Brand page · Food Items · New Zealand
Woolworths New Zealand: 4.6M visits a month, 68 active Meta ads.
Woolworths New Zealand — Woolworths New Zealand is a supermarket brand that operates across 185 stores and serves about 3 million customers weekly, offering groceries and fresh recipes. In September 2026 woolworths.co.nz drew an estimated 4.6M visits, down 3% on the month before. It ranks #1 of 1,150 Food Items brands in New Zealand and holds a 1.9 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Woolworths New Zealand is a supermarket brand that operates across 185 stores and serves about 3 million customers weekly, offering groceries and fresh recipes.
01 · Traffic
How much traffic Woolworths New Zealand gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Woolworths New Zealand drew an estimated 4.6M visits in September 2026, down 3% on the month before and up 17% over three months.
- Worldwide#4,203of 4.5M sites · Top 1%
- In New Zealand#9of 26.3K sites · Top 1%
- Food Items, worldwide#89of 260,714 brands · Top 1%
- Food Items, New Zealand#1of 1,150 brands · Top 1%
4.6M
estimated visits in September
1 mo ▼ −2.8%4 mo ▲ +16.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Woolworths New Zealand.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Woolworths New Zealand holds 1.9 out of 5 on Trustpilot over 67 reviews, 61 of them in the last twelve months: 9% of customers give five stars and 63% one star. That volume places Woolworths New Zealand in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Woolworths New Zealand sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Woolworths New Zealand's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Woolworths New Zealand in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Woolworths New Zealand is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Woolworths New Zealand runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2023 (image, text, video).
Get your easy dinner wins with Woolworths.Woolworths New Zealand8 Oct 2026video
Woolworths New ZealandWoolworths New Zealand8 Oct 2026image
Get your easy dinner wins with WoolworthsWoolworths New Zealand8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Woolworths Group Limitedverified
Text ad21 Oct 2026BLACKFOOT NEW ZEALAND LIMITEDverified
Text ad21 Oct 2026BLACKFOOT NEW ZEALAND LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Woolworths New Zealand.
The creators who tag @woolworths_nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woolworths_nz on Instagram, led by THE COCONUT GODDESS ❁ PLANT-BASED FOOD (32.6K followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTHE COCONUT GODDESS ❁ PLANT-BASED FOOD@thecoconutgoddess · 🇦🇺 AU | Food cooking nutrition Creator | 32.6K | 2.6% | 2 | Tagged @woolworths_nz |
06 · Competitors according to Gravity
Who Woolworths New Zealand competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Woolworths New Zealand among Food Items brands in New Zealand. The closest is Woolworths New Zealand, then shop.rewe.de, delhaize.be, Waitrose, Willys, ocado.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Woolworths New Zealandcountdown.co.nz | |||||||
| shop.rewe.deshop.rewe.de | |||||||
| delhaize.bedelhaize.be | |||||||
| Waitrosewaitrose.com | |||||||
| Willyswillys.se | |||||||
| ocado.comocado.com |
07 · Company
The company behind Woolworths New Zealand.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Woolworths New Zealand is a company based in New Zealand, on a domain registered in March 1997. It employs about 1,516 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇳🇿 New Zealand
- Founded
- Data not available
- Domain registered
- 28 Mar 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,516 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woolworths.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Woolworths New Zealand
What people ask Google about Woolworths New Zealand.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Woolworths New Zealand legit or a scam?
According to Gravity by Benchr, Woolworths New Zealand is a brand based in New Zealand: its website has existed since March 1997, it employs 1,516 people on LinkedIn, it has 48,425 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Woolworths New Zealand reviews
Customers rate Woolworths New Zealand 1.9 out of 5 on Trustpilot over 67 reviews, 61 of them in the last twelve months: 9% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Woolworths New Zealand sell?
Woolworths New Zealand is a supermarket brand that operates across 185 stores and serves about 3 million customers weekly, offering groceries and fresh recipes. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Woolworths New Zealand have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Woolworths New Zealand advertises on Facebook and Instagram and on Google, where its offers often run. Check woolworths.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Woolworths New Zealand?
Gravity by Benchr records a company based in New Zealand, whose domain was registered in 1997, with 1,516 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Woolworths New Zealand doing well?
Yes. Gravity by Benchr estimates about 4,575,000 visits to woolworths.co.nz in September 2026, down 3% in a month and up 17% over three months. Woolworths New Zealand ranks #1 of 1,150 Food Items brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Woolworths New Zealand's ad budget?
Gravity by Benchr does not publish a spend figure for Woolworths New Zealand on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in New Zealand?
Among Food Items brands in New Zealand in the Gravity by Benchr index, Woolworths New Zealand ranks #1 of 1,150 by estimated traffic. Its closest competitors on the same market are Woolworths New Zealand, shop.rewe.de, delhaize.be, Waitrose, Willys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Woolworths New Zealand.