Brand page · Personal Care · United Kingdom
Estée Lauder: 336K visits a month, 30 active Meta ads.
Estée Lauder — Estée Lauder is an American-based cosmetics company that sells beauty products, skincare, and makeup. In September 2026 esteelauder.co.uk drew an estimated 336K visits, up 24% on the month before. It ranks #45 of 8,226 Personal Care brands in United Kingdom and holds a 1.6 Trustpilot rating over 133 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Estée Lauder is an American-based cosmetics company that sells beauty products, skincare, and makeup.
01 · Traffic
How much traffic Estée Lauder gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Estée Lauder drew an estimated 336K visits in September 2026, up 24% on the month before and down 1% over three months.
- Worldwide#34,243of 4.5M sites · Top 1%
- In United Kingdom#1,693of 192K sites · Top 1%
- Personal Care, worldwide#1,421of 215,119 brands · Top 1%
- Personal Care, United Kingdom#45of 8,226 brands · Top 1%
336K
estimated visits in September
1 mo ▲ +24.3%4 mo ▼ −0.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Estée Lauder.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Estée Lauder holds 1.6 out of 5 on Trustpilot over 133 reviews, 49 of them in the last twelve months: 21% of customers give five stars and 71% one star. That volume places Estée Lauder in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Estée Lauder sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Estée Lauder's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Estée Lauder in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Estée Lauder is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Estée Lauder runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2022 (image, text, video).
Iconic. Trusted. Advanced Night Repair.Estée Lauder UK7 Oct 2026video
Gift worth over £108 with purchase 🎁Estée Lauder UK5 Oct 2026image
Meet your new beauty obsession.Estée Lauder UK5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Zhanli Wuverified
Text ad21 Oct 2026BRAIN LABS DIGITAL LTDverified
Image ad21 Oct 2026BRAIN LABS DIGITAL LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Estée Lauder.
The creators who tag @esteelauderuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @esteelauderuk on Instagram, led by Jodi Verboon (93.8K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJodi Verboon@jodi_vbeauty · INTL | Beauty cosmetics skincare Creator | 93.8K | 0.6% | 12 | Tagged @esteelauderuk |
06 · Competitors according to Gravity
Who Estée Lauder competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Estée Lauder among Personal Care brands in United Kingdom. The closest is Elizabeth Arden, then lancome.it, Clinique Online, guerlain.com, charlottetilbury.com, givenchybeauty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elizabeth Ardenelizabetharden.com | |||||||
| lancome.itlancome.it | |||||||
| Clinique Onlineclinique.co.uk | |||||||
| guerlain.comguerlain.com | |||||||
| charlottetilbury.comcharlottetilbury.com | |||||||
| givenchybeauty.comgivenchybeauty.com |
07 · Company
The company behind Estée Lauder.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Estée Lauder is a company based in United Kingdom, founded in 1946 according to LinkedIn, on a domain registered in September 1997. It employs about 1,606 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1946, per LinkedIn
- Domain registered
- 1 Sept 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,606 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- esteelauder.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Estée Lauder
What people ask Google about Estée Lauder.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Estée Lauder legit or a scam?
According to Gravity by Benchr, Estée Lauder is a brand based in United Kingdom: its website has existed since September 1997, its Trustpilot profile is claimed by the brand, it employs 1,606 people on LinkedIn, it has 309,625 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Estée Lauder?
Customers rate Estée Lauder 1.6 out of 5 on Trustpilot over 133 reviews, 49 of them in the last twelve months: 21% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Estée Lauder?
Estée Lauder is an American-based cosmetics company that sells beauty products, skincare, and makeup. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Estée Lauder have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Estée Lauder advertises on Facebook and Instagram and on Google, where its offers often run. Check esteelauder.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Estée Lauder?
Gravity by Benchr records a company based in United Kingdom, founded in 1946 according to LinkedIn, on a domain registered in 1997, with 1,606 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Estée Lauder growing?
Not at the moment. Gravity by Benchr estimates about 335,600 visits to esteelauder.co.uk in September 2026, up 24% in a month and down 1% over three months. Estée Lauder ranks #45 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Estée Lauder's ad budget?
Gravity by Benchr does not publish a spend figure for Estée Lauder on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Estée Lauder ranks #45 of 8,226 by estimated traffic. Its closest competitors on the same market are Elizabeth Arden, lancome.it, Clinique Online, guerlain.com, charlottetilbury.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Estée Lauder.