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- Dickies ANZ
Brand page · Clothing · Australia
Dickies ANZ traffic, ads & competitors 82.6k visits a month, 16 active Meta ads, Gravity score 700.
Dickies ANZ — Dickies ANZ is the official Dickies store for Australia and New Zealand, selling authentic workwear and streetwear clothing. In September 2026 dickiesaustralia.com drew an estimated 82.6k visits, up 13% on the month before. It ranks #399 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dickies ANZ is the official Dickies store for Australia and New Zealand, selling authentic workwear and streetwear clothing.
01 · Traffic
Dickies ANZ website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dickies ANZ drew an estimated 82.6k visits in September 2026, up 13% on the month before and up 155% over three months.
- Worldwide#110,633of 4.5m sites · Top 5%
- In Australia#2,518of 105k sites · Top 5%
- Clothing, worldwide#10,626of 459,295 brands · Top 5%
- Clothing, Australia#399of 12,275 brands · Top 5%
82.6k
estimated visits in September
1 mo ▲ +13.2%4 mo ▲ +155.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dickies ANZ reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dickies ANZ holds 3.2 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.
Clothing Store Underwear Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dickies ANZ best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dickies ANZ sells on Shopify, 99% of its catalogue in stock. The best seller is 42283 Loose 13'' Multi Pocket Shorts, at A$89.99, followed by 874® Original Work Pants and Duck Canvas Relaxed Carpenter Pants.
#142283 Loose 13'' Multi Pocket ShortsDickies ANZA$89.99In stock
#2874® Original Work PantsDickies ANZA$99.99In stock
#3Duck Canvas Relaxed Carpenter PantsDickies ANZA$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dickies ANZ in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 13% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$73.92
- Currency
- AUD
04 · Ads
Dickies ANZ ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dickies ANZ runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2026 (image, text, video).
13'' Loose Jeans ShortsDickies Australia & New Zealand6 Oct 2026image
Core + Icons. Back in Full.Dickies Australia & New Zealand6 Oct 2026image
13'' Loose Jeans ShortsDickies Australia & New Zealand6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Atomic Fashion Marketing PTY LTDverified
Text ad20 Oct 2026Atomic Fashion Marketing PTY LTDverified
Image ad20 Oct 2026Atomic Fashion Marketing PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dickies ANZ influencers
The creators who tag @dickies_anz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dickies_anz on Instagram, led by Yaw Kanye (12.6k followers, 6.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYaw Kanye@private_yaw_kanye · INTL | Music concerts dance Creator | 12.6k | 6.1% | 2 | Tagged @dickies_anz |
06 · Competitors according to Gravity
Dickies ANZ competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dickies ANZ among Clothing brands in Australia. The closest is Butter, then Fella Hamilton, Larriet, FORMER MERCHANDISE, Mr Simple, Trade Wear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Butterbuttergoods.com | |||||||
| Fella Hamiltonfellahamilton.com.au | |||||||
| Larrietlarriet.com.au | |||||||
| FORMER MERCHANDISEformermerchandise.com.au | |||||||
| Mr Simplemrsimple.com.au | |||||||
| Trade Weartradewear.com.au |
07 · Company
Who is behind Dickies ANZ?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dickies ANZ is a company based in Yatala, Australia, on a domain registered in May 2013.
- Entity country
- 🇦🇺 Australia · Yatala
- Domain registered
- 30 May 2013
- Own store
- dickiesaustralia.com · Shopify · AUD
- Catalogue
- 63 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dickies ANZ
What people ask Google about Dickies ANZ.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dickies ANZ legit?
According to Gravity by Benchr, Dickies ANZ is a brand based in Yatala, Australia: its website has existed since May 2013, it sells on a Shopify store, it has 76,382 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Dickies ANZ known for?
Dickies ANZ is the official Dickies store for Australia and New Zealand, selling authentic workwear and streetwear clothing. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dickies ANZ expensive?
Dickies ANZ's best seller, 42283 Loose 13'' Multi Pocket Shorts, sells A$89.99 on dickiesaustralia.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check dickiesaustralia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Dickies ANZ promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dickies ANZ advertises on Facebook and Instagram and on Google, where its offers often run. Check dickiesaustralia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dickies ANZ?
Dickies ANZ sells on its own website, dickiesaustralia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dickies ANZ?
Gravity by Benchr records a company based in Yatala, Australia, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dickies ANZ doing well?
Yes. Gravity by Benchr estimates about 82,600 visits to dickiesaustralia.com in September 2026, up 13% in a month and up 155% over three months. Dickies ANZ ranks #399 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dickies ANZ use?
Gravity by Benchr identifies dickiesaustralia.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dickies ANZ's ad budget?
Gravity by Benchr does not publish a spend figure for Dickies ANZ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Dickies ANZ ranks #399 of 12,275 by estimated traffic. Its closest competitors on the same market are Butter, Fella Hamilton, Larriet, FORMER MERCHANDISE and Mr Simple. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dickies ANZ.