Brand page · Kitchen & Dining · Netherlands
GreenPan traffic, ads & competitors 33.4k visits a month, 203 active Meta ads, Gravity score 565.
GreenPan — GreenPan BE is a brand that sells healthy PFAS-free ceramic cookware including pots, pans, and kitchen appliances. In September 2026 greenpan.be drew an estimated 33.4k visits, up 70% on the month before. It ranks #17 of 439 Kitchen & Dining brands in the Netherlands and holds a 4.2 Trustpilot rating over 2,731 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 85 peers: Kitchen & Dining brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GreenPan BE is a brand that sells healthy PFAS-free ceramic cookware including pots, pans, and kitchen appliances.
01 · Traffic
GreenPan website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GreenPan drew an estimated 33.4k visits in September 2026, up 70% on the month before and down 6% over three months.
- Worldwide#240,051of 4.5m sites · Top 10%
- In Belgium#1,313of 36.5k sites · Top 5%
- Kitchen & Dining, worldwide#6,493of 145,612 brands · Top 5%
- Kitchen & Dining, Belgium#17of 439 brands · Top 5%
33.4k
estimated visits in September
1 mo ▲ +70.1%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
GreenPan reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GreenPan holds 4.2 out of 5 on Trustpilot over 2,731 reviews, 806 of them in the last twelve months: 65% of customers give five stars and 18% one star. That volume places GreenPan in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, GreenPan scores 4.7 over 14 reviews.
Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
GreenPan best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GreenPan sells on Shopify, 88% of its catalogue in stock. The best seller is Barcelona Braadpan 20cm, at €84.90, followed by Memphis Braadpan and Wafelijzer met 2 wafelplaten roestvrij staal.
#1Barcelona Braadpan 20cmGreenPan€84.90In stock
#2Memphis BraadpanGreenPan€32.90–€59.90In stock
#3Wafelijzer met 2 wafelplaten roestvrij staalGreenPan€249.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GreenPan in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 96% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$181.90
- Currency
- EUR
04 · Ads
GreenPan ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GreenPan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Cravings? Consider Them SatisfiedGreenPan8 Oct 2026video
Cravings? Consider Them SatisfiedGreenPan8 Oct 2026video
Hybrid Cooking Changes EverythingGreenPan8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Cookware Company BVverified
Text ad20 Oct 2026Ronin Global LLCverified
Text ad20 Oct 2026The Cookware Company BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
GreenPan influencers
The creators who tag @theoriginalgreenpan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theoriginalgreenpan on Instagram, led by Lara Salamone (80.2k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLara Salamone@larasalamone · 🇺🇸 US | Food cooking nutrition Creator | 80.2k | 0.5% | 5 | Tagged @theoriginalgreenpan |
06 · Competitors according to Gravity
GreenPan competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GreenPan among Kitchen & Dining brands in the Netherlands. The closest is GreenPan FR, then GreenPan, BK NL, Cook & Pan, Greenpan DE, Sysas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GreenPan FRgreenpan.fr | |||||||
| GreenPangreenpan.nl | |||||||
| BK NLbk.nl | |||||||
| Cook & Pancookandpan.com | |||||||
| Greenpan DEgreenpan.de | |||||||
| Sysassysas.nl |
07 · Company
Who is behind GreenPan?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GreenPan is a company based in Wateringen, Netherlands, founded in 2007 according to LinkedIn. It employs about 3 people.
- Entity country
- 🇳🇱 Netherlands · Wateringen
- Founded
- 2007, per LinkedIn
- Employees
- 3 on LinkedIn
- Own store
- greenpan.be · Shopify · EUR
- Catalogue
- 120 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GreenPan
What people ask Google about GreenPan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GreenPan legit?
According to Gravity by Benchr, GreenPan is a brand based in Wateringen, Netherlands: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 225,975 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GreenPan reviews: is it worth it?
Customers rate GreenPan 4.2 out of 5 on Trustpilot over 2,731 reviews, 806 of them in the last twelve months: 65% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, GreenPan scores 4.7 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GreenPan?
GreenPan BE is a brand that sells healthy PFAS-free ceramic cookware including pots, pans, and kitchen appliances. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GreenPan cost?
GreenPan's best seller, Barcelona Braadpan 20cm, sells €84.90 on greenpan.be. 88% of the catalogue is in stock. Gravity does not track prices daily: check greenpan.be before buying. Source: Gravity by Benchr catalogue reading, October 2026.
GreenPan promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: GreenPan advertises on Facebook and Instagram and on Google, where its offers often run. Check greenpan.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy GreenPan?
GreenPan sells on its own website, greenpan.be, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns GreenPan?
Gravity by Benchr records a company based in Wateringen, Netherlands, founded in 2007 according to LinkedIn, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GreenPan growing?
Not at the moment. Gravity by Benchr estimates about 33,400 visits to greenpan.be in September 2026, up 70% in a month and down 6% over three months. GreenPan ranks #17 of 439 Kitchen & Dining brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GreenPan use?
Gravity by Benchr identifies greenpan.be as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GreenPan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GreenPan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the Netherlands?
Among Kitchen & Dining brands in the Netherlands in the Gravity by Benchr index, GreenPan ranks #17 of 439 by estimated traffic. Its closest competitors on the same market are GreenPan FR, GreenPan, BK NL, Cook & Pan and Greenpan DE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GreenPan.