Brand page · Clothing · Belgium
Buchan: 257k visits a month, 355 active Meta ads, Gravity score 717.
Buchan — Buchan is a brand that designs and sells products, with a focus on footwear or fashion items. The brand is based in Europe and offers worldwide delivery with no customs or import fees. In September 2026 buchan.store drew an estimated 257k visits, up 112% on the month before. It ranks #5 of 1,347 Clothing brands in Belgium and holds a 4.1 Trustpilot rating over 671 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Clothing brands in Belgium with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Buchan is a brand that designs and sells products, with a focus on footwear or fashion items. The brand is based in Europe and offers worldwide delivery with no customs or import fees.
01 · Traffic
How much traffic Buchan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Buchan drew an estimated 257k visits in September 2026, up 112% on the month before and up 2,037% over three months.
- Worldwide#42,413of 4.5m sites · Top 1%
- In Belgium#199of 36.5k sites · Top 1%
- Clothing, worldwide#3,734of 459,295 brands · Top 1%
- Clothing, Belgium#5of 1,347 brands · Top 1%
257k
estimated visits in September
1 mo ▲ +112.0%4 mo ▲ +2,037.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Buchan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Buchan holds 4.1 out of 5 on Trustpilot over 671 reviews, 287 of them in the last twelve months: 65% of customers give five stars and 16% one star. That volume places Buchan in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Buchan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Buchan sells on Shopify, 100% of its catalogue in stock. The best seller is Water Reactive Cheetah Rain Jacket - Black, at €119.00, followed by Water Reactive Cheetah Rain Jacket - Green and Water Reactive Cheetah Rain Jacket - Brown.
#1Water Reactive Cheetah Rain Jacket - BlackBuchan€119.00In stock
#2Water Reactive Cheetah Rain Jacket - GreenBuchan€119.00In stock
#3Water Reactive Cheetah Rain Jacket - BrownBuchan€119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Buchan in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 33% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$88.48
- Currency
- EUR
04 · Ads
What Buchan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Buchan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2026 (image, text, video).
water reactive cheetah jacket | online now 🐆Buchan7 Oct 2026video
we cooked some new jacketsBuchan7 Oct 2026image
we cooked some new jacketsBuchan7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Buchanverified
Text ad20 Oct 2026Buchanverified
Text ad20 Oct 2026Buchanverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Buchan.
The creators who tag @buchan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @buchan on Instagram, led by Stef Eberson (101k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SStef Eberson@stef.eeb · 🇳🇱 NL | Fashion style luxury Creator | 101k | 4.2% | 3 | Tagged @buchan |
06 · Competitors according to Gravity
Who Buchan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Buchan among Clothing brands in Belgium. The closest is K-way, then teamtimbuktu.com, Finisterre, PUFFIT, uk.rains.com, Outerknown.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| K-wayk-way.com | |||||||
| teamtimbuktu.comteamtimbuktu.com | |||||||
| Finisterrefinisterre.com | |||||||
| PUFFITpuffit.com | |||||||
| uk.rains.comuk.rains.com | |||||||
| Outerknownouterknown.com |
07 · Company
The company behind Buchan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Buchan is a company based in Gent, Belgium, founded in 1890 according to LinkedIn, on a domain registered in May 2024. It employs about 219 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium · Gent
- Founded
- 1890, per LinkedIn
- Domain registered
- 30 May 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 219 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- buchan.store · Shopify · EUR
- Catalogue
- 125 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Buchan
What people ask Google about Buchan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Buchan legit or a scam?
According to Gravity by Benchr, Buchan is a brand based in Gent, Belgium: its website has existed since May 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 219 people on LinkedIn, it has 413,312 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Buchan?
Customers rate Buchan 4.1 out of 5 on Trustpilot over 671 reviews, 287 of them in the last twelve months: 65% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Buchan known for?
Buchan is a brand that designs and sells products, with a focus on footwear or fashion items. The brand is based in Europe and offers worldwide delivery with no customs or import fees. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Buchan cost?
Buchan's best seller, Water Reactive Cheetah Rain Jacket - Black, sells €119.00 on buchan.store. 100% of the catalogue is in stock. Gravity does not track prices daily: check buchan.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Buchan discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Buchan advertises on Facebook and Instagram and on Google, where its offers often run. Check buchan.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Buchan?
Buchan sells on its own website, buchan.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Buchan?
Gravity by Benchr records a company based in Gent, Belgium, founded in 1890 according to LinkedIn, on a domain registered in 2024, with 219 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Buchan growing?
Yes. Gravity by Benchr estimates about 257,400 visits to buchan.store in September 2026, up 112% in a month and up 2,037% over three months. Buchan ranks #5 of 1,347 Clothing brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Buchan use?
Gravity by Benchr identifies buchan.store as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Buchan's ad budget?
Gravity by Benchr does not publish a spend figure for Buchan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Belgium?
Among Clothing brands in Belgium in the Gravity by Benchr index, Buchan ranks #5 of 1,347 by estimated traffic. Its closest competitors on the same market are K-way, teamtimbuktu.com, Finisterre, PUFFIT and uk.rains.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Buchan.