Brand page · Baby Safety · United States
Babelio traffic, ads & competitors 59.9k visits a month, 60 active Meta ads, Gravity score 524.
Babelio — Babelio is a baby products brand that sells premium baby safety gates, white noise machines, and crib mattresses designed for modern parents. In September 2026 babeliobaby.com drew an estimated 59.9k visits, down 45% on the month before. It ranks #7 of 85 Baby Safety brands in the United States and holds a 3.0 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Baby Safety brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Babelio is a baby products brand that sells premium baby safety gates, white noise machines, and crib mattresses designed for modern parents.
01 · Traffic
Babelio website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Babelio drew an estimated 59.9k visits in September 2026, down 45% on the month before and down 36% over three months.
- Worldwide#145,619of 4.5m sites · Top 5%
- In United States#47,032of 1.2m sites · Top 5%
- Baby Safety, worldwide#15of 439 brands · Top 5%
- Baby Safety, United States#7of 85 brands · Top 10%
59.9k
estimated visits in September
1 mo ▼ −44.9%4 mo ▼ −36.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Babelio reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Babelio holds 3.0 out of 5 on Trustpilot over 20 reviews, 8 of them in the last twelve months: 45% of customers give five stars and 55% one star. That volume places Babelio in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Babelio best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Babelio sells on Shopify, 88% of its catalogue in stock. The best seller is PressGuard P7 | Expandable Baby Gate Pressure Mounted Fits Standard to Wide, at US$86.99–US$119.99, followed by Boundless B17 | No-Trip Hardware Mounted Baby Gates for Stairs and PressGuard C5&P7 | Versatile Baby Safety Gate for Spaces.
#1PressGuard P7 | Expandable Baby Gate Pressure Mounted Fits Standard to WideBabelioUS$86.99–US$119.99In stock
#2Boundless B17 | No-Trip Hardware Mounted Baby Gates for StairsBabelioUS$79.99–US$99.99In stock
#3PressGuard C5&P7 | Versatile Baby Safety Gate for SpacesBabelioUS$86.99–US$139.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Babelio in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 60% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$93.74
- Currency
- USD
04 · Ads
Babelio ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Babelio runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2025 (image, text, video).
Before: An absolute free-for-all war zone at dinnertime 🐱🐶💥 After: Pure peace and zero stolen kibble ✨ #CatPrivilege #PetGate #babeliogateBabelio Baby7 Oct 2026video
Cozy moments, thoughtful picks, and everyday care for growing families.🍁 Gather your fall favorites at the Babelio Amazon Store, 10.6–10.7.Babelio Baby5 Oct 2026image
Did somebody say snacks?👀 #PressGuard #PressGuard2 #BabelioPressGuardBabelio Baby3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026香港昱佑科技有限公司verified
Text ad20 Oct 2026香港昱佑科技有限公司verified
Image ad20 Oct 2026香港昱佑科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Babelio influencers
The creators who tag @babelio_baby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @babelio_baby on Instagram, led by Işıl Uysal Dinler (35.6k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIşıl Uysal Dinler@isilnuruysal · 🇹🇷 TR | Travel tourism exploration Creator | 35.6k | 1.4% | 2 | Tagged @babelio_baby |
06 · Competitors according to Gravity
Babelio competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Babelio among Baby Safety brands in the United States. The closest is Baby Kingdom, then babyplus.nl, adbb Autour de bébé, UK Baby Centre, kinderkraft.pl, beaba.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Baby Kingdombabykingdom.com.au | |||||||
| babyplus.nlbabyplus.nl | |||||||
| adbb Autour de bébéautourdebebe.com | |||||||
| UK Baby Centreukbabycentre.com | |||||||
| kinderkraft.plkinderkraft.pl | |||||||
| beaba.combeaba.com |
07 · Company
Who is behind Babelio?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Babelio is a company based in Austin, United States, founded in 2004 according to LinkedIn, on a domain registered in July 2020. It employs about 22 people.
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2004, per LinkedIn
- Domain registered
- 27 Jul 2020
- Employees
- 22 on LinkedIn
- Own store
- babeliobaby.com · Shopify · USD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Babelio
What people ask Google about Babelio.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Babelio a legit company?
According to Gravity by Benchr, Babelio is a brand based in Austin, United States: its website has existed since July 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 18,911 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Babelio reviews
Customers rate Babelio 3.0 out of 5 on Trustpilot over 20 reviews, 8 of them in the last twelve months: 45% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Babelio?
Babelio is a baby products brand that sells premium baby safety gates, white noise machines, and crib mattresses designed for modern parents. Gravity by Benchr classifies it under Baby Safety, with Baby & Pet Gates making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Babelio prices: how much is it?
Babelio's best seller, PressGuard P7 | Expandable Baby Gate Pressure Mounted Fits Standard to Wide, sells from US$86.99 to US$119.99 on babeliobaby.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check babeliobaby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Babelio discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Babelio advertises on Facebook and Instagram and on Google, where its offers often run. Check babeliobaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Babelio?
Babelio sells on its own website, babeliobaby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Babelio?
Gravity by Benchr records a company based in Austin, United States, founded in 2004 according to LinkedIn, on a domain registered in 2020, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Babelio growing?
Not at the moment. Gravity by Benchr estimates about 59,900 visits to babeliobaby.com in September 2026, down 45% in a month and down 36% over three months. Babelio ranks #7 of 85 Baby Safety brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Babelio use?
Gravity by Benchr identifies babeliobaby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Babelio's ad budget?
Gravity by Benchr does not publish a spend figure for Babelio on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Safety brands in the United States?
Among Baby Safety brands in the United States in the Gravity by Benchr index, Babelio ranks #7 of 85 by estimated traffic. Its closest competitors on the same market are Baby Kingdom, babyplus.nl, adbb Autour de bébé, UK Baby Centre and kinderkraft.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Babelio.