Brand page · Kitchen & Dining · Netherlands
BK NL traffic, ads & competitors 86.6k visits a month, 36 active Meta ads, Gravity score 690.
BK NL — BK NL is a Dutch kitchenware brand that sells cookware and kitchen equipment, including pans, cookware sets, and kitchen appliances. The brand combines quality, ease of use, design, and innovation in its products. In September 2026 bk.nl drew an estimated 86.6k visits, up 5% on the month before. It ranks #39 of 1,494 Kitchen & Dining brands in the Netherlands and holds a 4.6 Trustpilot rating over 5,731 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 85 peers: Kitchen & Dining brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BK NL is a Dutch kitchenware brand that sells cookware and kitchen equipment, including pans, cookware sets, and kitchen appliances. The brand combines quality, ease of use, design, and innovation in its products.
01 · Traffic
BK NL website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BK NL drew an estimated 86.6k visits in September 2026, up 5% on the month before and up 51% over three months.
- Worldwide#106,047of 4.5m sites · Top 5%
- In Netherlands#1,429of 78.6k sites · Top 5%
- Kitchen & Dining, worldwide#2,562of 145,612 brands · Top 5%
- Kitchen & Dining, Netherlands#39of 1,494 brands · Top 5%
86.6k
estimated visits in September
1 mo ▲ +4.6%4 mo ▲ +51.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BK NL reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BK NL holds 4.6 out of 5 on Trustpilot over 5,731 reviews, 1,730 of them in the last twelve months: 72% of customers give five stars and 10% one star. That volume places BK NL in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, BK NL scores 4.3 over 10 reviews.
Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BK NL best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BK NL sells on Shopify, 97% of its catalogue in stock. The best seller is Vivid koekenpan 26cm, at €54.90, followed by Magma hapjespan 28 cm and Panbeschermer 2 stuks (27 cm en 34 cm).
#1Vivid koekenpan 26cmBK NL€54.90In stock
#2Magma hapjespan 28 cmBK NL€49.90In stock
#3Panbeschermer 2 stuks (27 cm en 34 cm)BK NL€9.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BK NL in its comparison group.
- Average rating
- 4.56 / 5
- Rated products
- 88% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$190.18
- Currency
- EUR
04 · Ads
BK NL ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BK NL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
default_collection_headlineBK15 Oct 2026image
Kwaliteit die tientallen jaren meegaatBK13 Oct 2026video
Haal een 5-sterrenchef in huisBK13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Cookware Company BVverified
Text ad20 Oct 2026The Cookware Company BVverified
Text ad20 Oct 2026The Cookware Company BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BK NL influencers
The creators who tag @bk_cookware on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bk_cookware on Instagram, led by Moon’s Kitchen Food/Travel (10.2k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMoon’s Kitchen Food/Travel@moons.kitchenn · 🇳🇱 NL | Food cooking nutrition Creator | 10.2k | 0.4% | 4 | Tagged @bk_cookware |
06 · Competitors according to Gravity
BK NL competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BK NL among Kitchen & Dining brands in the Netherlands. The closest is Cook & Pan, then GreenPan, GreenPan, GreenPan FR, Sysas, Greenpan DE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cook & Pancookandpan.com | |||||||
| GreenPangreenpan.nl | |||||||
| GreenPangreenpan.be | |||||||
| GreenPan FRgreenpan.fr | |||||||
| Sysassysas.nl | |||||||
| Greenpan DEgreenpan.de |
07 · Company
Who is behind BK NL?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BK NL is a company based in Wateringen, Netherlands, founded in 2002 according to LinkedIn, on a domain registered in March 1997. It employs about 88 people.
- Entity country
- 🇳🇱 Netherlands · Wateringen
- Founded
- 2002, per LinkedIn
- Domain registered
- 5 Mar 1997
- Status
- Operating
- Employees
- 88 on LinkedIn
- Own store
- bk.nl · Shopify · EUR
- Catalogue
- 167 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BK NL
What people ask Google about BK NL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BK NL a legit company?
According to Gravity by Benchr, BK NL is a brand based in Wateringen, Netherlands: its website has existed since March 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 88 people on LinkedIn, it has 19,693 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BK NL reviews
Customers rate BK NL 4.6 out of 5 on Trustpilot over 5,731 reviews, 1,730 of them in the last twelve months: 72% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, BK NL scores 4.3 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BK NL known for?
BK NL is a Dutch kitchenware brand that sells cookware and kitchen equipment, including pans, cookware sets, and kitchen appliances. The brand combines quality, ease of use, design, and innovation in its products. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BK NL prices: how much is it?
BK NL's best seller, Vivid koekenpan 26cm, sells €54.90 on bk.nl. 97% of the catalogue is in stock. Gravity does not track prices daily: check bk.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BK NL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BK NL advertises on Facebook and Instagram and on Google, where its offers often run. Check bk.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BK NL?
BK NL sells on its own website, bk.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BK NL?
Gravity by Benchr records a company based in Wateringen, Netherlands, founded in 2002 according to LinkedIn, on a domain registered in 1997, with 88 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BK NL growing?
Yes. Gravity by Benchr estimates about 86,600 visits to bk.nl in September 2026, up 5% in a month and up 51% over three months. BK NL ranks #39 of 1,494 Kitchen & Dining brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BK NL use?
Gravity by Benchr identifies bk.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BK NL's ad budget?
Gravity by Benchr does not publish a spend figure for BK NL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the Netherlands?
Among Kitchen & Dining brands in the Netherlands in the Gravity by Benchr index, BK NL ranks #39 of 1,494 by estimated traffic. Its closest competitors on the same market are Cook & Pan, GreenPan, GreenPan, GreenPan FR and Sysas. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BK NL.