Brand page · Personal Care · Australia
Beard & Blade: 127K visits a month, 13 active Meta ads, Gravity score 500.
Beard & Blade — Beard & Blade is an Australian online retailer specializing in men's grooming products including shaving supplies, beard care items, hair products, and fragrances. In September 2026 beardandblade.com.au drew an estimated 127K visits, down 7% on the month before. It ranks #47 of 6,103 Personal Care brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Beard & Blade is an Australian online retailer specializing in men's grooming products including shaving supplies, beard care items, hair products, and fragrances.
01 · Traffic
How much traffic Beard & Blade gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Beard & Blade drew an estimated 127K visits in September 2026, down 7% on the month before and down 7% over three months.
- Worldwide#76,874of 4.5M sites · Top 5%
- In Australia#1,673of 105K sites · Top 5%
- Personal Care, worldwide#3,712of 215,119 brands · Top 5%
- Personal Care, Australia#47of 6,103 brands · Top 1%
127K
estimated visits in September
1 mo ▼ −7.5%4 mo ▼ −6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Beard & Blade.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Beard & Blade holds 3.8 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 83% of customers give five stars and 17% one star.
Beauty Product Supplier Hair Product Store Barber Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Beard & Blade sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Beard & Blade sells on Shopify, 93% of its catalogue in stock. The best seller is Taylor of Old Bond Street Sandalwood Shaving Cream 150g, at A$28.99, followed by Uppercut Deluxe Pomade 100g and Astra Superior Platinum Double Edge Blades (100).
#1Taylor of Old Bond Street Sandalwood Shaving Cream 150gBeard & BladeA$28.99In stock
#2Uppercut Deluxe Pomade 100gBeard & BladeA$33.99In stock
#3Astra Superior Platinum Double Edge Blades (100)Beard & BladeA$16.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Beard & Blade in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 81% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$37.66
- Currency
- AUD
04 · Ads
What Beard & Blade is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Beard & Blade runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Beard & BladeBeard & Blade30 Sept 2026image
Suavecito Oil-Based Pomade 85gBeard & Blade31 Mar 2026image
FREE DeliveryBeard & Blade26 Mar 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Beard & Blade Pty Ltdverified
Video ad19 Oct 2026Beard & Blade Pty Ltdverified
Text ad19 Oct 2026Beard & Blade Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Beard & Blade.
The creators who tag @beardandblade on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beardandblade on Instagram, led by KING BROWN POMADE (18.1K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKING BROWN POMADE@kingbrownpomade · 🇦🇺 AU | Beauty cosmetics skincare Creator | 18.1K | 0.2% | 1 | Tagged @beardandblade |
06 · Competitors according to Gravity
Who Beard & Blade competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Beard & Blade among Personal Care brands in Australia. The closest is proraso.com, then Beardbrand, The Beard Struggle, Rasoigoodfellas, Beardburys, Uppercut Deluxe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| proraso.comproraso.com | |||||||
| Beardbrandbeardbrand.com | |||||||
| The Beard Strugglethebeardstruggle.com | |||||||
| Rasoigoodfellasrasoigoodfellas.com | |||||||
| Beardburysbeardburys.com | |||||||
| Uppercut Deluxeuppercutdeluxe.com |
07 · Company
The company behind Beard & Blade.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Beard & Blade is a company based in Clayton, Australia. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Clayton
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- beardandblade.com.au · Shopify · AUD
- Catalogue
- 147 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Beard & Blade
What people ask Google about Beard & Blade.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Beard & Blade legit?
According to Gravity by Benchr, Beard & Blade is a brand based in Clayton, Australia: it sells on a Shopify store, it employs 10 people on LinkedIn, it has 4,938 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Beard & Blade known for?
Beard & Blade is an Australian online retailer specializing in men's grooming products including shaving supplies, beard care items, hair products, and fragrances. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Beard & Blade cost?
Beard & Blade's best seller, Taylor of Old Bond Street Sandalwood Shaving Cream 150g, sells A$28.99 on beardandblade.com.au. 93% of the catalogue is in stock. Gravity does not track prices daily: check beardandblade.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Beard & Blade discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Beard & Blade advertises on Facebook and Instagram and on Google, where its offers often run. Check beardandblade.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Beard & Blade?
Beard & Blade sells on its own website, beardandblade.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Beard & Blade?
Gravity by Benchr records a company based in Clayton, Australia, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Beard & Blade growing?
Not at the moment. Gravity by Benchr estimates about 126,500 visits to beardandblade.com.au in September 2026, down 7% in a month and down 7% over three months. Beard & Blade ranks #47 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Beard & Blade use?
Gravity by Benchr identifies beardandblade.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Beard & Blade spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Beard & Blade on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Beard & Blade ranks #47 of 6,103 by estimated traffic. Its closest competitors on the same market are proraso.com, Beardbrand, The Beard Struggle, Rasoigoodfellas, Beardburys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beard & Blade.