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- Boston Proper
Brand page · Clothing · United States
Boston Proper traffic, ads & competitors 927k visits a month, 30 active Meta ads, Gravity score 566.
Boston Proper — Boston Proper is a specialty retailer of women's high-end apparel and accessories that designs fashion to fit beautifully and own every room. In September 2026 bostonproper.com drew an estimated 927k visits, down 1% on the month before. It ranks #147 of 97,158 Clothing brands in the United States and holds a 3.8 Trustpilot rating over 979 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Boston Proper is a specialty retailer of women's high-end apparel and accessories that designs fashion to fit beautifully and own every room.
01 · Traffic
Boston Proper website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Boston Proper drew an estimated 927k visits in September 2026, down 1% on the month before and down 11% over three months.
- Worldwide#15,368of 4.5m sites · Top 1%
- In United States#5,080of 1.2m sites · Top 1%
- Clothing, worldwide#1,187of 459,295 brands · Top 1%
- Clothing, United States#147of 97,158 brands · Top 1%
927k
estimated visits in September
1 mo ▼ −1.3%4 mo ▼ −11.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Boston Proper reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Boston Proper holds 3.8 out of 5 on Trustpilot over 979 reviews, 59 of them in the last twelve months: 65% of customers give five stars and 14% one star. That volume places Boston Proper in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Boston Proper best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Boston Proper sells on Shopify, 29% of its catalogue in stock. The best seller is Beyond Travel High-Rise Pant 2BH47 Jet Black, at US$24.98, followed by Aspen Faux Leather Pull On Legging Black and Beyond Travel High Rise Pant Jet Black.
#2Beyond Travel High-Rise Pant 2BH47 Jet BlackBoston ProperUS$24.98In stock
#3Aspen Faux Leather Pull On Legging BlackBoston ProperUS$90.00In stock
Beyond Travel High Rise Pant Jet BlackBoston ProperUS$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Boston Proper in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 85% of the catalogue
- In stock
- 29%
- Upper price quartile
- US$79.98
- Currency
- USD
04 · Ads
Boston Proper ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Boston Proper runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Your Go-To Leather LayerBoston Proper2 Oct 2026video
Winter Looks Better This WayBoston Proper1 Oct 2026video
Winter Looks Better This WayBoston Proper1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Boston Proper, LLCverified
Text ad21 Oct 2026Boston Proper, LLCverified
Text ad21 Oct 2026Boston Proper, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Boston Proper influencers
The creators who tag @bostonproperofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bostonproperofficial on Instagram, led by Annette Emelity |60+/Fashion & Fun (280k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnnette Emelity |60+/Fashion & Fun@chicinstpete · 🇺🇸 US | Fashion style luxury Creator | 280k | 1.1% | 5 | Tagged @bostonproperofficial |
06 · Competitors according to Gravity
Boston Proper competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Boston Proper among Clothing brands in the United States. The closest is The Self Styler, then New York & Company, SUZY, Tuckernuck, Linha Feminina, Ramy Brook.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Self Stylertheselfstyler.com | |||||||
| New York & Companynyandcompany.com | |||||||
| SUZYsuzyshier.com | |||||||
| Tuckernucktnuck.com | |||||||
| Linha Femininalinhafeminina.com | |||||||
| Ramy Brookramybrook.com |
07 · Company
Who is behind Boston Proper?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Boston Proper is a company based in Boca Raton, United States, founded in 1992 according to LinkedIn, on a domain registered in November 1996. It employs about 146 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Boca Raton
- Founded
- 1992, per LinkedIn
- Domain registered
- 30 Nov 1996
- Status
- was_acquired
- Employees
- 146 on LinkedIn
- Funding stage
- M and a
- Own store
- bostonproper.com · Shopify · USD
- Catalogue
- 665 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Boston Proper
What people ask Google about Boston Proper.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Boston Proper a legit company?
According to Gravity by Benchr, Boston Proper is a brand based in Boca Raton, United States: its website has existed since November 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 146 people on LinkedIn, it has 102,016 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Boston Proper?
Customers rate Boston Proper 3.8 out of 5 on Trustpilot over 979 reviews, 59 of them in the last twelve months: 65% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Boston Proper?
Boston Proper is a specialty retailer of women's high-end apparel and accessories that designs fashion to fit beautifully and own every room. Gravity by Benchr classifies it under Clothing, with Earrings making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Boston Proper cost?
Boston Proper's best seller, Beyond Travel High-Rise Pant 2BH47 Jet Black, sells US$24.98 on bostonproper.com. 29% of the catalogue is in stock. Gravity does not track prices daily: check bostonproper.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Boston Proper discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Boston Proper advertises on Facebook and Instagram and on Google, where its offers often run. Check bostonproper.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Boston Proper?
Boston Proper sells on its own website, bostonproper.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Boston Proper?
Gravity by Benchr records a company based in Boca Raton, United States, founded in 1992 according to LinkedIn, on a domain registered in 1996, with 146 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Boston Proper growing?
Not at the moment. Gravity by Benchr estimates about 927,000 visits to bostonproper.com in September 2026, down 1% in a month and down 11% over three months. Boston Proper ranks #147 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Boston Proper use?
Gravity by Benchr identifies bostonproper.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Boston Proper's ad budget?
Gravity by Benchr does not publish a spend figure for Boston Proper on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Boston Proper ranks #147 of 97,158 by estimated traffic. Its closest competitors on the same market are The Self Styler, New York & Company, SUZY, Tuckernuck and Linha Feminina. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boston Proper.