The top 1% · Colombia
Top Colombian e-commerce brands
The 18 brands in the top 1% of the 1,722 e-commerce brand stores based in Colombia, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Colombian e-commerce in figures.
Totto, Mac Center and Patprimo lead the ranking of Colombian e-commerce brands. Colombia is #36 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 1,722.
By category, Apparel & Accessories leads with 9 of the 18 brands (50%), ahead of Sporting Goods (3) and Furniture (2).
By audience, 2 draw between 1 and 10 million and 16 draw between 100,000 and 1 million estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
Totto
totto.comTOTTO is an international bag brand and retail store chain that offers a sophisticated variety of luggage, backpacks, bags, clothing and accessories with…
- #2
Mac Center
mac-center.comMac Center Colombia is an Apple Premium Partner and Premium Reseller that sells Apple products including iPhone, iPad, MacBook, AirPods, and Apple Watch.
- #3
Patprimo
patprimo.comPat Primo is a Colombian fashion brand that sells clothing for women, men, and children with quality, comfort, and style for every moment.
- #4
Muebles Jamar
jamar.comMuebles Jamar is a Colombian furniture and mattress retailer that offers home furnishings with accessible financing options.
- #5
Leonisa
leonisa.coLeonisa Colombia is a Colombian company recognized worldwide for lingerie, underwear, shapewear, and swimwear. The brand creates innovative, high-end design…
- #6
Bosi
bosi.com.coBosi is a Colombian brand that sells shoes, bags, and accessories in leather, as well as clothing. The brand offers Italian-influenced fashion and design.
- #7
Haceb
haceb.comHaceb is a Colombian company that manufactures and sells home appliances including refrigerators, stoves, washing machines, and other household products.
- #8
Seven Seven
sevenseven.comSeven Seven is an online fashion store that sells clothing, footwear and accessories for women and men, offering trendy styles and fashion items.
- #9
Tienda oficial Invicta
invicta.com.coInvicta Colombia is the official online store for Invicta watches and sunglasses in Colombia, offering various collections and accessories.
- #10
Argos
argos.coCementos Argos is a multinational cement, concrete and aggregates producer and marketer with presence in Colombia, Central America and the Caribbean. The…
- #11
GW Bicycles
gwbicycles.comGW Bicycles is a cycling brand that sells bicycles, components, and cycling apparel. The company offers various types of bikes including road, mountain, BMX…
- #12
D Y N A M O
dynamobrand.coDynamo Brand is a streetwear clothing brand that sells urban fashion including t-shirts, hoodies, pants, and accessories, inspired by skateboarding culture…
- #13
Jdc Luxury Store
jdchouse.comJDC Luxury Store is a premium men's fashion multi-brand store based in Medellín, Colombia, offering clothing, shoes, and accessories.
- #14
Sportfitness
sportfitness.coSportfitness is a Colombian sports equipment store that sells various fitness products including treadmills, spinning bikes, weights, elastic bands, yoga…
- #15
Virtual Muebles
virtualmuebles.comVIRTUAL MUEBLES is a Colombian furniture retailer that sells home furniture for living rooms, bedrooms, kitchens, bathrooms, offices, and outdoor spaces.
- #16
Purple Rain
purplerain.com.coPurple Rain is a Colombian fashion brand that sells clothing and accessories for men and women, including jeans, shirts, dresses, jackets, suits, and…
- #17
Roott+Co
roottcostore.comROOTT+CO is a Colombian urban fashion brand that designs, produces and sells clothing for men, women and children with modern designs and exclusive quality.
- #18
Wargo
wargosports.comWargo Sports is a Colombian brand that manufactures and sells fitness equipment, clothing, and accessories for gym enthusiasts and athletes.
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Colombian e-commerce brands.
What are the biggest Colombian e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in Colombia are Totto, Mac Center, Patprimo, Muebles Jamar and Leonisa, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in Colombia?
Gravity by Benchr ranks 1,722 e-commerce brand stores based in Colombia with a measured audience — #36 of the 45 countries it ranks. The top 1% is 18 brands, all listed on this page.
Which product categories lead Colombian e-commerce?
By category, Apparel & Accessories leads with 9 of the 18 brands (50%), ahead of Sporting Goods (3) and Furniture (2).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings