Brand page · Clothing · Germany
BOGNER: 274k visits a month, 395 active Meta ads.
BOGNER — BOGNER is a luxury fashion brand that sells sportive elegant clothing for women, men, and kids, specializing in outerwear including ski jackets, down quilting, and other high-quality apparel. In September 2026 bogner.com drew an estimated 274k visits, up 13% on the month before. It ranks #67 of 7,326 Clothing brands in Germany and holds a 2.7 Trustpilot rating over 130 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
BOGNER is a luxury fashion brand that sells sportive elegant clothing for women, men, and kids, specializing in outerwear including ski jackets, down quilting, and other high-quality apparel.
01 · Traffic
How much traffic BOGNER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BOGNER drew an estimated 274k visits in September 2026, up 13% on the month before and up 51% over three months.
- Worldwide#40,321of 4.5m sites · Top 1%
- In Germany#1,850of 184k sites · Top 5%
- Clothing, worldwide#3,544of 459,295 brands · Top 1%
- Clothing, Germany#67of 7,326 brands · Top 1%
274k
estimated visits in September
1 mo ▲ +12.9%4 mo ▲ +50.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BOGNER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BOGNER holds 2.7 out of 5 on Trustpilot over 130 reviews, 16 of them in the last twelve months: 34% of customers give five stars and 51% one star. That volume places BOGNER in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Outerwear Store Shoe Store Winter sport Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BOGNER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BOGNER's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BOGNER in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BOGNER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BOGNER runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2024 (image, text, video).
The New BOGNER Jacket Edit 🧥BOGNER6 Oct 2026image
New BOGNER Knitwear Styles 🧶BOGNER6 Oct 2026video
BOGNER: A New Era of Elegance ✨BOGNER6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026BOGNER OF AMERICA, INC.verified
Text ad21 Oct 2026Bogner Commerce GmbHverified
Text ad21 Oct 2026BOGNER OF AMERICA, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BOGNER.
The creators who tag @bogner.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bogner.official on Instagram, led by Viktoria Rebensburg (67.6k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VViktoria Rebensburg@viktoria_rebensburg · 🇦🇹 AT | Pro sports athletes Creator | 67.6k | 2.9% | 10 | Tagged @bogner.official |
06 · Competitors according to Gravity
Who BOGNER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BOGNER among Clothing brands in Germany. The closest is BODE, then fusalp.com, Schöffel SPORT, salewa.com, colmar.com, columbia.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BODEbode.com | |||||||
| fusalp.comfusalp.com | |||||||
| Schöffel SPORTschoeffel.com | |||||||
| salewa.comsalewa.com | |||||||
| colmar.comcolmar.com | |||||||
| columbia.comcolumbia.com |
07 · Company
The company behind BOGNER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BOGNER is a company based in Germany, founded in 1932 according to LinkedIn, on a domain registered in August 1996. It employs about 398 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1932, per LinkedIn
- Domain registered
- 7 Aug 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 398 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bogner.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BOGNER
What people ask Google about BOGNER.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BOGNER legit or a scam?
According to Gravity by Benchr, BOGNER is a brand based in Germany: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 398 people on LinkedIn, it has 165,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BOGNER reviews
Customers rate BOGNER 2.7 out of 5 on Trustpilot over 130 reviews, 16 of them in the last twelve months: 34% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BOGNER?
BOGNER is a luxury fashion brand that sells sportive elegant clothing for women, men, and kids, specializing in outerwear including ski jackets, down quilting, and other high-quality apparel. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a BOGNER discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BOGNER advertises on Facebook and Instagram and on Google, where its offers often run. Check bogner.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy BOGNER?
BOGNER sells on its own website, bogner.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns BOGNER?
Gravity by Benchr records a company based in Germany, founded in 1932 according to LinkedIn, on a domain registered in 1996, with 398 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BOGNER growing?
Yes. Gravity by Benchr estimates about 274,200 visits to bogner.com in September 2026, up 13% in a month and up 51% over three months. BOGNER ranks #67 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BOGNER use?
Gravity by Benchr identifies bogner.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records.
How much does BOGNER spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BOGNER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, BOGNER ranks #67 of 7,326 by estimated traffic. Its closest competitors on the same market are BODE, fusalp.com, Schöffel SPORT, salewa.com and colmar.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BOGNER.