Brand page · Sofas · Netherlands
WOOOD: 124K visits a month, 162 active Meta ads, Gravity score 671.
WOOOD — WOOOD is a Dutch furniture brand and webshop offering a wide collection of furniture, lighting, and home accessories for every interior, focusing mainly on large furniture such as cabinets, sofas, tables, and chairs. In September 2026 woood.nl drew an estimated 124K visits, down 2% on the month before. It ranks #4 of 50 Sofas brands in Netherlands and holds a 3.9 Trustpilot rating over 369 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Sofas brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WOOOD is a Dutch furniture brand and webshop offering a wide collection of furniture, lighting, and home accessories for every interior, focusing mainly on large furniture such as cabinets, sofas, tables, and chairs.
01 · Traffic
How much traffic WOOOD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WOOOD drew an estimated 124K visits in September 2026, down 2% on the month before and up 43% over three months.
- Worldwide#78,322of 4.5M sites · Top 5%
- In Netherlands#1,025of 78.6K sites · Top 5%
- Sofas, worldwide#173of 7,681 brands · Top 5%
- Sofas, Netherlands#4of 50 brands · Top 10%
124K
estimated visits in September
1 mo ▼ −2.1%4 mo ▲ +42.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WOOOD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WOOOD holds 3.9 out of 5 on Trustpilot over 369 reviews, 80 of them in the last twelve months: 64% of customers give five stars and 25% one star. That volume places WOOOD in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Living Room Furniture Store Furniture Store Cabinet Store Home Goods Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WOOOD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WOOOD sells on Shopify, 100% of its catalogue in stock. The best seller is Vtwonen photoframe shelf oak 170 cm, at €62.95, followed by Vt-photoframe shelf oak 100 cm and Merel storage cabinet pine dust.
#1Vtwonen photoframe shelf oak 170 cmWOOOD€62.95In stock
#2Vt-photoframe shelf oak 100 cmWOOOD€37.95In stock
#3Merel storage cabinet pine dustWOOOD€551.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WOOOD in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 62% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,174.93
- Currency
- EUR
04 · Ads
What WOOOD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WOOOD runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since July 2025 (image, text, video).
Timeless Frame: ontdek de nieuwe collectie 🧡WOOOD.nl6 Oct 2026image
Jouw eethoek, nu met 20% korting! ✨WOOOD.nl4 Oct 2026image
Timeless Frame: meubels die blijven 🧡WOOOD.nl4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Basiclabel BVverified
Text ad20 Oct 2026Basiclabel BVverified
Text ad20 Oct 2026Basiclabel BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about WOOOD.
The creators who tag @woood.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @woood.nl on Instagram, led by Liselotte Fleur (12.5K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLiselotte Fleur@liselottefleur · 🇳🇱 NL | Parenting family Creator | 12.5K | 0.8% | 3 | Tagged @woood.nl |
06 · Competitors according to Gravity
Who WOOOD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WOOOD among Sofas brands in Netherlands. The closest is decowood.com, then Westwing, roomstogo.com, Woonexpress, home24.it, bobohome.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decowood.comdecowood.com | |||||||
| Westwingwestwing.hr | |||||||
| roomstogo.comroomstogo.com | |||||||
| Woonexpresswoonexpress.nl | |||||||
| home24.ithome24.it | |||||||
| bobohome.sebobohome.se |
07 · Company
The company behind WOOOD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WOOOD is a company based in Zwaag, Netherlands, on a domain registered in May 2004. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Zwaag
- Founded
- Data not available
- Domain registered
- 28 May 2004
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- woood.nl · Shopify · EUR
- Catalogue
- 157 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WOOOD
What people ask Google about WOOOD.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WOOOD a legit company?
According to Gravity by Benchr, WOOOD is a brand based in Zwaag, Netherlands: its website has existed since May 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 71,369 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
WOOOD reviews: is it worth it?
Customers rate WOOOD 3.9 out of 5 on Trustpilot over 369 reviews, 80 of them in the last twelve months: 64% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is WOOOD?
WOOOD is a Dutch furniture brand and webshop offering a wide collection of furniture, lighting, and home accessories for every interior, focusing mainly on large furniture such as cabinets, sofas, tables, and chairs. Gravity by Benchr classifies it under Sofas, with Armchairs, Recliners & Sleeper Chairs making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
WOOOD prices: how much is it?
WOOOD's best seller, Vtwonen photoframe shelf oak 170 cm, sells €62.95 on woood.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check woood.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does WOOOD have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: WOOOD advertises on Facebook and Instagram and on Google, where its offers often run. Check woood.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WOOOD?
WOOOD sells on its own website, woood.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WOOOD?
Gravity by Benchr records a company based in Zwaag, Netherlands, whose domain was registered in 2004, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WOOOD doing well?
Yes. Gravity by Benchr estimates about 123,700 visits to woood.nl in September 2026, down 2% in a month and up 43% over three months. WOOOD ranks #4 of 50 Sofas brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WOOOD use?
Gravity by Benchr identifies woood.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does WOOOD spend on Meta ads?
Gravity by Benchr does not publish a spend figure for WOOOD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in Netherlands?
Among Sofas brands in Netherlands in the Gravity by Benchr index, WOOOD ranks #4 of 50 by estimated traffic. Its closest competitors on the same market are decowood.com, Westwing, roomstogo.com, Woonexpress, home24.it. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WOOOD.