Brand page · Jewelry · United Kingdom
77 Diamonds: 470K visits a month, 175 active Meta ads, Gravity score 620.
77 Diamonds — 77 Diamonds is a bespoke jeweller specialising in engagement rings and diamond jewellery, offering both natural and lab-grown diamonds with certified stones. In September 2026 77diamonds.com drew an estimated 470K visits, down 8% on the month before. It ranks #15 of 6,772 Jewelry brands in United Kingdom and holds a 4.9 Trustpilot rating over 6,367 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Jewelry brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
77 Diamonds is a bespoke jeweller specialising in engagement rings and diamond jewellery, offering both natural and lab-grown diamonds with certified stones.
01 · Traffic
How much traffic 77 Diamonds gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
77 Diamonds drew an estimated 470K visits in September 2026, down 8% on the month before and down 2% over three months.
- Worldwide#26,087of 4.5M sites · Top 1%
- In United Kingdom#1,201of 192K sites · Top 1%
- Jewelry, worldwide#367of 132,285 brands · Top 1%
- Jewelry, United Kingdom#15of 6,772 brands · Top 1%
470K
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −2.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about 77 Diamonds.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
77 Diamonds holds 4.9 out of 5 on Trustpilot over 6,367 reviews, 1,514 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places 77 Diamonds in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %. On Google, 77 Diamonds scores 5.0 over 90 reviews.
Jeweler Jewelry Repair Service Jewelry Store Jewellery Manufacturer Diamond Dealer Jewelry Designer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What 77 Diamonds sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read 77 Diamonds's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places 77 Diamonds in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What 77 Diamonds is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
77 Diamonds runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Hitta ditt smycke hos 77 Diamonds.77 Diamonds5 Oct 2026video
Kollektion entdecken77 Diamonds2 Oct 2026video
Vintage Radiant Platinum Engagement Ring77 Diamonds30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 202677Diamonds Limitedverified
Text ad19 Oct 202677Diamonds Limitedverified
Text ad19 Oct 202677Diamonds Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about 77 Diamonds.
The creators who tag @77diamonds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @77diamonds on Instagram, led by JASMINE YUSUFFI (78.4K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJASMINE YUSUFFI@jasmine_yusuffi · INTL | Fashion style luxury Creator | 78.4K | 4.2% | 2 | Tagged @77diamonds |
06 · Competitors according to Gravity
Who 77 Diamonds competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for 77 Diamonds among Jewelry brands in United Kingdom. The closest is CustomMade, then Frank Darling, Adiamor, Diamonds Direct, Brilliant Earth, ritani.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CustomMadecustommade.com | |||||||
| Frank Darlingfrankdarling.com | |||||||
| Adiamoradiamor.com | |||||||
| Diamonds Directdiamondsdirect.com | |||||||
| Brilliant Earthbrilliantearth.com | |||||||
| ritani.comritani.com |
07 · Company
The company behind 77 Diamonds.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
77 Diamonds is a company based in United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in February 2004. It employs about 157 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2004, per LinkedIn
- Domain registered
- 17 Feb 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 157 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- 77diamonds.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about 77 Diamonds
What people ask Google about 77 Diamonds.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is 77 Diamonds legit?
According to Gravity by Benchr, 77 Diamonds is a brand based in United Kingdom: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it employs 157 people on LinkedIn, it has 88,194 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
77 Diamonds reviews
Customers rate 77 Diamonds 4.9 out of 5 on Trustpilot over 6,367 reviews, 1,514 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, 77 Diamonds scores 5.0 over 90 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does 77 Diamonds sell?
77 Diamonds is a bespoke jeweller specialising in engagement rings and diamond jewellery, offering both natural and lab-grown diamonds with certified stones. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does 77 Diamonds have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: 77 Diamonds advertises on Facebook and Instagram and on Google, where its offers often run. Check 77diamonds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns 77 Diamonds?
Gravity by Benchr records a company based in United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2004, with 157 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is 77 Diamonds doing well?
Not at the moment. Gravity by Benchr estimates about 470,200 visits to 77diamonds.com in September 2026, down 8% in a month and down 2% over three months. 77 Diamonds ranks #15 of 6,772 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is 77 Diamonds' ad budget?
Gravity by Benchr does not publish a spend figure for 77 Diamonds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United Kingdom?
Among Jewelry brands in United Kingdom in the Gravity by Benchr index, 77 Diamonds ranks #15 of 6,772 by estimated traffic. Its closest competitors on the same market are CustomMade, Frank Darling, Adiamor, Diamonds Direct, Brilliant Earth. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with 77 Diamonds.