1. Gravity
  2. Rankings
  3. Apparel & Accessories
  4. Clothing
  5. aboutyou.se

Brand page · Clothing

aboutyou.se Top 1% worldwide Top 1% in Clothing
aboutyou.se

aboutyou.se traffic, ads & competitors 263k visits a month, 2,170 active Meta ads.

aboutyou.se — Beställ ditt mode från ABOUT YOU i dag. Kostnadsfri* och snabb leverans! Över 1500 märken · 30 dagars öppet köp Stort sortiment. In September 2026 aboutyou.se drew an estimated 263k visits, down 20% on the month before. It ranks #20 of 1,542 Clothing brands and holds a 3.6 Trustpilot rating over 561 reviews.

aboutyou.se@aboutyou 1.7mFacebookTrustpilot 3.6Meta Ad Library 2,170

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
263k
−20% vs. August 2026
Instagram followers
1.7m
3,688 posts · @aboutyou
Trustpilot
3.6
561 reviews · 79 in 12 months
Meta ads
2,170
active · on Google since 2023
Products
—
Data not available
Rank in Sweden
#20
of 1,542 in Clothing
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Beställ ditt mode från ABOUT YOU i dag. Kostnadsfri* och snabb leverans! Över 1500 märken · 30 dagars öppet köp Stort sortiment

01 · Traffic

aboutyou.se website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

aboutyou.se drew an estimated 263k visits in September 2026, down 20% on the month before and up 8% over three months.

  • Worldwide#41,721of 4.5m sites · Top 1%
  • In Sweden#322of 27.3k sites · Top 5%
  • Clothing, worldwide#3,669of 459,295 brands · Top 1%
  • Clothing, Sweden#20of 1,542 brands · Top 5%
Monthly visitssource Sept 2026

263k

estimated visits in September

1 mo ▼ −19.7%4 mo ▲ +7.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

aboutyou.se reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

aboutyou.se holds 3.6 out of 5 on Trustpilot over 561 reviews, 79 of them in the last twelve months: 75% of customers give five stars and 16% one star. That volume places aboutyou.se in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.6TrustScore · 561 reviews · 79 in 12 months
Top 20% review volume
5 ★75%
4 ★6%
3 ★1%
2 ★1%
1 ★16%

Clothing Store Children's Clothing Store Women's Clothing Store Men's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

aboutyou.se best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read aboutyou.se's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing93%
Apparel & Accessories1%
Shoes1%

The dominant category places aboutyou.se in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

aboutyou.se influencers

The creators who tag @aboutyou on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @aboutyou on Instagram, led by Urban J. Kozel (87.1k followers, 0.3% engagement).

Influencersaccounts tagging @aboutyou · Instagram
AccountProfileFollowersEngagementTagsRelationship
UUrban J. Kozel@urbanblueville · 🇸🇮 SIFashion style luxury Creator87.1k0.3%10Tagged @aboutyou
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

aboutyou.se competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for aboutyou.se among Clothing brands. The closest is About You Outlet, then ANSWEAR.hu, ZALANDO, peek-cloppenburg.nl, ZALORA, asos.com.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
About You Outletaboutyou-outlet.ro
ANSWEAR.huanswear.hu
ZALANDOzalando.hu
peek-cloppenburg.nlpeek-cloppenburg.nl
ZALORAzalora.com
asos.comasos.com
Competitors Gravity finds for aboutyou.se. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare aboutyou.se with About You Outlet

07 · Company

Who is behind aboutyou.se?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

aboutyou.se is an e-commerce brand.

DistributionGravity index, Sept 2026
Own store
aboutyou.se
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about aboutyou.se

What people ask Google about aboutyou.se.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is aboutyou.se legit?

According to Gravity by Benchr, aboutyou.se is a brand: its Trustpilot profile is claimed by the brand, it has 1,706,969 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

aboutyou.se reviews

Customers rate aboutyou.se 3.6 out of 5 on Trustpilot over 561 reviews, 79 of them in the last twelve months: 75% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is aboutyou.se?

Beställ ditt mode från ABOUT YOU i dag. Kostnadsfri* och snabb leverans! Över 1500 märken · 30 dagars öppet köp Stort sortiment Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Does aboutyou.se have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: aboutyou.se advertises on Facebook and Instagram and on Google, where its offers often run. Check aboutyou.se for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is aboutyou.se growing?

Yes. Gravity by Benchr estimates about 262,600 visits to aboutyou.se in September 2026, down 20% in a month and up 8% over three months. aboutyou.se ranks #20 of 1,542 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does aboutyou.se spend on Meta ads?

Gravity by Benchr does not publish a spend figure for aboutyou.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, aboutyou.se ranks #20 of 1,542 by estimated traffic. Its closest competitors on the same market are About You Outlet, ANSWEAR.hu, ZALANDO, peek-cloppenburg.nl and ZALORA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with aboutyou.se.