Brand page · Decor · United Kingdom
Lumie: 191k visits a month, 149 active Meta ads, Gravity score 711.
Lumie — Lumie is a British brand of light therapy devices that help customers feel great during the day and sleep tight every night by regulating the body's natural circadian rhythms. In September 2026 lumie.com drew an estimated 191k visits, up 72% on the month before. It ranks #62 of 13,189 Decor brands in United Kingdom and holds a 3.8 Trustpilot rating over 2,039 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lumie is a British brand of light therapy devices that help customers feel great during the day and sleep tight every night by regulating the body's natural circadian rhythms.
01 · Traffic
How much traffic Lumie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lumie drew an estimated 191k visits in September 2026, up 72% on the month before and up 100% over three months.
- Worldwide#54,368of 4.5m sites · Top 5%
- In United Kingdom#2,766of 192k sites · Top 5%
- Decor, worldwide#861of 185,686 brands · Top 1%
- Decor, United Kingdom#62of 13,189 brands · Top 1%
191k
estimated visits in September
1 mo ▲ +72.4%4 mo ▲ +99.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lumie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lumie holds 3.8 out of 5 on Trustpilot over 2,039 reviews, 9 of them in the last twelve months: 81% of customers give five stars and 4% one star. That volume places Lumie in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%. On Google, Lumie scores 4.8 over 17 reviews.
Lighting Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lumie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lumie sells on Shopify, 78% of its catalogue in stock. The best seller is Bodyclock Glow 150, at £119.00, followed by Sunrise Alarm and Bodyclock Spark 100.
#1Bodyclock Glow 150Lumie£119.00In stock
#2Sunrise AlarmLumie£49.98In stock
#3Bodyclock Spark 100Lumie£99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lumie in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 26% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$299.79
- Currency
- GBP
04 · Ads
What Lumie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lumie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Lumie® | SAD and Energy Lights for Best-Ever Mood and EnergyLumie7 Oct 2026image
BUY DIRECT Lumie® Bodyclock Wake-up Light, SAD Lamps & BedbugLumie7 Oct 2026image
Lumie Bodyclock 750DABLumie6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Outside In (Cambridge) Ltdverified
Image ad21 Oct 2026Outside In (Cambridge) Ltdverified
Text ad21 Oct 2026Outside In (Cambridge) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lumie.
The creators who tag @lumie.lights on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lumie.lights on Instagram, led by Katie Maciver (48.2k followers, 7.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatie Maciver@katie_maciver · 🇬🇧 GB | Health medicine Creator | 48.2k | 7.1% | 9 | Tagged @lumie.lights |
06 · Competitors according to Gravity
Who Lumie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lumie among Decor brands in United Kingdom. The closest is Luminette, then Loftie, Dreamegg, Hatch, meethue.com, Homezee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Luminettemyluminette.com | |||||||
| Loftiebyloftie.com | |||||||
| Dreameggdreamegg.com | |||||||
| Hatchhatch.co | |||||||
| meethue.commeethue.com | |||||||
| Homezeehomezee.com.au |
07 · Company
The company behind Lumie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lumie is a company based in Cambridge, United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in November 2001. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Cambridge
- Founded
- 1991, per LinkedIn
- Domain registered
- 8 Nov 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lumie.com · Shopify · GBP
- Catalogue
- 9 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lumie
What people ask Google about Lumie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lumie legit?
According to Gravity by Benchr, Lumie is a brand based in Cambridge, United Kingdom: its website has existed since November 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 60,768 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lumie?
Customers rate Lumie 3.8 out of 5 on Trustpilot over 2,039 reviews, 9 of them in the last twelve months: 81% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Lumie scores 4.8 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lumie sell?
Lumie is a British brand of light therapy devices that help customers feel great during the day and sleep tight every night by regulating the body's natural circadian rhythms. Gravity by Benchr classifies it under Decor, with Clocks making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lumie expensive?
Lumie's best seller, Bodyclock Glow 150, sells £119.00 on lumie.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check lumie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lumie have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lumie advertises on Facebook and Instagram and on Google, where its offers often run. Check lumie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lumie?
Lumie sells on its own website, lumie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lumie?
Gravity by Benchr records a company based in Cambridge, United Kingdom, founded in 1991 according to LinkedIn, on a domain registered in 2001, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lumie growing?
Yes. Gravity by Benchr estimates about 191,400 visits to lumie.com in September 2026, up 72% in a month and up 100% over three months. Lumie ranks #62 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lumie use?
Gravity by Benchr identifies lumie.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lumie's ad budget?
Gravity by Benchr does not publish a spend figure for Lumie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Lumie ranks #62 of 13,189 by estimated traffic. Its closest competitors on the same market are Luminette, Loftie, Dreamegg, Hatch and meethue.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lumie.