Brand page · United States
Dick's Sporting Goods: 52.3M visits a month, 696 active Meta ads.
Dick's Sporting Goods — Dick's Sporting Goods is a sporting goods retailer that sells gear for various sports and activities. In September 2026 dickssportinggoods.com drew an estimated 52.3M visits, down 19% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Dick's Sporting Goods is a sporting goods retailer that sells gear for various sports and activities.
01 · Traffic
How much traffic Dick's Sporting Goods gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dick's Sporting Goods drew an estimated 52.3M visits in September 2026, down 19% on the month before and down 14% over three months.
- Worldwide#317of 4.5M sites · Top 1%
- In United States#156of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
52.3M
estimated visits in September
1 mo ▼ −19.4%4 mo ▼ −14.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dick's Sporting Goods.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dick's Sporting Goods holds 1.8 out of 5 on Trustpilot over 826 reviews, 150 of them in the last twelve months: 13% of customers give five stars and 77% one star. That volume places Dick's Sporting Goods in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dick's Sporting Goods sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dick's Sporting Goods's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Dick's Sporting Goods in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Dick's Sporting Goods is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dick's Sporting Goods runs Meta ads on Facebook, Instagram, Threads.
Columbia Boys' Steens Mountain Fleece Jacket, Medium, BlackDICK'S Sporting Goods13 Oct 2026image
Keep Warm. Keep Golfing.DICK'S Sporting Goods12 Oct 2026image
Columbia Boys' Steens Mountain Fleece Jacket, Small, BlackDICK'S Sporting Goods12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Dick's Sporting Goods.
The creators who tag @dickssportinggoods on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dickssportinggoods on Instagram, led by Prep Baseball ⚾️ (206K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPrep Baseball ⚾️@prepbaseball · 🇺🇸 US | Pro sports athletes Creator | 206K | 0.7% | 14 | Tagged @dickssportinggoods |
06 · Competitors according to Gravity
Who Dick's Sporting Goods competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dick's Sporting Goods. The closest is scheels.com, then academy.com, big5sportinggoods.com, intersport.fr, Sport Chek, sportsdirect.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| scheels.comscheels.com | |||||||
| academy.comacademy.com | |||||||
| big5sportinggoods.combig5sportinggoods.com | |||||||
| intersport.frintersport.fr | |||||||
| Sport Cheksportchek.ca | |||||||
| sportsdirect.comsportsdirect.com |
07 · Company
The company behind Dick's Sporting Goods.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dick's Sporting Goods is a company based in United States, on a domain registered in January 1999. It is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 4 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Ipo · last deal: post ipo debt
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dickssportinggoods.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dick's Sporting Goods
What people ask Google about Dick's Sporting Goods.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dick's Sporting Goods legit?
According to Gravity by Benchr, Dick's Sporting Goods is a brand based in United States: its website has existed since January 1999, it has 983,489 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Dick's Sporting Goods?
Customers rate Dick's Sporting Goods 1.8 out of 5 on Trustpilot over 826 reviews, 150 of them in the last twelve months: 13% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dick's Sporting Goods?
Dick's Sporting Goods is a sporting goods retailer that sells gear for various sports and activities. Source: Gravity by Benchr product classification.
Does Dick's Sporting Goods have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dick's Sporting Goods advertises on Facebook and Instagram, where its offers often run. Check dickssportinggoods.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Dick's Sporting Goods?
Gravity by Benchr records a company based in United States, whose domain was registered in 1999, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Dick's Sporting Goods doing well?
Not at the moment. Gravity by Benchr estimates about 52,324,500 visits to dickssportinggoods.com in September 2026, down 19% in a month and down 14% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Dick's Sporting Goods' ad budget?
Gravity by Benchr does not publish a spend figure for Dick's Sporting Goods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dick's Sporting Goods.