Brand page · Clothing · United States
Scheels: 13.9M visits a month, 113 active Meta ads.
Scheels — SCHEELS is a sporting goods retailer that sells clothing, footwear, and gear for sports, outdoor adventures, and everyday style. The company is 100% employee-owned and operates 30+ stores nationwide. In September 2026 scheels.com drew an estimated 13.9M visits, up 4% on the month before. It ranks #4 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 602 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
SCHEELS is a sporting goods retailer that sells clothing, footwear, and gear for sports, outdoor adventures, and everyday style. The company is 100% employee-owned and operates 30+ stores nationwide.
01 · Traffic
How much traffic Scheels gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Scheels drew an estimated 13.9M visits in September 2026, up 4% on the month before and up 22% over three months.
- Worldwide#1,584of 4.5M sites · Top 1%
- In United States#593of 1.2M sites · Top 1%
- Clothing, worldwide#98of 459,295 brands · Top 1%
- Clothing, United States#4of 97,158 brands · Top 1%
13.9M
estimated visits in September
1 mo ▲ +4.3%4 mo ▲ +22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Scheels.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Scheels holds 2.0 out of 5 on Trustpilot over 602 reviews, 62 of them in the last twelve months: 62% of customers give five stars and 30% one star. That volume places Scheels in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Hunting and Fishing Store Shoe Store Sporting Goods Store Clothing Store Camping Store Bicycle Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Scheels sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Scheels's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Scheels in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Scheels is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Scheels runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
SCHEELS | UGGScheels14 Oct 2026video
SCHEELS | HEY DUDEScheels14 Oct 2026image
SCHEELS | LEGOScheels14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Scheels All Sports, Inc.verified
Text ad19 Oct 2026Scheels All Sports, Inc.verified
Text ad19 Oct 2026Scheels All Sports, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Scheels.
The creators who tag @scheelssports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @scheelssports on Instagram, led by Jason Mitchell (30.6K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJason Mitchell@jasonmitchelloutdoors · 🇺🇸 US | Fitness sport bodybuilding Creator | 30.6K | 0.5% | 15 | Tagged @scheelssports |
06 · Competitors according to Gravity
Who Scheels competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Scheels among Clothing brands in United States. The closest is dickssportinggoods.com, then academy.com, big5sportinggoods.com, sportsdirect.com, Sport Chek, cabelas.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dickssportinggoods.comdickssportinggoods.com | |||||||
| academy.comacademy.com | |||||||
| big5sportinggoods.combig5sportinggoods.com | |||||||
| sportsdirect.comsportsdirect.com | |||||||
| Sport Cheksportchek.ca | |||||||
| cabelas.comcabelas.com |
07 · Company
The company behind Scheels.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Scheels is a company based in United States, founded in 1902 according to LinkedIn, on a domain registered in October 2001. It employs about 4,503 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1902, per LinkedIn
- Domain registered
- 22 Oct 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4,503 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- scheels.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Scheels
What people ask Google about Scheels.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Scheels legit or a scam?
According to Gravity by Benchr, Scheels is a brand based in United States: its website has existed since October 2001, its Trustpilot profile is claimed by the brand, it employs 4,503 people on LinkedIn, it has 266,938 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Scheels reviews
Customers rate Scheels 2.0 out of 5 on Trustpilot over 602 reviews, 62 of them in the last twelve months: 62% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Scheels?
SCHEELS is a sporting goods retailer that sells clothing, footwear, and gear for sports, outdoor adventures, and everyday style. The company is 100% employee-owned and operates 30+ stores nationwide. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Scheels discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Scheels advertises on Facebook and Instagram and on Google, where its offers often run. Check scheels.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Scheels?
Gravity by Benchr records a company based in United States, founded in 1902 according to LinkedIn, on a domain registered in 2001, with 4,503 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Scheels doing well?
Yes. Gravity by Benchr estimates about 13,915,500 visits to scheels.com in September 2026, up 4% in a month and up 22% over three months. Scheels ranks #4 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Scheels' ad budget?
Gravity by Benchr does not publish a spend figure for Scheels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Scheels ranks #4 of 97,158 by estimated traffic. Its closest competitors on the same market are dickssportinggoods.com, academy.com, big5sportinggoods.com, sportsdirect.com, Sport Chek. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Scheels.