Brand page · Food Items · Australia
Workout Meals®: 37.7K visits a month, 41 active Meta ads, Gravity score 672.
Workout Meals® — Workout Meals® is an Australian company that delivers ready-made healthy meals designed for fitness, weight loss, and muscle gain. In September 2026 workoutmeals.com.au drew an estimated 37.7K visits, down 41% on the month before. It ranks #128 of 3,754 Food Items brands in Australia and holds a 3.7 Trustpilot rating over 53 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 144 peers: Food Items brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Workout Meals® is an Australian company that delivers ready-made healthy meals designed for fitness, weight loss, and muscle gain.
01 · Traffic
How much traffic Workout Meals® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Workout Meals® drew an estimated 37.7K visits in September 2026, down 41% on the month before and down 11% over three months.
- Worldwide#216,290of 4.5M sites · Top 5%
- In Australia#5,467of 105K sites · Top 10%
- Food Items, worldwide#6,526of 260,714 brands · Top 5%
- Food Items, Australia#128of 3,754 brands · Top 5%
37.7K
estimated visits in September
1 mo ▼ −40.9%4 mo ▼ −11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Workout Meals®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Workout Meals® holds 3.7 out of 5 on Trustpilot over 53 reviews, 43 of them in the last twelve months: 57% of customers give five stars and 34% one star. That volume places Workout Meals® in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Workout Meals® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Workout Meals® sells on Shopify, 99% of its catalogue in stock. The best seller is BBQ Beef Mac & Cheese, at A$11.95, followed by Chicken Parmigiana and Penne Bolognese.
#1BBQ Beef Mac & CheeseWorkout Meals®A$11.95In stock
#2Chicken ParmigianaWorkout Meals®A$12.50In stock
#3Penne BologneseWorkout Meals®A$11.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Workout Meals® in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 85% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$9.00
- Currency
- AUD
04 · Ads
What Workout Meals® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Workout Meals® runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2023 (image, text).
HUGE moment for us this morning! 🎉 Workout Meals hit the national stage LIVE on the Today Show with Karl Stefanovic and Sarah Abo to talk aWorkout Meals7 Oct 2026video
POV: your “meal prep” includes pizza 🍕👀Workout Meals5 Oct 2026video
Couples, Dinner Is Sorted.Workout Meals5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Workout Mealsverified
Image ad21 Oct 2026Workout Mealsverified
Text ad20 Oct 2026Workout Mealsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Workout Meals®.
The creators who tag @workoutmeals on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @workoutmeals on Instagram, led by Sham | It’s Giving Nutrition & Fitness🍒 (28.1K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSham | It’s Giving Nutrition & Fitness🍒@sculptwithsham · 🇬🇧 GB | Food cooking nutrition Creator | 28.1K | 1.2% | 2 | Tagged @workoutmeals |
06 · Competitors according to Gravity
Who Workout Meals® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Workout Meals® among Food Items brands in Australia. The closest is Dineamic, then Thrive Meals, MACROS, Soulara, Bondi Meal Prep, ALIFEPLUS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dineamicdineamic.com.au | |||||||
| Thrive Mealsthrivemeals.com.au | |||||||
| MACROSmacros.com.au | |||||||
| Soularasoulara.com.au | |||||||
| Bondi Meal Prepbondimealprep.com.au | |||||||
| ALIFEPLUSalifeplus.com.au |
07 · Company
The company behind Workout Meals®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Workout Meals® is a company based in Riverwood, Australia, founded in 2012 according to LinkedIn. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Riverwood
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- workoutmeals.com.au · Shopify · AUD
- Catalogue
- 82 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Workout Meals®
What people ask Google about Workout Meals®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Workout Meals® legit?
According to Gravity by Benchr, Workout Meals® is a brand based in Riverwood, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 34,249 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Workout Meals®?
Customers rate Workout Meals® 3.7 out of 5 on Trustpilot over 53 reviews, 43 of them in the last twelve months: 57% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Workout Meals® known for?
Workout Meals® is an Australian company that delivers ready-made healthy meals designed for fitness, weight loss, and muscle gain. Gravity by Benchr classifies it under Food Items, with Fitness & Nutrition making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Workout Meals® cost?
Workout Meals®'s best seller, BBQ Beef Mac & Cheese, sells A$11.95 on workoutmeals.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check workoutmeals.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Workout Meals® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Workout Meals® advertises on Facebook and Instagram and on Google, where its offers often run. Check workoutmeals.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Workout Meals®?
Workout Meals® sells on its own website, workoutmeals.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Workout Meals®?
Gravity by Benchr records a company based in Riverwood, Australia, founded in 2012 according to LinkedIn, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Workout Meals® growing?
Not at the moment. Gravity by Benchr estimates about 37,700 visits to workoutmeals.com.au in September 2026, down 41% in a month and down 11% over three months. Workout Meals® ranks #128 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Workout Meals® use?
Gravity by Benchr identifies workoutmeals.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Workout Meals® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Workout Meals® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, Workout Meals® ranks #128 of 3,754 by estimated traffic. Its closest competitors on the same market are Dineamic, Thrive Meals, MACROS, Soulara, Bondi Meal Prep. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Workout Meals®.