last twelve months: 52% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Najell?
Najell is a brand that empowers parents to live life according to their own rules, offering products such as ergonomic baby carriers, innovative babynests, and pregnancy essentials that blend Scandinavian design, premium quality, and practicality. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Is there a Najell discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Najell advertises on Facebook and Instagram and on Google, where its offers often run. Check najell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Najell?
Gravity by Benchr records a company, founded in 2012 according to LinkedIn, on a domain registered in 2013, with 64 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Najell growing?
Not at the moment. Gravity by Benchr estimates about 302,300 visits to najell.com in September 2026, down 4% in a month and down 2% over three months. Najell ranks #1 of 35 Baby Transport brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Najell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Najell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands?
Among Baby Transport brands in the Gravity by Benchr index, Najell ranks #1 of 35 by estimated traffic. Its closest competitors on the same market are Ergobaby, BabyBjörn, WildBird, artipoppe.com, Solly Baby. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Najell.