Brand page · Clothing · Germany
bonprix: 13.5m visits a month, 190 active Meta ads.
bonprix — bonprix is an international e-commerce company that offers fashion, shoes, and home goods with a strong value-for-money proposition, targeting mainly female customers across 16 European countries. In September 2026 bonprix.de drew an estimated 13.5m visits, up 10% on the month before. It ranks #2 of 7,326 Clothing brands in Germany and holds a 4.6 Trustpilot rating over 95,939 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
bonprix is an international e-commerce company that offers fashion, shoes, and home goods with a strong value-for-money proposition, targeting mainly female customers across 16 European countries.
01 · Traffic
How much traffic bonprix gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
bonprix drew an estimated 13.5m visits in September 2026, up 10% on the month before and down 5% over three months.
- Worldwide#1,629of 4.5m sites · Top 1%
- In Germany#77of 184k sites · Top 1%
- Clothing, worldwide#102of 459,295 brands · Top 1%
- Clothing, Germany#2of 7,326 brands · Top 1%
13.5m
estimated visits in September
1 mo ▲ +9.8%4 mo ▼ −5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about bonprix.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
bonprix holds 4.6 out of 5 on Trustpilot over 95,939 reviews, 16,639 of them in the last twelve months: 73% of customers give five stars and 4% one star. That volume places bonprix in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Shoe Store Clothing Store Couture Store Underwear Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What bonprix sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read bonprix's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places bonprix in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What bonprix is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
bonprix runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Ein Mantel für jeden Anlassbonprix13 Oct 2026video
Deine Herbst-Highlightsbonprix13 Oct 2026video
Dein Style für kühle Tagebonprix13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Bon Prix Handelsgesellschaft mbHverified
Text ad21 Oct 2026Bon Prix Handelsgesellschaft mbHverified
Text ad21 Oct 2026Bon Prix Handelsgesellschaft mbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about bonprix.
The creators who tag @bonprix on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bonprix on Instagram, led by Ely's Beauty Choices (12.9k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEly's Beauty Choices@ely_s_beauty_choices · 🇷🇴 RO | Fashion style luxury Creator | 12.9k | 4.5% | 12 | Tagged @bonprix |
06 · Competitors according to Gravity
Who bonprix competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for bonprix among Clothing brands in Germany. The closest is boohoo.com, then Your Look For Less, mrp.com, bestandless.com.au, Family Group, primark.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| boohoo.comboohoo.com | |||||||
| Your Look For Lessyour-look-for-less.nl | |||||||
| mrp.commrp.com | |||||||
| bestandless.com.aubestandless.com.au | |||||||
| Family Groupfamilyshop.cl | |||||||
| primark.comprimark.com |
07 · Company
The company behind bonprix.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
bonprix is a company based in Germany, founded in 1986 according to LinkedIn. It employs about 1,500 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1986, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,500 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bonprix.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about bonprix
What people ask Google about bonprix.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is bonprix legit?
According to Gravity by Benchr, bonprix is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 1,500 people on LinkedIn, it has 1,102,982 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
bonprix reviews: is it worth it?
Customers rate bonprix 4.6 out of 5 on Trustpilot over 95,939 reviews, 16,639 of them in the last twelve months: 73% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is bonprix known for?
bonprix is an international e-commerce company that offers fashion, shoes, and home goods with a strong value-for-money proposition, targeting mainly female customers across 16 European countries. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does bonprix have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: bonprix advertises on Facebook and Instagram and on Google, where its offers often run. Check bonprix.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind bonprix?
Gravity by Benchr records a company based in Germany, founded in 1986 according to LinkedIn, with 1,500 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is bonprix growing?
Not at the moment. Gravity by Benchr estimates about 13,541,100 visits to bonprix.de in September 2026, up 10% in a month and down 5% over three months. bonprix ranks #2 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is bonprix's ad budget?
Gravity by Benchr does not publish a spend figure for bonprix on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, bonprix ranks #2 of 7,326 by estimated traffic. Its closest competitors on the same market are boohoo.com, Your Look For Less, mrp.com, bestandless.com.au and Family Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with bonprix.