Brand page · Clothing · Germany
Zalando: 26M visits a month, 3,836 active Meta ads.
Zalando — Zalando is a European online platform for fashion and lifestyle that sells clothes, footwear, accessories, and beauty products from international brands and local labels. In September 2026 zalando.com drew an estimated 26M visits, up 11% on the month before. It ranks #2 of 7,326 Clothing brands in Germany and holds a 1.2 Trustpilot rating over 706 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Zalando is a European online platform for fashion and lifestyle that sells clothes, footwear, accessories, and beauty products from international brands and local labels.
01 · Traffic
How much traffic Zalando gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Zalando drew an estimated 26M visits in September 2026, up 11% on the month before and up 48% over three months.
- Worldwide#932of 4.5M sites · Top 1%
- In Germany#43of 184K sites · Top 1%
- Clothing, worldwide#45of 459,295 brands · Top 1%
- Clothing, Germany#2of 7,326 brands · Top 1%
26M
estimated visits in September
1 mo ▲ +10.9%4 mo ▲ +47.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Zalando.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Zalando holds 1.2 out of 5 on Trustpilot over 706 reviews, 84 of them in the last twelve months: 19% of customers give five stars and 68% one star. That volume places Zalando in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store Women's Clothing Store Men's Clothing Store Underwear Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Zalando sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Zalando's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Zalando in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Zalando is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Zalando runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text, video).
Find your styleZalando14 Oct 2026video
Finde deinen StyleZalando14 Oct 2026video
Stronger POWER - Leggings - blackZalando14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Zalando SEverified
Text ad21 Oct 2026Zalando SEverified
Text ad21 Oct 2026Zalando SEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Zalando.
The creators who tag @zalando on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @zalando on Instagram, led by Andrea Tudela🤍 (21.5K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAndrea Tudela🤍@andreatudelaa · 🇪🇸 ES | Fashion style luxury Creator | 21.5K | 3.5% | 16 | Tagged @zalando |
06 · Competitors according to Gravity
Who Zalando competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Zalando among Clothing brands in Germany. The closest is ZALORA, then aboutyou.ch, asos.com, trendyol.com, fashiondays.bg, placedestendances.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ZALORAzalora.com | |||||||
| aboutyou.chaboutyou.ch | |||||||
| asos.comasos.com | |||||||
| trendyol.comtrendyol.com | |||||||
| fashiondays.bgfashiondays.bg | |||||||
| placedestendances.complacedestendances.com |
07 · Company
The company behind Zalando.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Zalando is a company based in Germany, founded in 2008 according to LinkedIn, on a domain registered in May 2008. It employs about 12,640 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2008, per LinkedIn
- Domain registered
- 22 May 2008
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12,640 on LinkedIn
- Funding stage
- Ipo · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- zalando.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Zalando
What people ask Google about Zalando.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Zalando legit or a scam?
According to Gravity by Benchr, Zalando is a brand based in Germany: its website has existed since May 2008, it employs 12,640 people on LinkedIn, it has 3,316,130 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Zalando reviews
Customers rate Zalando 1.2 out of 5 on Trustpilot over 706 reviews, 84 of them in the last twelve months: 19% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Zalando sell?
Zalando is a European online platform for fashion and lifestyle that sells clothes, footwear, accessories, and beauty products from international brands and local labels. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Zalando have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Zalando advertises on Facebook and Instagram and on Google, where its offers often run. Check zalando.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Zalando?
Gravity by Benchr records a company based in Germany, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 12,640 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Zalando growing?
Yes. Gravity by Benchr estimates about 25,961,400 visits to zalando.com in September 2026, up 11% in a month and up 48% over three months. Zalando ranks #2 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Zalando spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Zalando on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Zalando ranks #2 of 7,326 by estimated traffic. Its closest competitors on the same market are ZALORA, aboutyou.ch, asos.com, trendyol.com, fashiondays.bg. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Zalando.