Brand page · Pet Supplies
Pedigree: 543K visits a month, 245 active Meta ads.
Pedigree — PEDIGREE is a brand that makes dog food and treats with quality ingredients to support everyday health. In September 2026 pedigree.com drew an estimated 543K visits, up 3% on the month before. It ranks #18 of 7,399 Pet Supplies brands.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
PEDIGREE is a brand that makes dog food and treats with quality ingredients to support everyday health.
01 · Traffic
How much traffic Pedigree gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pedigree drew an estimated 543K visits in September 2026, up 3% on the month before and up 14% over three months.
- Worldwide#23,294of 4.5M sites · Top 1%
- In United States#7,652of 1.2M sites · Top 1%
- Pet Supplies, worldwide#96of 52,845 brands · Top 1%
- Pet Supplies, United States#18of 7,399 brands · Top 1%
543K
estimated visits in September
1 mo ▲ +2.5%4 mo ▲ +14.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pedigree.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pedigree holds 2.5 out of 5 on Trustpilot over 8 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 63% one star.
Pet Supply Store Pet Store Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pedigree sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pedigree's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Pedigree in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pedigree is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pedigree runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2023 (image, text, video).
Yum up mealtime with 6 health essentials in every bowl. Experience the PEDIGREE Goodness Promise today.Pedigree US8 Oct 2026video
Try it freePedigree US8 Oct 2026image
Yum up mealtime with 6 health essentials in every bowl. Experience the PEDIGREE Goodness Promise today.Pedigree US8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Mars, Inc.verified
Text ad21 Oct 2026Mars, Inc.verified
Text ad21 Oct 2026Mars, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pedigree.
The creators who tag @pedigreeus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @pedigreeus on Instagram, led by Animal Planet (5.5M followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnimal Planet@animalplanet · 🇺🇸 US | Pets nature Creator | 5.5M | 0.0% | 4 | Tagged @pedigreeus |
06 · Competitors according to Gravity
Who Pedigree competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pedigree among Pet Supplies brands. The closest is Cesar, then Blue Buffalo, Lily's Kitchen, Forthglade, Purina UK, Purina ONE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cesarcesar.com | |||||||
| Blue Buffalobluebuffalo.com | |||||||
| Lily's Kitchenlilyskitchen.co.uk | |||||||
| Forthgladeforthglade.com | |||||||
| Purina UKpurina.co.uk | |||||||
| Purina ONEpurinaone.ru |
07 · Company
The company behind Pedigree.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pedigree is an e-commerce brand, on a domain registered in May 1995. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 18 May 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- pedigree.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pedigree
What people ask Google about Pedigree.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pedigree legit or a scam?
According to Gravity by Benchr, Pedigree is a brand: its website has existed since May 1995, it employs 57 people on LinkedIn, it has 31,160 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Pedigree sell?
PEDIGREE is a brand that makes dog food and treats with quality ingredients to support everyday health. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Pedigree discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pedigree advertises on Facebook and Instagram and on Google, where its offers often run. Check pedigree.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Pedigree?
Gravity by Benchr records a company, whose domain was registered in 1995, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pedigree doing well?
Yes. Gravity by Benchr estimates about 542,900 visits to pedigree.com in September 2026, up 3% in a month and up 14% over three months. Pedigree ranks #18 of 7,399 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Pedigree's ad budget?
Gravity by Benchr does not publish a spend figure for Pedigree on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Pedigree ranks #18 of 7,399 by estimated traffic. Its closest competitors on the same market are Cesar, Blue Buffalo, Lily's Kitchen, Forthglade, Purina UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pedigree.