- Gravity
- Rankings
- Home & Garden
- Kitchen & Dining
- Briscoe Group
Brand page · Kitchen & Dining · New Zealand
Briscoe Group: 2m visits a month, 75 active Meta ads.
Briscoe Group — Briscoe Group Limited is a holding company for two New Zealand retailers: Briscoes Homeware and Rebel Sport, specializing in homeware, kitchenware, and household products. In September 2026 briscoes.co.nz drew an estimated 2m visits, down 3% on the month before. It ranks #1 of 1,076 Kitchen & Dining brands in New Zealand and holds a 1.6 Trustpilot rating over 137 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Briscoe Group Limited is a holding company for two New Zealand retailers: Briscoes Homeware and Rebel Sport, specializing in homeware, kitchenware, and household products.
01 · Traffic
How much traffic Briscoe Group gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Briscoe Group drew an estimated 2m visits in September 2026, down 3% on the month before and down 7% over three months.
- Worldwide#8,121of 4.5m sites · Top 1%
- In New Zealand#27of 26.3k sites · Top 1%
- Kitchen & Dining, worldwide#131of 145,612 brands · Top 1%
- Kitchen & Dining, New Zealand#1of 1,076 brands · Top 1%
2m
estimated visits in September
1 mo ▼ −3.5%4 mo ▼ −6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Briscoe Group.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Briscoe Group holds 1.6 out of 5 on Trustpilot over 137 reviews, 33 of them in the last twelve months: 10% of customers give five stars and 74% one star. That volume places Briscoe Group in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Kitchen Supply Store Bedroom Furniture Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Briscoe Group sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Briscoe Group's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Briscoe Group in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Briscoe Group is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Briscoe Group runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Shop in-store and online now!Briscoes13 Oct 2026image
Let's get cooking!Briscoes12 Oct 2026image
Time for a spring refresh?Briscoes12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Briscoe Group Ltdverified
Image ad21 Oct 2026Briscoe Group Ltdverified
Text ad21 Oct 2026Briscoe Group Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Briscoe Group.
The creators who tag @briscoes.nz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @briscoes.nz on Instagram, led by @jokane80 (11.9k followers, 4.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| jjokane80@jokane80 · 🇬🇧 GB | Health medicine Creator | 11.9k | 4.9% | 1 | Tagged @briscoes.nz |
06 · Competitors according to Gravity
Who Briscoe Group competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Briscoe Group among Kitchen & Dining brands in New Zealand. The closest is Bed Bath N' Table, then Bed Bath & Beyond, MyHouse, House, Harris Scarfe, Adairs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bed Bath N' Tablebedbathntable.co.nz | |||||||
| Bed Bath & Beyondbedbathandbeyond.co.nz | |||||||
| MyHousemyhouse.com.au | |||||||
| Househouse.com.au | |||||||
| Harris Scarfeharrisscarfe.com.au | |||||||
| Adairsadairs.com.au |
07 · Company
The company behind Briscoe Group.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Briscoe Group is a company based in New Zealand, on a domain registered in July 2000. It employs about 605 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- Data not available
- Domain registered
- 26 Jul 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 605 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- briscoes.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Briscoe Group
What people ask Google about Briscoe Group.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Briscoe Group legit or a scam?
According to Gravity by Benchr, Briscoe Group is a brand based in New Zealand: its website has existed since July 2000, it employs 605 people on LinkedIn, it has 51,391 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Briscoe Group reviews: is it worth it?
Customers rate Briscoe Group 1.6 out of 5 on Trustpilot over 137 reviews, 33 of them in the last twelve months: 10% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Briscoe Group sell?
Briscoe Group Limited is a holding company for two New Zealand retailers: Briscoes Homeware and Rebel Sport, specializing in homeware, kitchenware, and household products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Briscoe Group promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Briscoe Group advertises on Facebook and Instagram and on Google, where its offers often run. Check briscoes.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Briscoe Group?
Gravity by Benchr records a company based in New Zealand, whose domain was registered in 2000, with 605 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Briscoe Group doing well?
Not at the moment. Gravity by Benchr estimates about 2,039,400 visits to briscoes.co.nz in September 2026, down 3% in a month and down 7% over three months. Briscoe Group ranks #1 of 1,076 Kitchen & Dining brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Briscoe Group's ad budget?
Gravity by Benchr does not publish a spend figure for Briscoe Group on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in New Zealand?
Among Kitchen & Dining brands in New Zealand in the Gravity by Benchr index, Briscoe Group ranks #1 of 1,076 by estimated traffic. Its closest competitors on the same market are Bed Bath N' Table, Bed Bath & Beyond, MyHouse, House and Harris Scarfe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Briscoe Group.