Brand page · Books
amazon.se: 13.4M visits a month, 296 active Meta ads.
amazon.se — Amazon Sweden is the Swedish website of Amazon, an e-commerce platform that sells various products online. In September 2026 amazon.se drew an estimated 13.4M visits, down 12% on the month before. It ranks #1 of 147 Books brands and holds a 2.0 Trustpilot rating over 1,582 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Amazon Sweden is the Swedish website of Amazon, an e-commerce platform that sells various products online.
01 · Traffic
How much traffic amazon.se gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
amazon.se drew an estimated 13.4M visits in September 2026, down 12% on the month before and down 16% over three months.
- Worldwide#1,650of 4.5M sites · Top 1%
- In Sweden#8of 27.3K sites · Top 1%
- Books, worldwide#22of 53,824 brands · Top 1%
- Books, Sweden#1of 147 brands · Top 1%
13.4M
estimated visits in September
1 mo ▼ −12.2%4 mo ▼ −16.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about amazon.se.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
amazon.se holds 2.0 out of 5 on Trustpilot over 1,582 reviews, 267 of them in the last twelve months: 21% of customers give five stars and 64% one star. That volume places amazon.se in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What amazon.se sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read amazon.se's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places amazon.se in its comparison group.
- Average rating
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- In stock
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- Currency
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04 · Ads
What amazon.se is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
amazon.se runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text).
Premiumkabel Strömkabel Euro-kontakt 2 Kabeländar, 3m, VitAmazon.se12 Oct 2026image
Våtservettslåda för bebis, våtservettslåda baby, låda för vått toalettpapper, fuktig trassellåda vit förvaringslåda med lock håller dukar, vAmazon.se12 Oct 2026image
Leitz Långärmad kontorshäftapparat av metall, för 40 ark, inklusive häftklamrar, ergonomisk design, svart, NeXXt-serien, 55600095Amazon.se12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Amazon Europe Core S.à r.l.verified
Text ad21 Oct 2026Amazon Europe Core S.à r.l.verified
Text ad21 Oct 2026Amazon Europe Core S.à r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about amazon.se.
The creators who tag @amazon.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @amazon.se on Instagram, led by Sivin Hasan (95.7K followers, 60.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSivin Hasan@onlinespecialfinds · 🇺🇸 US | Tech gadgets innovation Creator | 95.7K | 60.9% | 7 | Tagged @amazon.se |
06 · Competitors according to Gravity
Who amazon.se competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for amazon.se among Books brands. The closest is bol.com, then takealot.com, Galaxus, Quelle, universal.at, eStore.nu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bol.combol.com | |||||||
| takealot.comtakealot.com | |||||||
| Galaxusgalaxus.ch | |||||||
| Quellequelle.de | |||||||
| universal.atuniversal.at | |||||||
| eStore.nuestore.nu |
07 · Company
The company behind amazon.se.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
amazon.se is an e-commerce brand.
- Legal name
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- VAT
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- Founded
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- Employees
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- Total raised
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- Investors
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- VC-backed
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- Own store
- amazon.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about amazon.se
What people ask Google about amazon.se.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
amazon.se reviews
Customers rate amazon.se 2.0 out of 5 on Trustpilot over 1,582 reviews, 267 of them in the last twelve months: 21% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does amazon.se sell?
Amazon Sweden is the Swedish website of Amazon, an e-commerce platform that sells various products online. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
amazon.se promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: amazon.se advertises on Facebook and Instagram and on Google, where its offers often run. Check amazon.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is amazon.se doing well?
Not at the moment. Gravity by Benchr estimates about 13,369,500 visits to amazon.se in September 2026, down 12% in a month and down 16% over three months. amazon.se ranks #1 of 147 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does amazon.se spend on Meta ads?
Gravity by Benchr does not publish a spend figure for amazon.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, amazon.se ranks #1 of 147 by estimated traffic. Its closest competitors on the same market are bol.com, takealot.com, Galaxus, Quelle, universal.at. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with amazon.se.