Brand page · Toys
Fat Brain Toys: 475K visits a month, 25 active Meta ads.
Fat Brain Toys — Fat Brain Toys is a company that designs and sells educational toys, games, and gifts for babies, toddlers, kids, teens, and adults. They offer quality toys focused on learning and development. In September 2026 fatbraintoys.com drew an estimated 475K visits, down 3% on the month before. It ranks #26 of 9,046 Toys brands and holds a 2.1 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Fat Brain Toys is a company that designs and sells educational toys, games, and gifts for babies, toddlers, kids, teens, and adults. They offer quality toys focused on learning and development.
01 · Traffic
How much traffic Fat Brain Toys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fat Brain Toys drew an estimated 475K visits in September 2026, down 3% on the month before and up 25% over three months.
- Worldwide#25,875of 4.5M sites · Top 1%
- In United States#8,443of 1.2M sites · Top 1%
- Toys, worldwide#144of 50,509 brands · Top 1%
- Toys, United States#26of 9,046 brands · Top 1%
475K
estimated visits in September
1 mo ▼ −2.9%4 mo ▲ +25.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fat Brain Toys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fat Brain Toys holds 2.1 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 24% of customers give five stars and 71% one star. That volume places Fat Brain Toys in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Toys Store Children's Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fat Brain Toys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fat Brain Toys's catalogue yet.
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Share of the catalogue by product family.
The dominant category places Fat Brain Toys in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What Fat Brain Toys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fat Brain Toys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Fat Brain ToysFat Brain Toys13 Oct 2026image
Fat Brain ToysFat Brain Toys12 Oct 2026image
Build the Impossible with Air Toobz EVOFat Brain Toys12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fat Brain Toys, LLCverified
Text ad21 Oct 2026Fat Brain Toys, LLCverified
Text ad21 Oct 2026Fat Brain Toys, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fat Brain Toys.
The creators who tag @fatbraintoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fatbraintoys on Instagram, led by QElements • dystrybutor zabawek (10.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| QQElements • dystrybutor zabawek@fajneklocki.pl · 🇵🇱 PL | Parenting family Creator | 10.8K | 0.5% | 3 | Tagged @fatbraintoys |
06 · Competitors according to Gravity
Who Fat Brain Toys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fat Brain Toys among Toys brands. The closest is kidsdream.co.uk, then Skillmatics, Jackie's Kids, Lovevery, Toys"R"Us, lekakademin.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kidsdream.co.ukkidsdream.co.uk | |||||||
| Skillmaticsskillmatics.in | |||||||
| Jackie's Kidsjackies-kids.uk | |||||||
| Loveverylovevery.com.au | |||||||
| Toys"R"Ustoysrus.com | |||||||
| lekakademin.selekakademin.se |
07 · Company
The company behind Fat Brain Toys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fat Brain Toys is an e-commerce brand, founded in 2002 according to LinkedIn, on a domain registered in November 2003. It employs about 83 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2002, per LinkedIn
- Domain registered
- 14 Nov 2003
- Share capital
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- Status
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- President
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- Employees
- 83 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- fatbraintoys.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fat Brain Toys
What people ask Google about Fat Brain Toys.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fat Brain Toys legit?
According to Gravity by Benchr, Fat Brain Toys is a brand: its website has existed since November 2003, it employs 83 people on LinkedIn, it has 132,139 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fat Brain Toys reviews: is it worth it?
Customers rate Fat Brain Toys 2.1 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 24% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fat Brain Toys?
Fat Brain Toys is a company that designs and sells educational toys, games, and gifts for babies, toddlers, kids, teens, and adults. They offer quality toys focused on learning and development. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Fat Brain Toys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fat Brain Toys advertises on Facebook and Instagram and on Google, where its offers often run. Check fatbraintoys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fat Brain Toys?
Gravity by Benchr records a company, founded in 2002 according to LinkedIn, on a domain registered in 2003, with 83 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fat Brain Toys growing?
Yes. Gravity by Benchr estimates about 475,100 visits to fatbraintoys.com in September 2026, down 3% in a month and up 25% over three months. Fat Brain Toys ranks #26 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fat Brain Toys spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fat Brain Toys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Fat Brain Toys ranks #26 of 9,046 by estimated traffic. Its closest competitors on the same market are kidsdream.co.uk, Skillmatics, Jackie's Kids, Lovevery, Toys"R"Us. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fat Brain Toys.