Brand page · Diapering · France
BIOLANE traffic, ads & competitors 74.2k visits a month, 67 active Meta ads.
BIOLANE — BIOLANE is a French brand specializing in baby hygiene and care products with 50 years of expertise. They offer a complete range of natural and safe products for baby's sensitive skin, including diapers, pacifiers, and care items. In September 2026 biolane.fr drew an estimated 74.2k visits, down 4% on the month before. It ranks #3 of 33 Diapering brands in France and holds a 4.1 Trustpilot rating over 81 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
BIOLANE is a French brand specializing in baby hygiene and care products with 50 years of expertise. They offer a complete range of natural and safe products for baby's sensitive skin, including diapers, pacifiers, and care items.
01 · Traffic
BIOLANE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BIOLANE drew an estimated 74.2k visits in September 2026, down 4% on the month before and down 32% over three months.
- Worldwide#121,164of 4.5m sites · Top 5%
- In France#4,468of 166k sites · Top 5%
- Diapering, worldwide#34of 1,546 brands · Top 5%
- Diapering, France#3of 33 brands · Top 10%
74.2k
estimated visits in September
1 mo ▼ −3.8%4 mo ▼ −31.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BIOLANE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BIOLANE holds 4.1 out of 5 on Trustpilot over 81 reviews, 79 of them in the last twelve months: 72% of customers give five stars and 20% one star. That volume places BIOLANE in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, BIOLANE scores 4.4 over 2,725 reviews.
Cosmetic Products Manufacturer Cosmetics Store Health and Beauty Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BIOLANE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BIOLANE sells on Shopify, 88% of its catalogue in stock. The best seller is Abonnement couches, at €59.90, followed by Cotons douceur 100% BIO and Couches - Taille 1 à 6.
#1Abonnement couchesBIOLANE€59.90In stock
#2Cotons douceur 100% BIOBIOLANE€3.40–€4.90In stock
#3Couches - Taille 1 à 6BIOLANE€8.30–€20.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BIOLANE in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 32% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$23.41
- Currency
- EUR
04 · Ads
BIOLANE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BIOLANE runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Coffret Maternité BiolaneBiolane7 Oct 2026video
Découvrir l'abonnement couche BiolaneBiolane7 Oct 2026video
Découvrir l'abonnement couche BiolaneBiolane7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BIOPHA SASverified
Text ad21 Oct 2026BIOPHA SASverified
Text ad21 Oct 2026BIOPHA SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BIOLANE influencers
The creators who tag @biolane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @biolane on Instagram, led by Sofia Lefebvre🦋 (46.1k followers, 8.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSofia Lefebvre🦋@sofiaghzl · 🇫🇷 FR | Fashion style luxury Creator | 46.1k | 8.6% | 2 | Tagged @biolane |
06 · Competitors according to Gravity
BIOLANE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BIOLANE among Diapering brands in France. The closest is BZU BZU Taiwan, then honest.com, Aiwibi Chile, Le bébé français bio, MUSTELA, Mustela.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BZU BZU Taiwanbzubzu.tw | |||||||
| honest.comhonest.com | |||||||
| Aiwibi Chileaiwibi.cl | |||||||
| Le bébé français biolebebefrancais.fr | |||||||
| MUSTELAmustela.fr | |||||||
| Mustelamustela.com.au |
07 · Company
Who is behind BIOLANE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BIOLANE is a company based in Paris, France, founded in 1972 according to LinkedIn, on a domain registered in February 2002. It employs about 18 people.
- Entity country
- 🇫🇷 France · Paris
- Founded
- 1972, per LinkedIn
- Domain registered
- 19 Feb 2002
- Status
- Operating
- Employees
- 18 on LinkedIn · 51-200
- Own store
- biolane.fr · Shopify · EUR
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BIOLANE
What people ask Google about BIOLANE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BIOLANE legit?
According to Gravity by Benchr, BIOLANE is a brand based in Paris, France: its website has existed since February 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 76,297 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BIOLANE reviews: is it worth it?
Customers rate BIOLANE 4.1 out of 5 on Trustpilot over 81 reviews, 79 of them in the last twelve months: 72% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, BIOLANE scores 4.4 over 2,725 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BIOLANE?
BIOLANE is a French brand specializing in baby hygiene and care products with 50 years of expertise. They offer a complete range of natural and safe products for baby's sensitive skin, including diapers, pacifiers, and care items. Gravity by Benchr classifies it under Diapering, with Baby Wipes making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does BIOLANE cost?
BIOLANE's best seller, Abonnement couches, sells €59.90 on biolane.fr. 88% of the catalogue is in stock. Gravity does not track prices daily: check biolane.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
BIOLANE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BIOLANE advertises on Facebook and Instagram and on Google, where its offers often run. Check biolane.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BIOLANE?
BIOLANE sells on its own website, biolane.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind BIOLANE?
Gravity by Benchr records a company based in Paris, France, founded in 1972 according to LinkedIn, on a domain registered in 2002, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BIOLANE doing well?
Not at the moment. Gravity by Benchr estimates about 74,200 visits to biolane.fr in September 2026, down 4% in a month and down 32% over three months. BIOLANE ranks #3 of 33 Diapering brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BIOLANE use?
Gravity by Benchr identifies biolane.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does BIOLANE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BIOLANE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Diapering brands in France?
Among Diapering brands in France in the Gravity by Benchr index, BIOLANE ranks #3 of 33 by estimated traffic. Its closest competitors on the same market are BZU BZU Taiwan, honest.com, Aiwibi Chile, Le bébé français bio and MUSTELA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BIOLANE.