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- Buff City Soap
Brand page · Personal Care · United States
Buff City Soap traffic, ads & competitors 231k visits a month, 9 active Meta ads, Gravity score 518.
Buff City Soap — Buff City Soap is a company that makes handmade, plant-based soaps and personal care products. They create various scented soaps, bath bombs, laundry soap, candles, and other personal care items daily in their Soap Makeries. In September 2026 buffcitysoap.com drew an estimated 231k visits, down 15% on the month before. It ranks #357 of 33,626 Personal Care brands in the United States and holds a 2.4 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Buff City Soap is a company that makes handmade, plant-based soaps and personal care products. They create various scented soaps, bath bombs, laundry soap, candles, and other personal care items daily in their Soap Makeries.
01 · Traffic
Buff City Soap website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Buff City Soap drew an estimated 231k visits in September 2026, down 15% on the month before and down 33% over three months.
- Worldwide#46,462of 4.5m sites · Top 5%
- In United States#15,159of 1.2m sites · Top 5%
- Personal Care, worldwide#2,075of 215,119 brands · Top 1%
- Personal Care, United States#357of 33,626 brands · Top 5%
231k
estimated visits in September
1 mo ▼ −15.5%4 mo ▼ −32.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Buff City Soap reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Buff City Soap holds 2.4 out of 5 on Trustpilot over 28 reviews, 11 of them in the last twelve months: 36% of customers give five stars and 57% one star. That volume places Buff City Soap in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Toiletries Store Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Buff City Soap best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Buff City Soap sells on Shopify, 96% of its catalogue in stock. The best seller is Narcissist Laundry Scent Booster, at US$14.00, followed by Narcissist Laundry Soap and Narcissist Laundry Soap Plus.
#1Narcissist Laundry Scent BoosterBuff City SoapUS$14.00In stock
#2Narcissist Laundry SoapBuff City SoapUS$20.00In stock
#3Narcissist Laundry Soap PlusBuff City SoapUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Buff City Soap in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 96% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$17.00
- Currency
- USD
04 · Ads
Buff City Soap ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Buff City Soap runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since April 2023 (image, text, video).
Free Bar of Soap with purchaseBuff City Soap22 Jul 2026image
Try our soap for FREE! 🧼Buff City Soap1 Jul 2026video
Free Bar of Soap with purchaseBuff City Soap11 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Buff City Soap Franchising, LLCverified
Image ad20 Oct 2026Buff City Soap Franchising, LLCverified
Text ad20 Oct 2026Buff City Soap Franchising, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Buff City Soap influencers
The creators who tag @buffcitysoap on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @buffcitysoap on Instagram, led by Highland Village (25.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHighland Village@highlandvillagejxn · 🇺🇸 US | Travel tourism exploration Creator | 25.5k | 0.1% | 2 | Tagged @buffcitysoap |
06 · Competitors according to Gravity
Buff City Soap competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Buff City Soap among Personal Care brands in the United States. The closest is ATTITUDE, then Dr. Bronner's, shabon.com, Branch Basics, Truly Free, Mrs. Meyer's Clean Day.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ATTITUDEattitudeliving.com | |||||||
| Dr. Bronner'sdrbronner.com | |||||||
| shabon.comshabon.com | |||||||
| Branch Basicsbranchbasics.com | |||||||
| Truly Freetrulyfreehome.com | |||||||
| Mrs. Meyer's Clean Daymrsmeyers.com |
07 · Company
Who is behind Buff City Soap?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Buff City Soap is a company based in Dallas, United States, founded in 2013 according to LinkedIn, on a domain registered in May 2016. It employs about 892 people and is listed at private_equity stage.
- Entity country
- 🇺🇸 United States · Dallas
- Founded
- 2013, per LinkedIn
- Domain registered
- 16 May 2016
- Status
- Operating
- Employees
- 892 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Own store
- buffcitysoap.com · Shopify · USD
- Catalogue
- 128 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Buff City Soap
What people ask Google about Buff City Soap.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Buff City Soap legit or a scam?
According to Gravity by Benchr, Buff City Soap is a brand based in Dallas, United States: its website has existed since May 2016, it sells on a Shopify store, it employs 892 people on LinkedIn, it has 122,097 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Buff City Soap reviews
Customers rate Buff City Soap 2.4 out of 5 on Trustpilot over 28 reviews, 11 of them in the last twelve months: 36% give five stars, 57% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Buff City Soap sell?
Buff City Soap is a company that makes handmade, plant-based soaps and personal care products. They create various scented soaps, bath bombs, laundry soap, candles, and other personal care items daily in their Soap Makeries. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Buff City Soap prices: how much is it?
Buff City Soap's best seller, Narcissist Laundry Scent Booster, sells US$14.00 on buffcitysoap.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check buffcitysoap.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Buff City Soap promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Buff City Soap advertises on Facebook and Instagram and on Google, where its offers often run. Check buffcitysoap.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Buff City Soap?
Buff City Soap sells on its own website, buffcitysoap.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Buff City Soap?
Gravity by Benchr records a company based in Dallas, United States, founded in 2013 according to LinkedIn, on a domain registered in 2016, with 892 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Buff City Soap doing well?
Not at the moment. Gravity by Benchr estimates about 230,900 visits to buffcitysoap.com in September 2026, down 15% in a month and down 33% over three months. Buff City Soap ranks #357 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Buff City Soap use?
Gravity by Benchr identifies buffcitysoap.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Buff City Soap spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Buff City Soap on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Buff City Soap ranks #357 of 33,626 by estimated traffic. Its closest competitors on the same market are ATTITUDE, Dr. Bronner's, shabon.com, Branch Basics and Truly Free. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Buff City Soap.