Brand page · Linens & Bedding · France
Wopilo: 153K visits a month, 106 active Meta ads, Gravity score 802.
Wopilo — Wopilo is a French brand that sells high-end bedding products including pillows, mattresses, bed linens, and duvets, all designed to improve sleep quality. In September 2026 wopilo.com drew an estimated 153K visits, up 30% on the month before. It ranks #7 of 406 Linens & Bedding brands in France and holds a 4.8 Trustpilot rating over 3,525 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Linens & Bedding brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Wopilo is a French brand that sells high-end bedding products including pillows, mattresses, bed linens, and duvets, all designed to improve sleep quality.
01 · Traffic
How much traffic Wopilo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Wopilo drew an estimated 153K visits in September 2026, up 30% on the month before and up 43% over three months.
- Worldwide#65,643of 4.5M sites · Top 5%
- In France#2,528of 166K sites · Top 5%
- Linens & Bedding, worldwide#298of 24,680 brands · Top 5%
- Linens & Bedding, France#7of 406 brands · Top 5%
153K
estimated visits in September
1 mo ▲ +29.5%4 mo ▲ +43.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Wopilo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Wopilo holds 4.8 out of 5 on Trustpilot over 3,525 reviews, 939 of them in the last twelve months: 87% of customers give five stars and 1% one star. That volume places Wopilo in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Wopilo scores 4.6 over 1,299 reviews.
Home Goods Store Bedding Store Linens Store Mattress Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Wopilo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Wopilo sells on Shopify, 84% of its catalogue in stock. The best seller is L'oreiller wopilo plus, at €99.00–€189.00, followed by L'oreiller wopilo and La sous-taie d’oreiller.
#1L'oreiller wopilo plusWopilo€99.00–€189.00In stock
#2L'oreiller wopiloWopilo€79.00–€149.00In stock
#3La sous-taie d’oreillerWopilo€24.00–€40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Wopilo in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 91% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$99.68
- Currency
- EUR
04 · Ads
What Wopilo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Wopilo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
-15% sur le matelas mousse WopiloWopilo7 Oct 2026video
-15% sur le matelas mousse WopiloWopilo7 Oct 2026video
-15% sur le matelas mousse WopiloWopilo7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BETTER PATHverified
Image ad20 Oct 2026BETTER PATHverified
Text ad20 Oct 2026BETTER PATHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Wopilo.
The creators who tag @wopilo.sleep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @wopilo.sleep on Instagram, led by Olémains Games - Jeux de societé 🐰 (95.9K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOlémains Games - Jeux de societé 🐰@olemainsapp · 🇫🇷 FR | Gaming streaming tech culture Creator | 95.9K | 2.0% | 1 | Tagged @wopilo.sleep |
06 · Competitors according to Gravity
Who Wopilo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Wopilo among Linens & Bedding brands in France. The closest is Sognare, then Cloudpillo, sleepworld.be, Dormeo, Dormez-vous, SAMPUR.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sognaresognare.com.mx | |||||||
| Cloudpillocloudpillo.com | |||||||
| sleepworld.besleepworld.be | |||||||
| Dormeodormeo.hu | |||||||
| Dormez-vousdormezvous.com | |||||||
| SAMPURsampur.com |
07 · Company
The company behind Wopilo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Wopilo is a company based in Paris, France, founded in 2017 according to LinkedIn, on a domain registered in December 2016. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2017, per LinkedIn
- Domain registered
- 12 Dec 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- wopilo.com · Shopify · EUR
- Catalogue
- 67 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Wopilo
What people ask Google about Wopilo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Wopilo legit or a scam?
According to Gravity by Benchr, Wopilo is a brand based in Paris, France: its website has existed since December 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 59,898 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Wopilo?
Customers rate Wopilo 4.8 out of 5 on Trustpilot over 3,525 reviews, 939 of them in the last twelve months: 87% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Wopilo scores 4.6 over 1,299 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Wopilo sell?
Wopilo is a French brand that sells high-end bedding products including pillows, mattresses, bed linens, and duvets, all designed to improve sleep quality. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Wopilo expensive?
Wopilo's best seller, L'oreiller wopilo plus, sells from €99.00 to €189.00 on wopilo.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check wopilo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Wopilo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Wopilo advertises on Facebook and Instagram and on Google, where its offers often run. Check wopilo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Wopilo?
Wopilo sells on its own website, wopilo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Wopilo?
Gravity by Benchr records a company based in Paris, France, founded in 2017 according to LinkedIn, on a domain registered in 2016, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Wopilo growing?
Yes. Gravity by Benchr estimates about 152,900 visits to wopilo.com in September 2026, up 30% in a month and up 43% over three months. Wopilo ranks #7 of 406 Linens & Bedding brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Wopilo use?
Gravity by Benchr identifies wopilo.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Wopilo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Wopilo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in France?
Among Linens & Bedding brands in France in the Gravity by Benchr index, Wopilo ranks #7 of 406 by estimated traffic. Its closest competitors on the same market are Sognare, Cloudpillo, sleepworld.be, Dormeo, Dormez-vous. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Wopilo. Version française.