Brand page · Toys · United States
Bella Luna Toys: 168K visits a month, 31 active Meta ads, Gravity score 545.
Bella Luna Toys — Bella Luna Toys offers sustainable wooden toys, games, handcrafted dolls, and other natural toys inspired by Waldorf education. The company provides open-ended toys that foster creativity and imaginative play. In September 2026 bellalunatoys.com drew an estimated 168K visits, down 5% on the month before. It ranks #89 of 9,046 Toys brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Bella Luna Toys offers sustainable wooden toys, games, handcrafted dolls, and other natural toys inspired by Waldorf education. The company provides open-ended toys that foster creativity and imaginative play.
01 · Traffic
How much traffic Bella Luna Toys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Bella Luna Toys drew an estimated 168K visits in September 2026, down 5% on the month before and up 12% over three months.
- Worldwide#60,481of 4.5M sites · Top 5%
- In United States#19,886of 1.2M sites · Top 5%
- Toys, worldwide#509of 50,509 brands · Top 5%
- Toys, United States#89of 9,046 brands · Top 1%
168K
estimated visits in September
1 mo ▼ −5.5%4 mo ▲ +11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Bella Luna Toys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Bella Luna Toys holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Toy Store Children's Store Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Bella Luna Toys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Bella Luna Toys sells on Shopify, 81% of its catalogue in stock. The best seller is Magic Music Wand, at US$9.99, followed by Playsilks and 12-Piece Wooden Rainbow Stacking Tunnel.
#1Magic Music WandBella Luna ToysUS$9.99In stock
#2PlaysilksBella Luna ToysUS$19.20In stock
#312-Piece Wooden Rainbow Stacking TunnelBella Luna ToysUS$115.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Bella Luna Toys in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 88% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$56.74
- Currency
- USD
04 · Ads
What Bella Luna Toys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Bella Luna Toys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Up to 20% off Dress-Up PlayBella Luna Toys5 Oct 2026image
Up to 20% off Dress-Up PlayBella Luna Toys1 Oct 2026image
Up to 20% off Dress-Up PlayBella Luna Toys1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bella Luna Toysverified
Text ad20 Oct 2026Bella Luna Toysverified
Image ad20 Oct 2026Bella Luna Toysverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Bella Luna Toys.
The creators who tag @bellalunatoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bellalunatoys on Instagram, led by Oompa Toys (10.3K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOompa Toys@oompatoys · 🇺🇸 US | Parenting family Creator | 10.3K | — | 5 | Tagged @bellalunatoys |
06 · Competitors according to Gravity
Who Bella Luna Toys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Bella Luna Toys among Toys brands in United States. The closest is Honeybee Toys, then Oskar's Wooden Ark, bloon toys, Waldorfshop, Melissa & Doug, KidKraft.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Honeybee Toyshoneybeetoys.com.au | |||||||
| Oskar's Wooden Arkoskarswoodenark.com.au | |||||||
| bloon toysbloontoys.com | |||||||
| Waldorfshopwaldorfshop.eu | |||||||
| Melissa & Dougmelissaanddoug.com | |||||||
| KidKraftkidkraft.com |
07 · Company
The company behind Bella Luna Toys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Bella Luna Toys is a company based in Skaneateles, United States, founded in 2002 according to LinkedIn, on a domain registered in August 2002. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Skaneateles
- Founded
- 2002, per LinkedIn
- Domain registered
- 13 Aug 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bellalunatoys.com · Shopify · USD
- Catalogue
- 254 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Bella Luna Toys
What people ask Google about Bella Luna Toys.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Bella Luna Toys legit or a scam?
According to Gravity by Benchr, Bella Luna Toys is a brand based in Skaneateles, United States: its website has existed since August 2002, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 90,518 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Bella Luna Toys?
Bella Luna Toys offers sustainable wooden toys, games, handcrafted dolls, and other natural toys inspired by Waldorf education. The company provides open-ended toys that foster creativity and imaginative play. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Bella Luna Toys prices: how much is it?
Bella Luna Toys' best seller, Magic Music Wand, sells US$9.99 on bellalunatoys.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check bellalunatoys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Bella Luna Toys promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Bella Luna Toys advertises on Facebook and Instagram and on Google, where its offers often run. Check bellalunatoys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Bella Luna Toys?
Bella Luna Toys sells on its own website, bellalunatoys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Bella Luna Toys?
Gravity by Benchr records a company based in Skaneateles, United States, founded in 2002 according to LinkedIn, on a domain registered in 2002, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Bella Luna Toys growing?
Yes. Gravity by Benchr estimates about 168,400 visits to bellalunatoys.com in September 2026, down 5% in a month and up 12% over three months. Bella Luna Toys ranks #89 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Bella Luna Toys use?
Gravity by Benchr identifies bellalunatoys.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Bella Luna Toys' ad budget?
Gravity by Benchr does not publish a spend figure for Bella Luna Toys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, Bella Luna Toys ranks #89 of 9,046 by estimated traffic. Its closest competitors on the same market are Honeybee Toys, Oskar's Wooden Ark, bloon toys, Waldorfshop, Melissa & Doug. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bella Luna Toys.