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- BAD WORKWEAR
Brand page · Clothing · Australia
BAD WORKWEAR traffic, ads & competitors 99.2k visits a month, 374 active Meta ads, Gravity score 564.
BAD WORKWEAR — Bad Workwear is an Australian workwear store that sells premium work boots, work pants, Hi-Vis clothing and other workwear products. In September 2026 badworkwear.com.au drew an estimated 99.2k visits, down 3% on the month before. It ranks #338 of 12,275 Clothing brands in Australia and holds a 4.5 Trustpilot rating over 388 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bad Workwear is an Australian workwear store that sells premium work boots, work pants, Hi-Vis clothing and other workwear products.
01 · Traffic
BAD WORKWEAR website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BAD WORKWEAR drew an estimated 99.2k visits in September 2026, down 3% on the month before and down 10% over three months.
- Worldwide#94,322of 4.5m sites · Top 5%
- In Australia#2,129of 105k sites · Top 5%
- Clothing, worldwide#8,974of 459,295 brands · Top 5%
- Clothing, Australia#338of 12,275 brands · Top 5%
99.2k
estimated visits in September
1 mo ▼ −3.2%4 mo ▼ −10.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BAD WORKWEAR reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BAD WORKWEAR holds 4.5 out of 5 on Trustpilot over 388 reviews, 279 of them in the last twelve months: 66% of customers give five stars and 26% one star. That volume places BAD WORKWEAR in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Activewear Store Women's Clothing Store Clothing Store Work Clothes Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BAD WORKWEAR best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BAD WORKWEAR sells on Shopify, 95% of its catalogue in stock. The best seller is BAD WATERPROOF RAIN-DEFEND™ HI-VIS FLEECE HOODIE, at A$79.00, followed by BAD FLIGHT™ ZIP SIDE SAFETY WORK BOOTS and BAMBOO WORK SOCKS (1 PAIR).
#1BAD WATERPROOF RAIN-DEFEND™ HI-VIS FLEECE HOODIEBAD WORKWEARA$79.00In stock
#2BAD FLIGHT™ ZIP SIDE SAFETY WORK BOOTSBAD WORKWEARA$129.00In stock
#3BAMBOO WORK SOCKS (1 PAIR)BAD WORKWEARA$12.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BAD WORKWEAR in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 99% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$55.09
- Currency
- AUD
04 · Ads
BAD WORKWEAR ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BAD WORKWEAR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2026 (video).
BAD FLIGHT™ ZIP SIDE SAFETY WORK BOOTSBAD Workwear4 Oct 2026image
BAD SAVIOUR-PRO™ ELASTIC WAIST WORK SHORT SHORTSBAD Workwear4 Oct 2026video
Iconic Look. Made for Work.BAD Workwear4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
BAD WORKWEAR influencers
The creators who tag @bad_workwear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bad_workwear on Instagram, led by Curtis molnar (41.5k followers, 29.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCurtis molnar@cj.garden.services · INTL | Decoration garden diy Creator | 41.5k | 29.5% | 2 | Tagged @bad_workwear |
06 · Competitors according to Gravity
BAD WORKWEAR competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BAD WORKWEAR among Clothing brands in Australia. The closest is Totally Workwear, then Trade Wear, Ringers Western, Dickies ANZ, Volcom, Motto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Totally Workwearcheckout.totallyworkwear.com.au | |||||||
| Trade Weartradewear.com.au | |||||||
| Ringers Westernringerswestern.com | |||||||
| Dickies ANZdickiesaustralia.com | |||||||
| Volcomvolcom.com.au | |||||||
| Mottomotto.com.au |
07 · Company
Who is behind BAD WORKWEAR?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BAD WORKWEAR is a company based in Greenvale, Australia. It employs about 15 people.
- Entity country
- 🇦🇺 Australia · Greenvale
- Status
- Operating
- Employees
- 15 on LinkedIn
- Own store
- badworkwear.com.au · Shopify · AUD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BAD WORKWEAR
What people ask Google about BAD WORKWEAR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BAD WORKWEAR a legit company?
According to Gravity by Benchr, BAD WORKWEAR is a brand based in Greenvale, Australia: it sells on a Shopify store, it employs 15 people on LinkedIn, it has 140,722 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BAD WORKWEAR reviews: is it worth it?
Customers rate BAD WORKWEAR 4.5 out of 5 on Trustpilot over 388 reviews, 279 of them in the last twelve months: 66% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does BAD WORKWEAR sell?
Bad Workwear is an Australian workwear store that sells premium work boots, work pants, Hi-Vis clothing and other workwear products. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BAD WORKWEAR expensive?
BAD WORKWEAR's best seller, BAD WATERPROOF RAIN-DEFEND™ HI-VIS FLEECE HOODIE, sells A$79.00 on badworkwear.com.au. 95% of the catalogue is in stock. Gravity does not track prices daily: check badworkwear.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
BAD WORKWEAR promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BAD WORKWEAR advertises on Facebook and Instagram and on Google, where its offers often run. Check badworkwear.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BAD WORKWEAR?
BAD WORKWEAR sells on its own website, badworkwear.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BAD WORKWEAR?
Gravity by Benchr records a company based in Greenvale, Australia, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BAD WORKWEAR growing?
Not at the moment. Gravity by Benchr estimates about 99,200 visits to badworkwear.com.au in September 2026, down 3% in a month and down 10% over three months. BAD WORKWEAR ranks #338 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BAD WORKWEAR use?
Gravity by Benchr identifies badworkwear.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BAD WORKWEAR's ad budget?
Gravity by Benchr does not publish a spend figure for BAD WORKWEAR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, BAD WORKWEAR ranks #338 of 12,275 by estimated traffic. Its closest competitors on the same market are Totally Workwear, Trade Wear, Ringers Western, Dickies ANZ and Volcom. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BAD WORKWEAR.