Brand page · Personal Care · United States
Azure traffic, ads & competitors 816k visits a month, 610 active Meta ads, Gravity score 600.
Azure — Azure is a natural hair care brand that creates beauty products celebrating the richness of the earth, specializing in hair oils and hair growth products. In September 2026 azureboutique.co drew an estimated 816k visits, up 72% on the month before. It ranks #82 of 33,626 Personal Care brands in the United States and holds a 3.2 Trustpilot rating over 161 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Azure is a natural hair care brand that creates beauty products celebrating the richness of the earth, specializing in hair oils and hair growth products.
01 · Traffic
Azure website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Azure drew an estimated 816k visits in September 2026, up 72% on the month before and up 166% over three months.
- Worldwide#16,970of 4.5m sites · Top 1%
- In United States#5,600of 1.2m sites · Top 1%
- Personal Care, worldwide#594of 215,119 brands · Top 1%
- Personal Care, United States#82of 33,626 brands · Top 1%
816k
estimated visits in September
1 mo ▲ +71.8%4 mo ▲ +166.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Azure reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Azure holds 3.2 out of 5 on Trustpilot over 161 reviews, 117 of them in the last twelve months: 34% of customers give five stars and 61% one star. That volume places Azure in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Azure best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Azure sells on Shopify, 85% of its catalogue in stock. The best seller is Batana Natural Hair Growth Oil, at US$39.00, followed by Shipping Protection and Batana Shampoo + Conditioner Set.
#1Batana Natural Hair Growth OilAzureUS$39.00In stock
#3Shipping ProtectionAzureUS$5.00In stock
Batana Shampoo + Conditioner SetAzureUS$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Azure in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 85% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$45.00
- Currency
- USD
04 · Ads
Azure ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Azure runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Buy 1 Get 1 FREE!Azure Boutique12 Oct 2026video
Buy 1 Get 1 FREE!Azure Boutique12 Oct 2026video
Results In Just 3 Weeks!Azure Boutique12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jayson Siuverified
Text ad20 Oct 2026Jayson Siuverified
Text ad20 Oct 2026Jayson Siuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Azure influencers
The creators who tag @azurebatana on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Azure competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Azure among Personal Care brands in the United States. The closest is iluvcolors.com, then Bask and Lather Co, Houdini®, rhute, DGUILLEMX, KilgourMD.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iluvcolors.comiluvcolors.com | |||||||
| Bask and Lather Cobaskandlatherco.com | |||||||
| Houdini®lookhoudini.com | |||||||
| rhuterhutehair.com | |||||||
| DGUILLEMXdguillemx.com | |||||||
| KilgourMDkilgourmd.com |
07 · Company
Who is behind Azure?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Azure is a company based in Honolulu, United States, on a domain registered in May 2024.
- Entity country
- 🇺🇸 United States · Honolulu
- Domain registered
- 2 May 2024
- Own store
- azureboutique.co · Shopify · USD
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Azure
What people ask Google about Azure.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Azure legit or a scam?
According to Gravity by Benchr, Azure is a brand based in Honolulu, United States: its website has existed since May 2024, it sells on a Shopify store, it has 121,918 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Azure reviews: is it worth it?
Customers rate Azure 3.2 out of 5 on Trustpilot over 161 reviews, 117 of them in the last twelve months: 34% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Azure?
Azure is a natural hair care brand that creates beauty products celebrating the richness of the earth, specializing in hair oils and hair growth products. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Azure prices: how much is it?
Azure's best seller, Batana Natural Hair Growth Oil, sells US$39.00 on azureboutique.co. 85% of the catalogue is in stock. Gravity does not track prices daily: check azureboutique.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Azure discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Azure advertises on Facebook and Instagram and on Google, where its offers often run. Check azureboutique.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Azure?
Azure sells on its own website, azureboutique.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Azure?
Gravity by Benchr records a company based in Honolulu, United States, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Azure doing well?
Yes. Gravity by Benchr estimates about 816,500 visits to azureboutique.co in September 2026, up 72% in a month and up 166% over three months. Azure ranks #82 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Azure use?
Gravity by Benchr identifies azureboutique.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Azure's ad budget?
Gravity by Benchr does not publish a spend figure for Azure on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Azure ranks #82 of 33,626 by estimated traffic. Its closest competitors on the same market are iluvcolors.com, Bask and Lather Co, Houdini®, rhute and DGUILLEMX. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Azure.