Brand page · Kitchen & Dining · United States
YETI: 5.9M visits a month, 262 active Meta ads.
YETI — YETI is an outdoor-lifestyle brand that designs and manufactures premium hard coolers, drinkware, bags, storage cases, outdoor gear, kitchen gear, and accessories built for rugged use in the wild, the beach or wherever life takes you. In September 2026 yeti.com drew an estimated 5.9M visits, down 16% on the month before. It ranks #2 of 25,135 Kitchen & Dining brands in United States and holds a 4.5 Trustpilot rating over 21,740 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
YETI is an outdoor-lifestyle brand that designs and manufactures premium hard coolers, drinkware, bags, storage cases, outdoor gear, kitchen gear, and accessories built for rugged use in the wild, the beach or wherever life takes you.
01 · Traffic
How much traffic YETI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
YETI drew an estimated 5.9M visits in September 2026, down 16% on the month before and down 9% over three months.
- Worldwide#3,437of 4.5M sites · Top 1%
- In United States#1,197of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#42of 145,612 brands · Top 1%
- Kitchen & Dining, United States#2of 25,135 brands · Top 1%
5.9M
estimated visits in September
1 mo ▼ −16.3%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about YETI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
YETI holds 4.5 out of 5 on Trustpilot over 21,740 reviews, 7,749 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places YETI in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, YETI scores 4.2 over 11 reviews.
Hunting and Fishing Store Camp
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What YETI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read YETI's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places YETI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What YETI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
YETI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Exclusive NBA team drinkware.YETI8 Oct 2026video
Commuter-ApprovedYETI8 Oct 2026video
Don’t Miss Your ChanceYETI8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Yeti Australia Pty Ltdverified
Text ad20 Oct 2026YETI (EUROPE) LIMITEDverified
Text ad20 Oct 2026YETI (EUROPE) LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about YETI.
The creators who tag @yeti on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yeti on Instagram, led by Southern Prairie Outfitters (24.9K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSouthern Prairie Outfitters@southern_prairie_outfitters · 🇺🇸 US | Pets nature Creator | 24.9K | 0.2% | 25 | Tagged @yeti |
06 · Competitors according to Gravity
Who YETI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for YETI among Kitchen & Dining brands in United States. The closest is rticoutdoors.com, then Igloo, Dometic, Snow Peak, BruMate, CORKCICLE..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rticoutdoors.comrticoutdoors.com | |||||||
| Iglooigloocoolers.com | |||||||
| Dometicdometic.com | |||||||
| Snow Peaksnowpeak.com | |||||||
| BruMateshop.brumate.com | |||||||
| CORKCICLE.corkcicle.com |
07 · Company
The company behind YETI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
YETI is a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in March 1995. It employs about 2,491 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2006, per LinkedIn
- Domain registered
- 23 Mar 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,491 on LinkedIn
- Funding stage
- M and a · last deal: post ipo equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- yeti.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about YETI
What people ask Google about YETI.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is YETI legit?
According to Gravity by Benchr, YETI is a brand based in United States: its website has existed since March 1995, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 2,491 people on LinkedIn, it has 2,331,947 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about YETI?
Customers rate YETI 4.5 out of 5 on Trustpilot over 21,740 reviews, 7,749 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, YETI scores 4.2 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is YETI?
YETI is an outdoor-lifestyle brand that designs and manufactures premium hard coolers, drinkware, bags, storage cases, outdoor gear, kitchen gear, and accessories built for rugged use in the wild, the beach or wherever life takes you. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does YETI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: YETI advertises on Facebook and Instagram and on Google, where its offers often run. Check yeti.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy YETI?
YETI sells on its own website, yeti.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind YETI?
Gravity by Benchr records a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in 1995, with 2,491 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is YETI doing well?
Not at the moment. Gravity by Benchr estimates about 5,884,600 visits to yeti.com in September 2026, down 16% in a month and down 9% over three months. YETI ranks #2 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does YETI use?
Gravity by Benchr identifies yeti.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is YETI's ad budget?
Gravity by Benchr does not publish a spend figure for YETI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, YETI ranks #2 of 25,135 by estimated traffic. Its closest competitors on the same market are rticoutdoors.com, Igloo, Dometic, Snow Peak, BruMate. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with YETI.