Brand page · Toys · United Kingdom

Bigjigs Toys Top 5% worldwide Top 5% in United Kingdom Top 5% in Toys Top 5% in Toys in United Kingdom
bigjigstoys.co.uk·🇬🇧 Folkestone, United Kingdom· Shopify·Since 2003

Bigjigs Toys: 142K visits a month, 34 active Meta ads, Gravity score 583.

Bigjigs Toys — Bigjigs Toys is a family business that sells traditional wooden toys and gifts for children, including wooden train sets, jigsaw puzzles, board games, and educational toys. In September 2026 bigjigstoys.co.uk drew an estimated 142K visits, up 12% on the month before. It ranks #34 of 2,441 Toys brands in United Kingdom.

bigjigstoys.co.uk@bigjigstoys 33.1KYouTube 2KFacebookLinkedIn 8.6KTrustpilot 2.9Meta Ad Library 34

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
142K
+12% vs. August 2026
Instagram followers
33.1K
1,719 posts · @bigjigstoys
Trustpilot
2.9
4 reviews · 2 in 12 months
Meta ads
34
active · on Google since 2021
Products
89%
in stock · 210 collections
Rank in United Kingdom
#34
of 2,441 in Toys
LinkedIn
8.6K
followers · 42 employees
Earned media value
€464.2
per month, Instagram

Gravity score

583/ 1000 · 10 of 10 indicators rated
Brand Power590
Momentum472
Performance689

Percentiles within 47 peers: Toys brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Bigjigs Toys is a family business that sells traditional wooden toys and gifts for children, including wooden train sets, jigsaw puzzles, board games, and educational toys.

01 · Traffic

How much traffic Bigjigs Toys gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Bigjigs Toys drew an estimated 142K visits in September 2026, up 12% on the month before and down 5% over three months.

  • Worldwide#69,733of 4.5M sites · Top 5%
  • In United Kingdom#3,559of 192K sites · Top 5%
  • Toys, worldwide#611of 50,509 brands · Top 5%
  • Toys, United Kingdom#34of 2,441 brands · Top 5%
Monthly visitssource Sept 2026

142K

estimated visits in September

1 mo ▲ +12.0%4 mo ▼ −5.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Bigjigs Toys.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Bigjigs Toys holds 2.9 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
2.9TrustScore · 4 reviews · 2 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Toy Store Children's Toys Store Toy Manufacturer Toy and Game Manufacturer Children's Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Bigjigs Toys sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Bigjigs Toys sells on Shopify, 89% of its catalogue in stock. The best seller is NeeDoh Nice Cube Super Solid Squish Stress Relieving Fidget Toy, at £6.99, followed by NeeDoh Gumdrop Super Solid Squish Sweet Themed Hard Squeeze Fidget Toy and NeeDoh Sploot Splat Super Solid Squish Stretchy Sensory Fidget Toy.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Dolls, Playsets & Toy Figures32%
Educational Toys12%
Jigsaw Puzzles11%
Play Vehicles10%

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys68%
Puzzles11%
Hobbies & Creative Arts9%
Baby Toys & Activity Equipment4%
Games2%

The dominant category places Bigjigs Toys in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
27% of the catalogue
In stock
89%
Upper price quartile
US$23.81
Currency
GBP

05 · Influencers

Who talks about Bigjigs Toys.

The creators who tag @bigjigstoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @bigjigstoys on Instagram, led by Clara Felstead (63.6K followers, 0.3% engagement).

Influencersaccounts tagging @bigjigstoys · Instagram
AccountProfileFollowersEngagementTagsRelationship
CClara Felstead@dustandbricks · 🇬🇧 GBDecoration garden diy Creator63.6K0.3%1Tagged @bigjigstoys
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Bigjigs Toys competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Bigjigs Toys among Toys brands in United Kingdom. The closest is Oskar's Wooden Ark, then Bella Luna Toys, Jaques of London, Honeybee Toys, bloon toys, Montessori Generation.

CompetitorsToys · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Oskar's Wooden Arkoskarswoodenark.com.au
Bella Luna Toysbellalunatoys.com
Jaques of Londonjaqueslondon.co.uk
Honeybee Toyshoneybeetoys.com.au
bloon toysbloontoys.com
Montessori Generationmontessorigeneration.com
Competitors Gravity finds for Bigjigs Toys. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Bigjigs Toys with Oskar's Wooden Ark

07 · Company

The company behind Bigjigs Toys.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Bigjigs Toys is a company based in Folkestone, United Kingdom, founded in 1984 according to LinkedIn, on a domain registered in December 2003. It employs about 42 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Folkestone
Founded
1984, per LinkedIn
Domain registered
4 Dec 2003
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
42 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
bigjigstoys.co.uk · Shopify · GBP
Catalogue
210 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Bigjigs Toys

What people ask Google about Bigjigs Toys.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Bigjigs Toys legit or a scam?

According to Gravity by Benchr, Bigjigs Toys is a brand based in Folkestone, United Kingdom: its website has existed since December 2003, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 33,112 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Bigjigs Toys known for?

Bigjigs Toys is a family business that sells traditional wooden toys and gifts for children, including wooden train sets, jigsaw puzzles, board games, and educational toys. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Bigjigs Toys expensive?

Bigjigs Toys' best seller, NeeDoh Nice Cube Super Solid Squish Stress Relieving Fidget Toy, sells £6.99 on bigjigstoys.co.uk. 89% of the catalogue is in stock. Gravity does not track prices daily: check bigjigstoys.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Bigjigs Toys discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Bigjigs Toys advertises on Facebook and Instagram and on Google, where its offers often run. Check bigjigstoys.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Bigjigs Toys?

Bigjigs Toys sells on its own website, bigjigstoys.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Bigjigs Toys?

Gravity by Benchr records a company based in Folkestone, United Kingdom, founded in 1984 according to LinkedIn, on a domain registered in 2003, with 42 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Bigjigs Toys growing?

Not at the moment. Gravity by Benchr estimates about 142,300 visits to bigjigstoys.co.uk in September 2026, up 12% in a month and down 5% over three months. Bigjigs Toys ranks #34 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Bigjigs Toys use?

Gravity by Benchr identifies bigjigstoys.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Bigjigs Toys spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Bigjigs Toys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in United Kingdom?

Among Toys brands in United Kingdom in the Gravity by Benchr index, Bigjigs Toys ranks #34 of 2,441 by estimated traffic. Its closest competitors on the same market are Oskar's Wooden Ark, Bella Luna Toys, Jaques of London, Honeybee Toys, bloon toys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Bigjigs Toys.