Brand page · Decor · United Kingdom
MADE: 744K visits a month, 40 active Meta ads.
MADE — MADE is a homeware brand that sells design furniture and home accessories combining quality and affordability, offering pieces from in-house and independent designers worldwide. In September 2026 made.com drew an estimated 744K visits, down 8% on the month before. It ranks #10 of 13,189 Decor brands in United Kingdom and holds a 3.3 Trustpilot rating over 110,334 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
MADE is a homeware brand that sells design furniture and home accessories combining quality and affordability, offering pieces from in-house and independent designers worldwide.
01 · Traffic
How much traffic MADE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MADE drew an estimated 744K visits in September 2026, down 8% on the month before and up 36% over three months.
- Worldwide#18,186of 4.5M sites · Top 1%
- In United Kingdom#747of 192K sites · Top 1%
- Decor, worldwide#227of 185,686 brands · Top 1%
- Decor, United Kingdom#10of 13,189 brands · Top 1%
744K
estimated visits in September
1 mo ▼ −8.4%4 mo ▲ +36.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MADE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MADE holds 3.3 out of 5 on Trustpilot over 110,334 reviews, 22 of them in the last twelve months: 66% of customers give five stars and 11% one star. That volume places MADE in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, MADE scores 4.7 over 4,986 reviews.
Interior Designer Living Room Furniture Store Bedroom Furniture Store Lighting Store Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MADE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MADE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MADE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What MADE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MADE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text).
MADE.COMMADE.COM3 Oct 2026image
Edy Table Lamp in Orange CeramicMADE.COM3 Oct 2026image
In The SpotlightMADE.COM3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Next PLCverified
Text ad20 Oct 2026Next PLCverified
Text ad20 Oct 2026Next PLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MADE.
The creators who tag @madedotcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madedotcom on Instagram, led by Jonny 🤟🏻 (28.5K followers, 5.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJonny 🤟🏻@guywiththepinktiles · 🇬🇧 GB | Decoration garden diy Creator | 28.5K | 5.2% | 6 | Tagged @madedotcom |
06 · Competitors according to Gravity
Who MADE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MADE among Decor brands in United Kingdom. The closest is Sconto, then habitat.fr, sohome.nl, HOMEYFAD, Soho, Muuto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Scontosconto.sk | |||||||
| habitat.frhabitat.fr | |||||||
| sohome.nlsohome.nl | |||||||
| HOMEYFADhomeyfad.com | |||||||
| Sohosohohome.com | |||||||
| Muutomuuto.com |
07 · Company
The company behind MADE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MADE is a company based in United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in November 1995. It employs about 234 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2010, per LinkedIn
- Domain registered
- 17 Nov 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 234 on LinkedIn
- Funding stage
- M and a · last deal: series d
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- made.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MADE
What people ask Google about MADE.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MADE legit?
According to Gravity by Benchr, MADE is a brand based in United Kingdom: its website has existed since November 1995, its Trustpilot profile is claimed by the brand, it employs 234 people on LinkedIn, it has 1,351,436 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MADE reviews: is it worth it?
Customers rate MADE 3.3 out of 5 on Trustpilot over 110,334 reviews, 22 of them in the last twelve months: 66% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, MADE scores 4.7 over 4,986 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MADE sell?
MADE is a homeware brand that sells design furniture and home accessories combining quality and affordability, offering pieces from in-house and independent designers worldwide. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
MADE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MADE advertises on Facebook and Instagram and on Google, where its offers often run. Check made.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind MADE?
Gravity by Benchr records a company based in United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in 1995, with 234 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MADE growing?
Yes. Gravity by Benchr estimates about 744,300 visits to made.com in September 2026, down 8% in a month and up 36% over three months. MADE ranks #10 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does MADE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MADE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, MADE ranks #10 of 13,189 by estimated traffic. Its closest competitors on the same market are Sconto, habitat.fr, sohome.nl, HOMEYFAD, Soho. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MADE.