Brand page · Decor · Germany

Rug Online Store BENUTA Top 1% worldwide Top 5% in Germany Top 1% in Decor Top 1% in Decor in Germany
benuta.co.uk·🇩🇪 Germany·Since 2010

Rug Online Store BENUTA: 270K visits a month, 19 active Meta ads, Gravity score 465.

Rug Online Store BENUTA — benuta is an online shop that sells rugs and home accessories, offering a wide selection of high quality rug designs. In September 2026 benuta.co.uk drew an estimated 270K visits, up 4% on the month before. It ranks #40 of 13,189 Decor brands in Germany and holds a 3.3 Trustpilot rating over 4,624 reviews.

benuta.co.uk@benuta.co.uk 63.2KFacebookLinkedIn 2.3KTrustpilot 3.3Meta Ad Library 19

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
270K
+4% vs. August 2026
Instagram followers
63.2K
1,074 posts · @benuta.co.uk
Trustpilot
3.3
4,624 reviews · 52 in 12 months
Meta ads
19
active · on Google since 2022
Products
—
Data not available
Rank in United Kingdom
#40
of 13,189 in Decor
LinkedIn
2.3K
followers · 8 employees
Earned media value
€9.5k
per month, Instagram

Gravity score

465/ 1000 · 9 of 10 indicators rated
Brand Power449
Momentum521
Performance424

Percentiles within 62 peers: Decor brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

benuta is an online shop that sells rugs and home accessories, offering a wide selection of high quality rug designs.

01 · Traffic

How much traffic Rug Online Store BENUTA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Rug Online Store BENUTA drew an estimated 270K visits in September 2026, up 4% on the month before and up 11% over three months.

  • Worldwide#40,802of 4.5M sites · Top 1%
  • In United Kingdom#2,047of 192K sites · Top 5%
  • Decor, worldwide#617of 185,686 brands · Top 1%
  • Decor, United Kingdom#40of 13,189 brands · Top 1%
Monthly visitssource Sept 2026

270K

estimated visits in September

1 mo ▲ +4.4%4 mo ▲ +10.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Rug Online Store BENUTA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Rug Online Store BENUTA holds 3.3 out of 5 on Trustpilot over 4,624 reviews, 52 of them in the last twelve months: 68% of customers give five stars and 19% one star. That volume places Rug Online Store BENUTA in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.3TrustScore · 4,624 reviews · 52 in 12 months
Top 5% review volume
5 ★68%
4 ★7%
3 ★3%
2 ★3%
1 ★19%

Interior Designer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Rug Online Store BENUTA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Rug Online Store BENUTA's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor93%
Hobbies & Creative Arts1%
Home & Garden0%

The dominant category places Rug Online Store BENUTA in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Rug Online Store BENUTA.

The creators who tag @benuta.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @benuta.co.uk on Instagram, led by mybespokeroom (48.8K followers, 0.0% engagement).

Influencersaccounts tagging @benuta.co.uk · Instagram
AccountProfileFollowersEngagementTagsRelationship
mmybespokeroom@mybespokeroom · 🇬🇧 GBDecoration garden diy Creator48.8K0.0%3Tagged @benuta.co.uk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Rug Online Store BENUTA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Rug Online Store BENUTA among Decor brands in Germany. The closest is Rugs.com, then Rugvista, Rugs Direct, Teppichversand24, rugs2runners.co.uk, The Rugs.

CompetitorsDecor · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Rugs.comrugs.com
Rugvistarugvista.de
Rugs Directrugsdirect.co.uk
Teppichversand24teppichversand24.de
rugs2runners.co.ukrugs2runners.co.uk
The Rugsthe-rugs.com
Competitors Gravity finds for Rug Online Store BENUTA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Rug Online Store BENUTA with Rugs.com

07 · Company

The company behind Rug Online Store BENUTA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Rug Online Store BENUTA is a company based in Germany, founded in 2011 according to LinkedIn, on a domain registered in May 2010. It employs about 8 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany
Founded
2011, per LinkedIn
Domain registered
8 May 2010
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
8 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
benuta.co.uk
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Rug Online Store BENUTA

What people ask Google about Rug Online Store BENUTA.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Rug Online Store BENUTA a legit company?

According to Gravity by Benchr, Rug Online Store BENUTA is a brand based in Germany: its website has existed since May 2010, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 63,152 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Rug Online Store BENUTA reviews

Customers rate Rug Online Store BENUTA 3.3 out of 5 on Trustpilot over 4,624 reviews, 52 of them in the last twelve months: 68% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Rug Online Store BENUTA sell?

benuta is an online shop that sells rugs and home accessories, offering a wide selection of high quality rug designs. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.

Does Rug Online Store BENUTA have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Rug Online Store BENUTA advertises on Facebook and Instagram and on Google, where its offers often run. Check benuta.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Rug Online Store BENUTA?

Gravity by Benchr records a company based in Germany, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Rug Online Store BENUTA doing well?

Yes. Gravity by Benchr estimates about 270,300 visits to benuta.co.uk in September 2026, up 4% in a month and up 11% over three months. Rug Online Store BENUTA ranks #40 of 13,189 Decor brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Rug Online Store BENUTA spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Rug Online Store BENUTA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in Germany?

Among Decor brands in Germany in the Gravity by Benchr index, Rug Online Store BENUTA ranks #40 of 13,189 by estimated traffic. Its closest competitors on the same market are Rugs.com, Rugvista, Rugs Direct, Teppichversand24, rugs2runners.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rug Online Store BENUTA.