Brand page · Personal Care · United Kingdom
Avon Cosmetics: 322k visits a month, 106 active Meta ads, Gravity score 556.
Avon Cosmetics — From skincare to make-up, toiletries, perfume and haircare too, we've got everything you need to look & feel your best. Shop the best in beauty at Avon. In September 2026 avon.uk.com drew an estimated 322k visits, up 2% on the month before. It ranks #47 of 8,226 Personal Care brands in United Kingdom and holds a 2.0 Trustpilot rating over 127 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
From skincare to make-up, toiletries, perfume and haircare too, we've got everything you need to look & feel your best. Shop the best in beauty at Avon.
01 · Traffic
How much traffic Avon Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Avon Cosmetics drew an estimated 322k visits in September 2026, up 2% on the month before and down 3% over three months.
- Worldwide#35,450of 4.5m sites · Top 1%
- In United Kingdom#1,752of 192k sites · Top 1%
- Personal Care, worldwide#1,483of 215,119 brands · Top 1%
- Personal Care, United Kingdom#47of 8,226 brands · Top 1%
322k
estimated visits in September
1 mo ▲ +2.3%4 mo ▼ −3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Avon Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Avon Cosmetics holds 2.0 out of 5 on Trustpilot over 127 reviews, 22 of them in the last twelve months: 14% of customers give five stars and 72% one star. That volume places Avon Cosmetics in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Avon Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Avon Cosmetics sells on Shopify, 62% of its catalogue in stock. The best seller is Skin So Soft Original Dry Oil Spray - 150ml, at £6.00, followed by Ultra Colour Glimmerstick Eyeliner and Skin So Soft Original Dry Oil Spray Bonus Size - 250ml.
#1Skin So Soft Original Dry Oil Spray - 150mlAvon Cosmetics£6.00In stock
#2Ultra Colour Glimmerstick EyelinerAvon Cosmetics£6.50In stock
#3Skin So Soft Original Dry Oil Spray Bonus Size - 250mlAvon Cosmetics£8.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Avon Cosmetics in its comparison group.
- Average rating
- 4.41 / 5
- Rated products
- 77% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$14.56
- Currency
- GBP
04 · Ads
What Avon Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Avon Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Become an Avon RepAvon6 Oct 2026video
Become an Avon RepAvon6 Oct 2026video
Become an Avon RepAvon6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Avon Cosmetics.
The creators who tag @avon_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @avon_uk on Instagram, led by ♥️ Emma Jane (31.6k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ♥♥️ Emma Jane@emmajditto · 🇬🇧 GB | Beauty cosmetics skincare Creator | 31.6k | 0.7% | 3 | Tagged @avon_uk |
06 · Competitors according to Gravity
Who Avon Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Avon Cosmetics among Personal Care brands in United Kingdom. The closest is The Avon Company, then oriflame.com, eCosmetics, Glossier, Fenty Beauty UK, The Body Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Avon Companyavon.com | |||||||
| oriflame.comoriflame.com | |||||||
| eCosmeticsecosmetics.com | |||||||
| Glossierglossier.com | |||||||
| Fenty Beauty UKfentybeauty.co.uk | |||||||
| The Body Shopthebodyshop.com |
07 · Company
The company behind Avon Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Avon Cosmetics is a company based in Northampton, United Kingdom. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Northampton
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- avon.uk.com · Shopify · GBP
- Catalogue
- 306 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Avon Cosmetics
What people ask Google about Avon Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Avon Cosmetics legit?
According to Gravity by Benchr, Avon Cosmetics is a brand based in Northampton, United Kingdom: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 183,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Avon Cosmetics?
Customers rate Avon Cosmetics 2.0 out of 5 on Trustpilot over 127 reviews, 22 of them in the last twelve months: 14% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Avon Cosmetics?
From skincare to make-up, toiletries, perfume and haircare too, we've got everything you need to look & feel your best. Shop the best in beauty at Avon. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Avon Cosmetics cost?
Avon Cosmetics' best seller, Skin So Soft Original Dry Oil Spray - 150ml, sells £6.00 on avon.uk.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check avon.uk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Avon Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Avon Cosmetics advertises on Facebook and Instagram, where its offers often run. Check avon.uk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Avon Cosmetics?
Avon Cosmetics sells on its own website, avon.uk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Avon Cosmetics?
Gravity by Benchr records a company based in Northampton, United Kingdom, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Avon Cosmetics growing?
Not at the moment. Gravity by Benchr estimates about 321,900 visits to avon.uk.com in September 2026, up 2% in a month and down 3% over three months. Avon Cosmetics ranks #47 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Avon Cosmetics use?
Gravity by Benchr identifies avon.uk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Avon Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Avon Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Avon Cosmetics ranks #47 of 8,226 by estimated traffic. Its closest competitors on the same market are The Avon Company, oriflame.com, eCosmetics, Glossier and Fenty Beauty UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Avon Cosmetics.