Brand page · Personal Care · United States
BK Beauty traffic, ads & competitors 120k visits a month, 202 active Meta ads, Gravity score 675.
BK Beauty — BK Beauty is a creator-led beauty brand that sells 100% cruelty-free, vegan makeup brushes and beauty tools founded by professional makeup artist and YouTube creator Lisa J. In September 2026 bkbeauty.com drew an estimated 120k visits, down 29% on the month before. It ranks #666 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BK Beauty is a creator-led beauty brand that sells 100% cruelty-free, vegan makeup brushes and beauty tools founded by professional makeup artist and YouTube creator Lisa J.
01 · Traffic
BK Beauty website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BK Beauty drew an estimated 120k visits in September 2026, down 29% on the month before and down 1% over three months.
- Worldwide#80,695of 4.5m sites · Top 5%
- In United States#26,547of 1.2m sites · Top 5%
- Personal Care, worldwide#3,911of 215,119 brands · Top 5%
- Personal Care, United States#666of 33,626 brands · Top 5%
120k
estimated visits in September
1 mo ▼ −28.9%4 mo ▼ −0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BK Beauty reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BK Beauty holds 2.9 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 40% of customers give five stars and 40% one star.
Beauty Supply Store Cosmetics Industry Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BK Beauty best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BK Beauty sells on Shopify, 99% of its catalogue in stock. The best seller is Angie Hot & Flashy A506 Concealer, at US$24.00, followed by 101 Contoured Foundation and 109 Mini Contoured Foundation.
#1Angie Hot & Flashy A506 ConcealerBK BeautyUS$24.00In stock
#2101 Contoured FoundationBK BeautyUS$34.00In stock
#3109 Mini Contoured FoundationBK BeautyUS$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BK Beauty in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 99% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$48.75
- Currency
- USD
04 · Ads
BK Beauty ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BK Beauty runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
don't be intimidated by miss Cherry! 🍒 she blends out to the prettiest natural flush, but can easily be built up when you want a little moBK Beauty6 Oct 2026video
multitasking mini diffusing brush 🤝 N20sBK Beauty6 Oct 2026video
The brush I Use For Powder Blush 112 Angled Blush Brush From @thebkbeauty #ad #bkbeautypartnerBK Beauty6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Paul Jaureguiverified
Text ad20 Oct 2026Paul Jaureguiverified
Text ad20 Oct 2026Paul Jaureguiverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BK Beauty influencers
The creators who tag @thebkbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thebkbeauty on Instagram, led by Flavia Alcantara | Brazilian Makeup Artist CT-NYC-BOSTON 🇧🇷🇺🇸 (11.1k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFlavia Alcantara | Brazilian Makeup Artist CT-NYC-BOSTON 🇧🇷🇺🇸@flaviaalcantara · 🇧🇷 BR | Beauty cosmetics skincare Creator | 11.1k | 0.6% | 5 | Tagged @thebkbeauty |
06 · Competitors according to Gravity
BK Beauty competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BK Beauty among Personal Care brands in the United States. The closest is Sigma Beauty, then Patrick Ta Beauty, Anastasia Beverly Hills, Seint Beauty, Lisa Eldridge, maccosmetics.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sigma Beautysigmabeauty.com | |||||||
| Patrick Ta Beautypatrickta.com | |||||||
| Anastasia Beverly Hillsanastasiabeverlyhills.com | |||||||
| Seint Beautyseintofficial.com | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| maccosmetics.frmaccosmetics.fr |
07 · Company
Who is behind BK Beauty?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BK Beauty is a company based in Austin, United States, founded in 2019 according to LinkedIn, on a domain registered in May 2013. It employs about 22 people.
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2019, per LinkedIn
- Domain registered
- 17 May 2013
- Status
- Operating
- Employees
- 22 on LinkedIn
- Own store
- bkbeauty.com · Shopify · USD
- Catalogue
- 20 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BK Beauty
What people ask Google about BK Beauty.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BK Beauty legit?
According to Gravity by Benchr, BK Beauty is a brand based in Austin, United States: its website has existed since May 2013, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 150,271 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is BK Beauty known for?
BK Beauty is a creator-led beauty brand that sells 100% cruelty-free, vegan makeup brushes and beauty tools founded by professional makeup artist and YouTube creator Lisa J. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
BK Beauty prices: how much is it?
BK Beauty's best seller, Angie Hot & Flashy A506 Concealer, sells US$24.00 on bkbeauty.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check bkbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a BK Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BK Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check bkbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BK Beauty?
BK Beauty sells on its own website, bkbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind BK Beauty?
Gravity by Benchr records a company based in Austin, United States, founded in 2019 according to LinkedIn, on a domain registered in 2013, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BK Beauty growing?
Not at the moment. Gravity by Benchr estimates about 119,600 visits to bkbeauty.com in September 2026, down 29% in a month and down 1% over three months. BK Beauty ranks #666 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BK Beauty use?
Gravity by Benchr identifies bkbeauty.com as a Shopify store (Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is BK Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for BK Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, BK Beauty ranks #666 of 33,626 by estimated traffic. Its closest competitors on the same market are Sigma Beauty, Patrick Ta Beauty, Anastasia Beverly Hills, Seint Beauty and Lisa Eldridge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BK Beauty.