Brand page · United States
Big 5 Sporting Goods: 2.3M visits a month, 86 active Meta ads.
Big 5 Sporting Goods — Big 5 Sporting Goods is an American retailer that sells name brand sporting goods, fitness equipment, active apparel, and sport-specific shoes and cleats. In September 2026 big5sportinggoods.com drew an estimated 2.3M visits, down 17% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Big 5 Sporting Goods is an American retailer that sells name brand sporting goods, fitness equipment, active apparel, and sport-specific shoes and cleats.
01 · Traffic
How much traffic Big 5 Sporting Goods gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Big 5 Sporting Goods drew an estimated 2.3M visits in September 2026, down 17% on the month before and down 6% over three months.
- Worldwide#6,349of 4.5M sites · Top 1%
- In United States#2,150of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
2.3M
estimated visits in September
1 mo ▼ −17.4%4 mo ▼ −5.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Big 5 Sporting Goods.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Big 5 Sporting Goods holds 1.8 out of 5 on Trustpilot over 42 reviews, 7 of them in the last twelve months: 26% of customers give five stars and 57% one star. That volume places Big 5 Sporting Goods in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Sportswear Store Clothing Store Sporting Goods Store Activewear Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Big 5 Sporting Goods sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Big 5 Sporting Goods's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Big 5 Sporting Goods in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Big 5 Sporting Goods is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Big 5 Sporting Goods runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
default_collection_headlineBig 5 Sporting Goods10 Oct 2026image
Everything Must Go!Big 5 Sporting Goods7 Oct 2026image
Everything Must Go!Big 5 Sporting Goods7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Big 5 Sporting Goods.
The creators who tag @big5 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @big5 on Instagram, led by Sofia Bella (603K followers, 6.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSofia Bella@iamsofiabella · 🇺🇸 US | Relationship couple life Creator | 603K | 6.4% | 1 | Tagged @big5 |
06 · Competitors according to Gravity
Who Big 5 Sporting Goods competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Big 5 Sporting Goods. The closest is dickssportinggoods.com, then academy.com, scheels.com, Sports Experts, Sport Chek, Sun & Ski Sports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dickssportinggoods.comdickssportinggoods.com | |||||||
| academy.comacademy.com | |||||||
| scheels.comscheels.com | |||||||
| Sports Expertssportsexperts.ca | |||||||
| Sport Cheksportchek.ca | |||||||
| Sun & Ski Sportssunandski.com |
07 · Company
The company behind Big 5 Sporting Goods.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Big 5 Sporting Goods is a company based in United States, founded in 1955 according to LinkedIn, on a domain registered in July 1997. It employs about 4,161 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1955, per LinkedIn
- Domain registered
- 22 Jul 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,161 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- big5sportinggoods.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Big 5 Sporting Goods
What people ask Google about Big 5 Sporting Goods.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Big 5 Sporting Goods legit?
According to Gravity by Benchr, Big 5 Sporting Goods is a brand based in United States: its website has existed since July 1997, it employs 4,161 people on LinkedIn, it has 56,367 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Big 5 Sporting Goods reviews: is it worth it?
Customers rate Big 5 Sporting Goods 1.8 out of 5 on Trustpilot over 42 reviews, 7 of them in the last twelve months: 26% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Big 5 Sporting Goods?
Big 5 Sporting Goods is an American retailer that sells name brand sporting goods, fitness equipment, active apparel, and sport-specific shoes and cleats. Source: Gravity by Benchr product classification.
Does Big 5 Sporting Goods have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Big 5 Sporting Goods advertises on Facebook and Instagram, where its offers often run. Check big5sportinggoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Big 5 Sporting Goods?
Gravity by Benchr records a company based in United States, founded in 1955 according to LinkedIn, on a domain registered in 1997, with 4,161 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Big 5 Sporting Goods doing well?
Not at the moment. Gravity by Benchr estimates about 2,285,000 visits to big5sportinggoods.com in September 2026, down 17% in a month and down 6% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Big 5 Sporting Goods spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Big 5 Sporting Goods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Big 5 Sporting Goods.