The top 1% · Brazil
Top Brazilian e-commerce brands
The 51 brands in the top 1% of the 5,093 e-commerce brand stores based in Brazil, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Brazilian e-commerce in figures.
Natura, Farm Rio and Riachuelo lead the ranking of Brazilian e-commerce brands. Brazil is #21 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 5,093.
By category, Apparel & Accessories leads with 20 of the 51 brands (39%), ahead of Health & Beauty (11) and Vehicles & Parts (5).
By audience, 2 draw more than 10 million and 49 draw between 1 and 10 million estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
Natura
natura.com.brNatura is a Brazilian multinational company in the cosmetics and personal care segment that sells perfumery, makeup, and general cosmetics products.
- #2
Farm Rio
farmrio.com.brExplore a coleção com estampas autorais e designs únicos. Fácil de combinar com outras peças do guarda-roupa. Renove seu estilo agora mesmo!
- #3
Riachuelo
riachuelo.com.brRiachuelo is a Brazilian fashion company that sells clothing for men, women, and children, as well as home decor products. It is part of the Grupo Guararapes…
- #4
Gocase
gocase.com.brGocase sells personalized phone cases, thermal bottles, bags, lunch boxes, pet products, and accessories. The brand allows customers to customize products to…
- #5
Hering
hering.com.brHering is a Brazilian fashion brand that sells women's, men's, children's, intimate, and sportswear clothing.
- #6
Motorola
motorola.com.brMotorola Brasil is the official store for Motorola mobile devices in Brazil, offering smartphones from the Razr, Edge, and Moto G families with various…
- #7
Volkswagen do
vw.com.brVolkswagen do Brasil is a car manufacturer that sells various vehicle models including hatchbacks, sedans, SUVs, pickups, and electric cars in Brazil.
- #8
Principia
principiaskin.comPRINCIPIA is a Brazilian brand that sells high-performance dermocosmetics with proven efficacy and safety at fair prices.
- #9
Cacau Show
cacaushow.com.brCacau Show is a Brazilian chocolate brand that sells fine chocolates, truffles, bars, cookies, and gifts. The company offers both personal use products and…
- #10
Nissan
nissan.com.brNissan do Brasil is the Brazilian division of the global Nissan company that sells vehicles including electric cars, sedans, SUVs, and pickup trucks.
- #11
Lojas Torra
lojastorra.com.brLojas Torra is a Brazilian fashion retailer that sells casual clothing for men, women, and children at affordable prices.
- #12
Barbour's Beauty
thebarboursbeauty.com.brBarbour's Beauty is a Brazilian brand specializing in skincare products and hair perfumes with beloved fragrances from Brazil.
- #13
Constance
constance.com.brConstance Calçados is a footwear brand that creates shoes for people passionate about expressing personality and refinement, offering delicate, luxurious, and…
- #14
Kokeshi
kokeshi.com.brKokeshi is a Brazilian skincare brand that offers cruelty-free Japanese beauty products including cleansers, toners, and moisturizers for skin care…
- #15
Loja Panini
panini.com.brPanini Brasil is a Brazilian publishing company and subsidiary of Panini Group that sells comics, manga, sticker albums, and other collectible products.
- #16
Oficialfarma
oficialfarma.com.brOficialfarma is a Brazilian compounding pharmacy that sells various health and wellness products including supplements, vitamins, weight loss products, and…
- #17
Apice Cosmeticos
apicecosmeticos.com.brApice Cosmeticos is a Brazilian brand specializing in hair care products for curly and natural hair, particularly for No Poo and Low Poo techniques.
- #18
Ortobom
ortobom.com.brOrtobom is a Brazilian company that manufactures and sells mattresses, bases, and accessories, with over 50 years in the market.
- #19
Hidrabene
hidrabene.com.brHidrabene is a vegan brand of dermocosmetics with advanced formulations at accessible prices.
- #20
Always Fit
alwaysfit.net.brAlways Fit Suplementos is a Brazilian company that sells supplements, vitamins, minerals, and products for sleep and anxiety, with a focus on longevity and…
- #21
Insider
insiderstore.com.brInsider is a Brazilian brand that creates technological, sustainable and functional clothing items including t-shirts, underwear, sportswear and accessories.
- #22
Berzerk
berzerk.com.brBerzerk is a Brazilian textile brand that develops clothing pieces representing attitude, identity and authenticity, offering style, comfort and personality…
- #23
Tramontina Store
tramontina.com.brTramontina is a Brazilian brand that manufactures and sells kitchenware, cookware, utensils, tools, furniture, and other household products.
- #24
3 Corações
mercafe.com.br3 Corações S/A is a Brazilian coffee company that sells coffee machines, capsules, and specialty coffees through its official store Mercafé.
- #25
Malwee
malwee.com.brMalwee is a Brazilian fashion brand that sells clothing for women, men, plus size, and children, focusing on comfort, quality, and sustainability.
- #26
Melissa
melissa.com.brMelissa is a Brazilian footwear and accessories brand that transforms plastic into extraordinary products.
- #27
Alpha
usealphaco.com.brAlpha is a Brazilian brand of fitness clothing for men and women, offering comfortable, durable and innovative training apparel with modern designs and high…
- #28
Loja Mirante
lojamirante.com.brLoja Mirante is a Brazilian e-commerce company that sells basic clothing items like t-shirts and polo shirts with a focus on quality and affordable pricing.
- #29
Citroën
citroen.com.brCitroën Brasil is a car brand that sells passenger vehicles and utility vehicles with exclusive financing conditions.
- #30
Anacapri
anacapri.com.brAnacapri is a Brazilian shoe brand that sells women's footwear including tennis shoes, sandals, bags and accessories.
- #31
Salon Line
salonline.com.brSalon Line Brasil is a Brazilian brand that produces and sells hair care products for all hair types including curly, wavy, straight, and transitioning hair.
- #32
Mitsubishi Motors
mitsubishimotors.com.brMitsubishi Motors Brasil is a Brazilian automotive company that sells 4x4 vehicles, SUVs, crossovers, and pickup trucks.
- #33
Marisa
marisa.com.brMarisa S.A. is a Brazilian department store chain specialized in women's clothing, targeting middle-lower income women between the ages of 20 and 35.
- #34
Kopenhagen
kopenhagen.com.brBrazilian company that produces and sells chocolate
- #35
Schutz
schutz.com.brSchutz is a Brazilian brand that sells bags, shoes, sandals and accessories.
- #36
Atarafitness
divinafitness.com.brAtara Fitness is an online store that sells fitness clothing including leggings, tops, bermudas, shorts, and blouses.
- #37
Animale
animale.com.brANIMALE is a Brazilian fashion brand that sells clothing, accessories, and jewelry, including the Animale ORO and Animale Jeans collections.
- #38
Shoulder
shoulder.com.brShoulder is a Brazilian fashion brand that sells women's clothing and accessories, focusing on quality, style, and sophistication.
- #39
Nestlé
nestlenutre.com.brNestlé Nutre is an official online store of Nestlé that sells specialized nutrition products, supplements, enteral diets, and nutritional supplements for…
- #40
Luz da Lua
luzdalua.com.brLuz da Lua is a Brazilian luxury fashion brand that creates bags, shoes and accessories with leather, combining technology and craftsmanship to develop…
- #41
Intelbras
intelbras.com.brIntelbras is a Brazilian technology company that provides solutions for security, connectivity, and energy for homes and businesses.
- #42
Lescent
lescent.com.brLESCENT is a luxury perfume shop that sells perfumes and premium fragrances with high fixation. The company offers imported raw materials and high-quality…
- #43
Casa Publicadora Brasileira
cpb.com.brCasa Publicadora Brasileira is a Seventh-day Adventist publisher that produces books, magazines, and devotional materials for families, focusing on health…
- #44
GWM
gwmmotors.com.brGWM Brasil is the Brazilian operation of Great Wall Motor, a major vehicle manufacturer that arrived in the country in 2023. The company sells electric…
- #45
Saint Germain
saintgermainbrand.com.brSaint Germain Brand is a minimalist watch brand that sells men's and women's watches in various styles including minimalistic, vintage, gold, rose gold…
- #46
Technos
technos.com.brTechnos is a watch brand that sells men's and women's watches, including smartwatches and exclusive collections.
- #47
MRV
mrv.com.brMRV is a Brazilian construction company that builds and sells houses and apartments across the country, offering affordable housing solutions with financing…
- #48
Polishop
polishop.com.brPOLISHOP is a Brazilian company that offers kitchenware and home products, with panelas being their most loved items.
- #49
Monte Carlo
montecarlo.com.brMonte Carlo is a Brazilian jewelry brand that sells gold 18k jewelry, silver 925 items, and watches. The brand offers rings, bracelets, necklaces, and other…
- #50
Swift
swift.com.brSwift is a multichannel retail store specializing in frozen proteins including beef, poultry, and fish products. They operate through physical stores…
- #51
Bagaggio
bagaggio.com.brBagaggio is a Brazilian brand that sells travel luggage, backpacks, wallets, and travel accessories. The company offers products for various purposes…
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Brazilian e-commerce brands.
What are the biggest Brazilian e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in Brazil are Natura, Farm Rio, Riachuelo, Gocase and Hering, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in Brazil?
Gravity by Benchr ranks 5,093 e-commerce brand stores based in Brazil with a measured audience — #21 of the 45 countries it ranks. The top 1% is 51 brands, all listed on this page.
Which product categories lead Brazilian e-commerce?
By category, Apparel & Accessories leads with 20 of the 51 brands (39%), ahead of Health & Beauty (11) and Vehicles & Parts (5).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings