Brand page · Personal Care · United States
100% PURE: 208k visits a month, 30 active Meta ads, Gravity score 571.
100% PURE — 100% PURE is a clean beauty brand that creates cosmetics and skincare products using fruit pigments instead of synthetic dyes, offering makeup, skin care, and hair care products. In September 2026 100percentpure.com drew an estimated 208k visits, up 5% on the month before. It ranks #395 of 33,626 Personal Care brands in United States and holds a 1.7 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
100% PURE is a clean beauty brand that creates cosmetics and skincare products using fruit pigments instead of synthetic dyes, offering makeup, skin care, and hair care products.
01 · Traffic
How much traffic 100% PURE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
100% PURE drew an estimated 208k visits in September 2026, up 5% on the month before and up 10% over three months.
- Worldwide#50,700of 4.5m sites · Top 5%
- In United States#16,632of 1.2m sites · Top 5%
- Personal Care, worldwide#2,305of 215,119 brands · Top 5%
- Personal Care, United States#395of 33,626 brands · Top 5%
208k
estimated visits in September
1 mo ▲ +5.1%4 mo ▲ +9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about 100% PURE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
100% PURE holds 1.7 out of 5 on Trustpilot over 43 reviews, 7 of them in the last twelve months: 21% of customers give five stars and 70% one star. That volume places 100% PURE in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, 100% PURE scores 4.6 over 31 reviews.
Health and Beauty Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What 100% PURE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
100% PURE sells on Shopify, 87% of its catalogue in stock. The best seller is Fruit Pigmented® Ultra Lengthening Mascara, at US$28.00, followed by Fruit Pigmented® Cocoa Butter Matte Lipstick and Coffee Bean Caffeine Brightening Eye Cream.
#1Fruit Pigmented® Ultra Lengthening Mascara100% PUREUS$28.00In stock
#2Fruit Pigmented® Cocoa Butter Matte Lipstick100% PUREUS$28.00In stock
#3Coffee Bean Caffeine Brightening Eye Cream100% PUREUS$19.00–US$35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 100% PURE in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 81% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$58.50
- Currency
- USD
04 · Ads
What 100% PURE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
100% PURE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2024 (image, text, video).
Effortless Depth Of Color100% Pure5 Oct 2026image
Read the ingredients, love the results. 🍓🧖♀️ We’re breaking up with sticky, hair-trapping formulas and choosing our Fruit Pigmented® Lip G100% Pure3 Oct 2026video
100% Pure100% Pure1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Purity Cosmeticsverified
Text ad20 Oct 2026Purity Cosmeticsverified
Text ad20 Oct 2026Purity Cosmeticsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about 100% PURE.
The creators who tag @100percentpure on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @100percentpure on Instagram, led by Purely Clean Wellness | Clean Lifestyle (24.4k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPurely Clean Wellness | Clean Lifestyle@purelycleanwellness · 🇺🇸 US | Food cooking nutrition Creator | 24.4k | 0.5% | 2 | Tagged @100percentpure |
06 · Competitors according to Gravity
Who 100% PURE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 100% PURE among Personal Care brands in United States. The closest is CARE, then RMS Beauty, to/one Website, rem beauty, Kosas, NoMakeupMakeup.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CAREcarenb.com | |||||||
| RMS Beautyrmsbeauty.com | |||||||
| to/one Websitetoonecosmetics.com | |||||||
| rem beautyrembeauty.com | |||||||
| Kosaskosas.com | |||||||
| NoMakeupMakeupnomakeupmakeup.com |
07 · Company
The company behind 100% PURE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
100% PURE is a company based in San Jose, United States, founded in 2005 according to LinkedIn, on a domain registered in August 2004. It employs about 95 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Jose
- Founded
- 2005, per LinkedIn
- Domain registered
- 3 Aug 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 95 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- 100percentpure.com · Shopify · USD
- Catalogue
- 921 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 100% PURE
What people ask Google about 100% PURE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 100% PURE a legit company?
According to Gravity by Benchr, 100% PURE is a brand based in San Jose, United States: its website has existed since August 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 95 people on LinkedIn, it has 267,239 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
100% PURE reviews: is it worth it?
Customers rate 100% PURE 1.7 out of 5 on Trustpilot over 43 reviews, 7 of them in the last twelve months: 21% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, 100% PURE scores 4.6 over 31 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is 100% PURE known for?
100% PURE is a clean beauty brand that creates cosmetics and skincare products using fruit pigments instead of synthetic dyes, offering makeup, skin care, and hair care products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
100% PURE prices: how much is it?
100% PURE's best seller, Fruit Pigmented® Ultra Lengthening Mascara, sells US$28.00 on 100percentpure.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check 100percentpure.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does 100% PURE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 100% PURE advertises on Facebook and Instagram and on Google, where its offers often run. Check 100percentpure.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy 100% PURE?
100% PURE sells on its own website, 100percentpure.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns 100% PURE?
Gravity by Benchr records a company based in San Jose, United States, founded in 2005 according to LinkedIn, on a domain registered in 2004, with 95 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 100% PURE growing?
Yes. Gravity by Benchr estimates about 208,200 visits to 100percentpure.com in September 2026, up 5% in a month and up 10% over three months. 100% PURE ranks #395 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 100% PURE use?
Gravity by Benchr identifies 100percentpure.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is 100% PURE's ad budget?
Gravity by Benchr does not publish a spend figure for 100% PURE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, 100% PURE ranks #395 of 33,626 by estimated traffic. Its closest competitors on the same market are CARE, RMS Beauty, to/one Website, rem beauty and Kosas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 100% PURE.