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  5. The Avon Company

Brand page · Personal Care

The Avon Company Top 1% worldwide Top 1% in Personal Care
avon.com·Since 1996

The Avon Company traffic, ads & competitors 2.6m visits a month, 30 active Meta ads.

The Avon Company — Avon is a beauty brand that sells skin care, makeup, bath and body products, fragrances, and other beauty and personal care items. In September 2026 avon.com drew an estimated 2.6m visits, up 18% on the month before. It ranks #18 of 33,626 Personal Care brands and holds a 1.7 Trustpilot rating over 231 reviews.

avon.com@avoninsider 225kFacebookLinkedIn 59Trustpilot 1.7Meta Ad Library 30

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026

Estimated traffic
2.6m
+18% vs. August 2026
Instagram followers
225k
5,827 posts · @avoninsider
Trustpilot
1.7
231 reviews · 31 in 12 months
Meta ads
30
active · on Google since 2023
Products
—
Data not available
Rank in the United States
#18
of 33,626 in Personal Care
LinkedIn
59
followers · 6 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Avon is a beauty brand that sells skin care, makeup, bath and body products, fragrances, and other beauty and personal care items.

01 · Traffic

How much traffic The Avon Company gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

The Avon Company drew an estimated 2.6m visits in September 2026, up 18% on the month before and up 9% over three months.

  • Worldwide#6,686of 4.5m sites · Top 1%
  • In United States#2,250of 1.2m sites · Top 1%
  • Personal Care, worldwide#207of 215,119 brands · Top 1%
  • Personal Care, United States#18of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

2.6m

estimated visits in September

1 mo ▲ +18.1%4 mo ▲ +9.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about The Avon Company.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

The Avon Company holds 1.7 out of 5 on Trustpilot over 231 reviews, 31 of them in the last twelve months: 19% of customers give five stars and 59% one star. That volume places The Avon Company in the top 20% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.7TrustScore · 231 reviews · 31 in 12 months
Top 20% review volume
5 ★19%
4 ★4%
3 ★6%
2 ★12%
1 ★59%

Cosmetics Store Cosmetics Industry Beauty Supply Store Beauty Product Supplier Cosmetic Products Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What The Avon Company sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read The Avon Company's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Health & Beauty1%
Jewelry1%

The dominant category places The Avon Company in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about The Avon Company.

The creators who tag @avoninsider on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @avoninsider · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who The Avon Company competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for The Avon Company among Personal Care brands. The closest is Avon Cosmetics, then oriflame.com, shopwithmyrep.co.uk, The Body Shop, Elizabeth Arden, lancome.it.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Avon Cosmeticsavon.uk.com
oriflame.comoriflame.com
shopwithmyrep.co.ukshopwithmyrep.co.uk
The Body Shopthebodyshop.com
Elizabeth Ardenelizabetharden.com
lancome.itlancome.it
Competitors Gravity finds for The Avon Company. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare The Avon Company with Avon Cosmetics

07 · Company

The company behind The Avon Company.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

The Avon Company is an e-commerce brand, on a domain registered in March 1996. It employs about 6 people.

Legal entityGravity index, Sept 2026
Domain registered
1 Mar 1996
Employees
6 on LinkedIn
DistributionGravity index, Sept 2026
Own store
avon.com
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about The Avon Company

What people ask Google about The Avon Company.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is The Avon Company legit?

According to Gravity by Benchr, The Avon Company is a brand: its website has existed since March 1996, it employs 6 people on LinkedIn, it has 225,411 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

The Avon Company reviews: is it worth it?

Customers rate The Avon Company 1.7 out of 5 on Trustpilot over 231 reviews, 31 of them in the last twelve months: 19% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does The Avon Company sell?

Avon is a beauty brand that sells skin care, makeup, bath and body products, fragrances, and other beauty and personal care items. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Does The Avon Company have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: The Avon Company advertises on Facebook and Instagram and on Google, where its offers often run. Check avon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind The Avon Company?

Gravity by Benchr records a company, whose domain was registered in 1996, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is The Avon Company doing well?

Yes. Gravity by Benchr estimates about 2,597,400 visits to avon.com in September 2026, up 18% in a month and up 9% over three months. The Avon Company ranks #18 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does The Avon Company spend on Meta ads?

Gravity by Benchr does not publish a spend figure for The Avon Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, The Avon Company ranks #18 of 33,626 by estimated traffic. Its closest competitors on the same market are Avon Cosmetics, oriflame.com, shopwithmyrep.co.uk, The Body Shop and Elizabeth Arden. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Avon Company.