Brand page · Clothing · United States
32 Degrees traffic, ads & competitors 3.4m visits a month, 37 active Meta ads, Gravity score 476.
32 Degrees — 32 Degrees is a clothing brand that offers men's and women's everyday basics and athletic inspired styles, utilizing innovative fabric technologies for warming and cooling features. In September 2026 32degrees.com drew an estimated 3.4m visits, down 23% on the month before. It ranks #33 of 97,158 Clothing brands in the United States and holds a 2.0 Trustpilot rating over 216 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in the United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
32 Degrees is a clothing brand that offers men's and women's everyday basics and athletic inspired styles, utilizing innovative fabric technologies for warming and cooling features.
01 · Traffic
32 Degrees website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
32 Degrees drew an estimated 3.4m visits in September 2026, down 23% on the month before and down 17% over three months.
- Worldwide#5,337of 4.5m sites · Top 1%
- In United States#1,809of 1.2m sites · Top 1%
- Clothing, worldwide#343of 459,295 brands · Top 1%
- Clothing, United States#33of 97,158 brands · Top 1%
3.4m
estimated visits in September
1 mo ▼ −23.3%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
32 Degrees reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
32 Degrees holds 2.0 out of 5 on Trustpilot over 216 reviews, 54 of them in the last twelve months: 20% of customers give five stars and 62% one star. That volume places 32 Degrees in the top 20% of the 270,321 Trustpilot pages in the Gravity index. On Google, 32 Degrees scores 5.0 over 11 reviews.
Clothing Store Men's Clothing Store Women's Clothing Store Outerwear Store Activewear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
32 Degrees best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
32 Degrees sells on Shopify, 100% of its catalogue in stock. The best seller is MEN'S COOL CLASSIC CREW T-SHIRT, at US$4.99, followed by MEN'S COOL CLASSIC POLO and WOMEN'S LIGHTWEIGHT BASELAYER SCOOP TOP.
#1MEN'S COOL CLASSIC CREW T-SHIRT32 DegreesUS$4.99In stock
#2MEN'S COOL CLASSIC POLO32 DegreesUS$7.99In stock
#3WOMEN'S LIGHTWEIGHT BASELAYER SCOOP TOP32 DegreesUS$9.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places 32 Degrees in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 96% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$12.99
- Currency
- USD
04 · Ads
32 Degrees ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
32 Degrees runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
$7.99 Cool Hoodies32 Degrees5 Oct 2026image
$11.99 Twill Tech Shorts32 Degrees28 Sept 2026image
$7.99 Cool Bra Tanks32 Degrees28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026David Peyser Sportswear, Incverified
Text ad20 Oct 2026David Peyser Sportswear, Incverified
Text ad20 Oct 2026David Peyser Sportswear, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
32 Degrees influencers
The creators who tag @32degreesofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @32degreesofficial on Instagram, led by The Classic Preppy (18.2k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Classic Preppy@the_classic_preppy · 🇺🇸 US | History culture education Creator | 18.2k | 0.9% | 5 | Tagged @32degreesofficial |
06 · Competitors according to Gravity
32 Degrees competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 32 Degrees among Clothing brands in the United States. The closest is American Giant, then Vuori, YODY, Sunspel, vorteilshop.com, TIGC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| American Giantamerican-giant.com | |||||||
| Vuoricheckout.vuoriclothing.com | |||||||
| YODYyody.vn | |||||||
| Sunspelsunspel.com | |||||||
| vorteilshop.comvorteilshop.com | |||||||
| TIGCtigc.in |
07 · Company
Who is behind 32 Degrees?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
32 Degrees is a company based in New York, United States, founded in 2009 according to LinkedIn, on a domain registered in May 1997. It employs about 171 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2009, per LinkedIn
- Domain registered
- 1 May 1997
- Status
- Operating
- Employees
- 171 on LinkedIn
- Own store
- 32degrees.com · Shopify · USD
- Catalogue
- 415 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 32 Degrees
What people ask Google about 32 Degrees.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 32 Degrees legit?
According to Gravity by Benchr, 32 Degrees is a brand based in New York, United States: its website has existed since May 1997, it sells on a Shopify store, it employs 171 people on LinkedIn, it has 124,647 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
32 Degrees reviews: is it worth it?
Customers rate 32 Degrees 2.0 out of 5 on Trustpilot over 216 reviews, 54 of them in the last twelve months: 20% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, 32 Degrees scores 5.0 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does 32 Degrees sell?
32 Degrees is a clothing brand that offers men's and women's everyday basics and athletic inspired styles, utilizing innovative fabric technologies for warming and cooling features. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does 32 Degrees cost?
32 Degrees' best seller, MEN'S COOL CLASSIC CREW T-SHIRT, sells US$4.99 on 32degrees.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check 32degrees.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a 32 Degrees discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 32 Degrees advertises on Facebook and Instagram and on Google, where its offers often run. Check 32degrees.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy 32 Degrees?
32 Degrees sells on its own website, 32degrees.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns 32 Degrees?
Gravity by Benchr records a company based in New York, United States, founded in 2009 according to LinkedIn, on a domain registered in 1997, with 171 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 32 Degrees growing?
Not at the moment. Gravity by Benchr estimates about 3,397,500 visits to 32degrees.com in September 2026, down 23% in a month and down 17% over three months. 32 Degrees ranks #33 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does 32 Degrees use?
Gravity by Benchr identifies 32degrees.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does 32 Degrees spend on Meta ads?
Gravity by Benchr does not publish a spend figure for 32 Degrees on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, 32 Degrees ranks #33 of 97,158 by estimated traffic. Its closest competitors on the same market are American Giant, Vuori, YODY, Sunspel and vorteilshop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 32 Degrees.