Brand page · Personal Care · United States

Patrick Ta Beauty Top 1% worldwide Top 1% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
patrickta.com·🇺🇸 West Hollywood, United States· Shopify·Since 2013

Patrick Ta Beauty: 363K visits a month, 112 active Meta ads, Gravity score 561.

Patrick Ta Beauty — Patrick Ta Beauty is a professional makeup and cosmetics brand created by celebrity makeup artist Patrick Ta and co-founders Rima Minasyan and Avo Minasyan. In September 2026 patrickta.com drew an estimated 363K visits, up 4% on the month before. It ranks #209 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 12 reviews.

patrickta.com@patricktabeauty 1.3MYouTube 4.3KFacebookLinkedIn 37.7KTrustpilot 2.2Meta Ad Library 112

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
363K
+4% vs. August 2026
Instagram followers
1.3M
361 posts · @patricktabeauty
Trustpilot
2.2
12 reviews · 7 in 12 months
Meta ads
112
active · on Google since 2023
Products
90%
in stock · 107 collections
Rank in United States
#209
of 33,626 in Personal Care
LinkedIn
37.7K
followers · 129 employees
Earned media value
€1.6m
per month, Instagram

Gravity score

561/ 1000 · 9 of 10 indicators rated
Brand Power450
Momentum676
Performance558

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Patrick Ta Beauty is a professional makeup and cosmetics brand created by celebrity makeup artist Patrick Ta and co-founders Rima Minasyan and Avo Minasyan.

01 · Traffic

How much traffic Patrick Ta Beauty gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Patrick Ta Beauty drew an estimated 363K visits in September 2026, up 4% on the month before and up 17% over three months.

  • Worldwide#32,197of 4.5M sites · Top 1%
  • In United States#10,443of 1.2M sites · Top 1%
  • Personal Care, worldwide#1,322of 215,119 brands · Top 1%
  • Personal Care, United States#209of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

363K

estimated visits in September

1 mo ▲ +3.7%4 mo ▲ +17.1%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Patrick Ta Beauty.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Patrick Ta Beauty holds 2.2 out of 5 on Trustpilot over 12 reviews, 7 of them in the last twelve months: 17% of customers give five stars and 83% one star. On Google, Patrick Ta Beauty scores 4.1 over 13 reviews.

Trustpilotclaimed page · read 20 Oct 2026
2.2TrustScore · 12 reviews · 7 in 12 months
5 ★17%
4 ★0%
3 ★0%
2 ★0%
1 ★83%

Cosmetics Industry Beauty Product Supplier Cosmetics Store Beauty Supply Store

Google reviewsread 20 Oct 2026
4.113 reviews on the Google business profile
5 ★69%
4 ★15%
3 ★8%
2 ★0%
1 ★8%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Patrick Ta Beauty sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Patrick Ta Beauty sells on Shopify, 90% of its catalogue in stock. The best seller is Major Headlines Double-Take Crème & Powder Blush Duo, at US$40.00, followed by Major Sculpt Crème Contour & Powder Bronzer Duo and Major Moisture Smoothing Lip Balm.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics59%
Handbags3%
Hair Accessories2%
Tote Bags2%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care88%
Clothing Accessories4%
Handbags, Wallets & Cases4%
Tote Bags2%
Party & Celebration1%

The dominant category places Patrick Ta Beauty in its comparison group.

Prices and ratingsstore data
Average rating
4.73 / 5
Rated products
72% of the catalogue
In stock
90%
Upper price quartile
US$62.00
Currency
USD

05 · Influencers

Who talks about Patrick Ta Beauty.

The creators who tag @patricktabeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @patricktabeauty on Instagram, led by Kiran Zehra (10.3K followers, 0.9% engagement).

Influencersaccounts tagging @patricktabeauty · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKiran Zehra@makeupbykiranzehra_ · 🇮🇳 INBeauty cosmetics skincare Creator10.3K0.9%24Tagged @patricktabeauty
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Patrick Ta Beauty competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Patrick Ta Beauty among Personal Care brands in United States. The closest is CATKIN, then PAT McGRATH LABS, Anastasia Beverly Hills, Nars, Bobbi Brown Cosmetics, Hourglass Cosmetics.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
CATKINcatkin.com
PAT McGRATH LABSpatmcgrath.com
Anastasia Beverly Hillsanastasiabeverlyhills.com
Narsnarscosmetics.de
Bobbi Brown Cosmeticsbobbibrowncosmetics.com
Hourglass Cosmeticshourglasscosmetics.com
Competitors Gravity finds for Patrick Ta Beauty. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Patrick Ta Beauty with CATKIN

07 · Company

The company behind Patrick Ta Beauty.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Patrick Ta Beauty is a company based in West Hollywood, United States, founded in 2019 according to LinkedIn, on a domain registered in July 2013. It employs about 129 people, is listed at private_equity stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · West Hollywood
Founded
2019, per LinkedIn
Domain registered
24 Jul 2013
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
129 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Private equity · last deal: private equity
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
patrickta.com · Shopify · USD
Catalogue
107 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Patrick Ta Beauty

What people ask Google about Patrick Ta Beauty.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Patrick Ta Beauty legit?

According to Gravity by Benchr, Patrick Ta Beauty is a brand based in West Hollywood, United States: its website has existed since July 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 129 people on LinkedIn, it has 1,295,624 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Patrick Ta Beauty?

Customers rate Patrick Ta Beauty 2.2 out of 5 on Trustpilot over 12 reviews, 7 of them in the last twelve months: 17% give five stars, 83% one star. On Google, Patrick Ta Beauty scores 4.1 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Patrick Ta Beauty known for?

Patrick Ta Beauty is a professional makeup and cosmetics brand created by celebrity makeup artist Patrick Ta and co-founders Rima Minasyan and Avo Minasyan. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Patrick Ta Beauty expensive?

Patrick Ta Beauty's best seller, Major Headlines Double-Take Crème & Powder Blush Duo, sells US$40.00 on patrickta.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check patrickta.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Patrick Ta Beauty have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Patrick Ta Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check patrickta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Patrick Ta Beauty?

Patrick Ta Beauty sells on its own website, patrickta.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Patrick Ta Beauty?

Gravity by Benchr records a company based in West Hollywood, United States, founded in 2019 according to LinkedIn, on a domain registered in 2013, with 129 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Patrick Ta Beauty growing?

Yes. Gravity by Benchr estimates about 362,600 visits to patrickta.com in September 2026, up 4% in a month and up 17% over three months. Patrick Ta Beauty ranks #209 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Patrick Ta Beauty use?

Gravity by Benchr identifies patrickta.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Patrick Ta Beauty's ad budget?

Gravity by Benchr does not publish a spend figure for Patrick Ta Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Patrick Ta Beauty ranks #209 of 33,626 by estimated traffic. Its closest competitors on the same market are CATKIN, PAT McGRATH LABS, Anastasia Beverly Hills, Nars, Bobbi Brown Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Patrick Ta Beauty.