Brand page · Toys · United Kingdom
Jaques of London: 196k visits a month, 153 active Meta ads, Gravity score 666.
Jaques of London — Our 8th Generation Toys & Games Makers Have Been Delivering Family Fun Since 1795. Browse Our Collection of Wooden Toys & Family Games to Find the Perfect Gift!. In September 2026 jaqueslondon.co.uk drew an estimated 196k visits, up 20% on the month before. It ranks #19 of 2,441 Toys brands in United Kingdom and holds a 4.4 Trustpilot rating over 23,167 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Toys brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Our 8th Generation Toys & Games Makers Have Been Delivering Family Fun Since 1795. Browse Our Collection of Wooden Toys & Family Games to Find the Perfect Gift!
01 · Traffic
How much traffic Jaques of London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jaques of London drew an estimated 196k visits in September 2026, up 20% on the month before and up 37% over three months.
- Worldwide#53,391of 4.5m sites · Top 5%
- In United Kingdom#2,715of 192k sites · Top 5%
- Toys, worldwide#418of 50,509 brands · Top 1%
- Toys, United Kingdom#19of 2,441 brands · Top 1%
196k
estimated visits in September
1 mo ▲ +19.7%4 mo ▲ +36.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jaques of London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jaques of London holds 4.4 out of 5 on Trustpilot over 23,167 reviews, 190 of them in the last twelve months: 86% of customers give five stars and 6% one star. That volume places Jaques of London in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Jaques of London scores 4.9 over 26 reviews.
Toy and Game Manufacturer Children's Toys Store Gift Shop Toy Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jaques of London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jaques of London sells on Shopify, 88% of its catalogue in stock. The best seller is Shape Sorter - Learning Game, at £22.99, followed by Folding Chess Board - Luxury 15 Inch Chess Set and Kids' Spelling Game - Wooden Letters & Word Cards.
#1Shape Sorter - Learning GameJaques of London£22.99In stock
#2Folding Chess Board - Luxury 15 Inch Chess SetJaques of London£56.99In stock
#3Kids' Spelling Game - Wooden Letters & Word CardsJaques of London£16.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jaques of London in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 79% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$55.58
- Currency
- GBP
04 · Ads
What Jaques of London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jaques of London runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
Paint Your Own Mugs | Craft Kit Ages Three PlusJaques London7 Oct 2026image
Kids Kite | Garden ToyJaques London7 Oct 2026image
Grey Dream Catcher | DIY For KidsJaques London7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026John Jaques and Son Limitedverified
Text ad20 Oct 2026John Jaques and Son Limitedverified
Image ad20 Oct 2026John Jaques and Son Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jaques of London.
The creators who tag @jaquesoflondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jaquesoflondon on Instagram, led by Teddy_B (11.8k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTeddy_B@teddy_birkby · 🇬🇧 GB | Cinema series pop culture Creator | 11.8k | 2.8% | 2 | Tagged @jaquesoflondon |
06 · Competitors according to Gravity
Who Jaques of London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jaques of London among Toys brands in United Kingdom. The closest is Jumbo Group, then haba-play.com, Bigjigs Toys, BCD Jeux, Schmidt Spiele, okosjatek.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Jumbo Groupjumboplay.com | |||||||
| haba-play.comhaba-play.com | |||||||
| Bigjigs Toysbigjigstoys.co.uk | |||||||
| BCD Jeuxbcd-jeux.fr | |||||||
| Schmidt Spieleschmidtspiele.de | |||||||
| okosjatek.huokosjatek.hu |
07 · Company
The company behind Jaques of London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jaques of London is a company based in Edenbridge, United Kingdom, founded in 1795 according to LinkedIn, on a domain registered in March 2002. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Edenbridge
- Founded
- 1795, per LinkedIn
- Domain registered
- 8 Mar 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jaqueslondon.co.uk · Shopify · GBP
- Catalogue
- 187 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jaques of London
What people ask Google about Jaques of London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jaques of London a legit company?
According to Gravity by Benchr, Jaques of London is a brand based in Edenbridge, United Kingdom: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 58,422 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Jaques of London?
Customers rate Jaques of London 4.4 out of 5 on Trustpilot over 23,167 reviews, 190 of them in the last twelve months: 86% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Jaques of London scores 4.9 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Jaques of London?
Our 8th Generation Toys & Games Makers Have Been Delivering Family Fun Since 1795. Browse Our Collection of Wooden Toys & Family Games to Find the Perfect Gift! Gravity by Benchr classifies it under Toys, with Outdoor Games making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Jaques of London prices: how much is it?
Jaques of London's best seller, Shape Sorter - Learning Game, sells £22.99 on jaqueslondon.co.uk. 88% of the catalogue is in stock. Gravity does not track prices daily: check jaqueslondon.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Jaques of London have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jaques of London advertises on Facebook and Instagram and on Google, where its offers often run. Check jaqueslondon.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Jaques of London?
Jaques of London sells on its own website, jaqueslondon.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Jaques of London?
Gravity by Benchr records a company based in Edenbridge, United Kingdom, founded in 1795 according to LinkedIn, on a domain registered in 2002, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jaques of London doing well?
Yes. Gravity by Benchr estimates about 195,800 visits to jaqueslondon.co.uk in September 2026, up 20% in a month and up 37% over three months. Jaques of London ranks #19 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jaques of London use?
Gravity by Benchr identifies jaqueslondon.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Jaques of London spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Jaques of London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Jaques of London ranks #19 of 2,441 by estimated traffic. Its closest competitors on the same market are Jumbo Group, haba-play.com, Bigjigs Toys, BCD Jeux and Schmidt Spiele. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jaques of London.