Brand page · Personal Care · Canada

BluMaan Top 1% worldwide Top 1% in Canada Top 1% in Personal Care Top 1% in Personal Care in Canada
blumaan.com·🇨🇦 Vancouver, Canada· Shopify·Since 2014

BluMaan: 398K visits a month, 23 active Meta ads, Gravity score 631.

BluMaan — Men's hair clay, pomade, cream & styling products developed with input from 50,000+ guys. Designed for your specific hair type. 30-day guarantee. Free shipping on orders over $50. In September 2026 blumaan.com drew an estimated 398K visits, up 6% on the month before. It ranks #192 of 33,626 Personal Care brands in Canada and holds a 4.1 Trustpilot rating over 57 reviews.

blumaan.com@byblumaan 58.9KYouTube 1.6MFacebookLinkedIn 303Trustpilot 4.1Meta Ad Library 23

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
398K
+6% vs. August 2026
Instagram followers
58.9K
2,442 posts · @byblumaan
Trustpilot
4.1
57 reviews · 36 in 12 months
Meta ads
23
active · on Google since 2023
Products
95%
in stock · 23 collections
Rank in United States
#192
of 33,626 in Personal Care
LinkedIn
303
followers · 13 employees
Earned media value
€13.2k
per month, Instagram

Gravity score

631/ 1000 · 10 of 10 indicators rated
Brand Power676
Momentum549
Performance670

Percentiles within 45 peers: Personal Care brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Men's hair clay, pomade, cream & styling products developed with input from 50,000+ guys. Designed for your specific hair type. 30-day guarantee. Free shipping on orders over $50.

01 · Traffic

How much traffic BluMaan gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

BluMaan drew an estimated 398K visits in September 2026, up 6% on the month before and up 70% over three months.

  • Worldwide#29,897of 4.5M sites · Top 1%
  • In United States#9,700of 1.2M sites · Top 1%
  • Personal Care, worldwide#1,218of 215,119 brands · Top 1%
  • Personal Care, United States#192of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

398K

estimated visits in September

1 mo ▲ +6.3%4 mo ▲ +70.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about BluMaan.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

BluMaan holds 4.1 out of 5 on Trustpilot over 57 reviews, 36 of them in the last twelve months: 58% of customers give five stars and 14% one star. That volume places BluMaan in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 57 reviews · 36 in 12 months
Top 40% review volumeTop 40% rating quality
5 ★58%
4 ★5%
3 ★12%
2 ★11%
1 ★14%

Hair Product Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What BluMaan sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

BluMaan sells on Shopify, 95% of its catalogue in stock. The best seller is Wax Fiber, at US$29.00, followed by Volume Cream and Matte Cream Clay.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care95%
Gift Cards5%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Gift Cards5%

The dominant category places BluMaan in its comparison group.

Prices and ratingsstore data
Average rating
4.40 / 5
Rated products
91% of the catalogue
In stock
95%
Upper price quartile
US$70.34
Currency
USD

05 · Influencers

Who talks about BluMaan.

The creators who tag @byblumaan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @byblumaan on Instagram, led by VANCOUVER BARBER • JOSHUA LEE (118K followers, 8.5% engagement).

Influencersaccounts tagging @byblumaan · Instagram
AccountProfileFollowersEngagementTagsRelationship
VVANCOUVER BARBER • JOSHUA LEE@joshycuts · 🇨🇦 CABeauty cosmetics skincare Creator118K8.5%3Tagged @byblumaan
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who BluMaan competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for BluMaan among Personal Care brands in Canada. The closest is Uppercut Deluxe, then BLACKMASK, BASED, Man For Himself, Pete & Pedro, Reuzel.

CompetitorsPersonal Care · Canada · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Uppercut Deluxeuppercutdeluxe.com
BLACKMASKblackmaskproducts.com
BASEDbased.com
Man For Himselfmanforhimself.com
Pete & Pedropeteandpedro.com
Reuzelreuzel.com
Competitors Gravity finds for BluMaan. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare BluMaan with Uppercut Deluxe

07 · Company

The company behind BluMaan.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

BluMaan is a company based in Vancouver, Canada, founded in 2015 according to LinkedIn, on a domain registered in November 2014. It employs about 13 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇨🇦 Canada · Vancouver
Founded
2015, per LinkedIn
Domain registered
2 Nov 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
13 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
blumaan.com · Shopify · USD
Catalogue
23 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about BluMaan

What people ask Google about BluMaan.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is BluMaan a legit company?

According to Gravity by Benchr, BluMaan is a brand based in Vancouver, Canada: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 58,854 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

BluMaan reviews: is it worth it?

Customers rate BluMaan 4.1 out of 5 on Trustpilot over 57 reviews, 36 of them in the last twelve months: 58% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is BluMaan?

Men's hair clay, pomade, cream & styling products developed with input from 50,000+ guys. Designed for your specific hair type. 30-day guarantee. Free shipping on orders over $50. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

BluMaan prices: how much is it?

BluMaan's best seller, Wax Fiber, sells US$29.00 on blumaan.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check blumaan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does BluMaan have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: BluMaan advertises on Facebook and Instagram and on Google, where its offers often run. Check blumaan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy BluMaan?

BluMaan sells on its own website, blumaan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind BluMaan?

Gravity by Benchr records a company based in Vancouver, Canada, founded in 2015 according to LinkedIn, on a domain registered in 2014, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is BluMaan doing well?

Yes. Gravity by Benchr estimates about 398,100 visits to blumaan.com in September 2026, up 6% in a month and up 70% over three months. BluMaan ranks #192 of 33,626 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does BluMaan use?

Gravity by Benchr identifies blumaan.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is BluMaan's ad budget?

Gravity by Benchr does not publish a spend figure for BluMaan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Canada?

Among Personal Care brands in Canada in the Gravity by Benchr index, BluMaan ranks #192 of 33,626 by estimated traffic. Its closest competitors on the same market are Uppercut Deluxe, BLACKMASK, BASED, Man For Himself, Pete & Pedro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BluMaan.