Brand page · Outdoor Recreation

CamelBak® Top 1% worldwide Top 1% in Outdoor Recreation
camelbak.com· Salesforce_commerce·Since 1996

CamelBak®: 270k visits a month, 58 active Meta ads.

CamelBak® — CamelBak manufactures hydration packs, water bottles, reservoirs, and other hydration products for various activities including cycling, running, hiking, and tactical use. In September 2026 camelbak.com drew an estimated 270k visits, down 29% on the month before. It ranks #84 of 14,873 Outdoor Recreation brands and holds a 1.5 Trustpilot rating over 88 reviews.

camelbak.com@camelbak 171kYouTube 12.7kFacebookLinkedIn 17.7kTrustpilot 1.5Meta Ad Library 58

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
270k
−29% vs. August 2026
Instagram followers
171k
2,913 posts · @camelbak
Trustpilot
1.5
88 reviews · 21 in 12 months
Meta ads
58
active · on Google since 2025
Products
—
Data not available
Rank in United States
#84
of 14,873 in Outdoor Recreation
LinkedIn
17.7k
followers · 176 employees
Earned media value
€121.6k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

CamelBak manufactures hydration packs, water bottles, reservoirs, and other hydration products for various activities including cycling, running, hiking, and tactical use.

01 · Traffic

How much traffic CamelBak® gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

CamelBak® drew an estimated 270k visits in September 2026, down 29% on the month before and down 35% over three months.

  • Worldwide#40,862of 4.5m sites · Top 1%
  • In United States#13,312of 1.2m sites · Top 5%
  • Outdoor Recreation, worldwide#503of 101,136 brands · Top 1%
  • Outdoor Recreation, United States#84of 14,873 brands · Top 1%
Monthly visitssource Sept 2026

270k

estimated visits in September

1 mo ▼ −29.4%4 mo ▼ −35.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about CamelBak®.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

CamelBak® holds 1.5 out of 5 on Trustpilot over 88 reviews, 21 of them in the last twelve months: 17% of customers give five stars and 77% one star. That volume places CamelBak® in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
1.5TrustScore · 88 reviews · 21 in 12 months
Top 30% review volume
5 ★17%
4 ★0%
3 ★1%
2 ★5%
1 ★77%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What CamelBak® sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read CamelBak®'s catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation45%
Kitchen & Dining40%
Clothing2%

The dominant category places CamelBak® in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about CamelBak®.

The creators who tag @camelbak on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @camelbak on Instagram, led by Guillaume Larbeyou (17.3k followers, 68.9% engagement).

Influencersaccounts tagging @camelbak · Instagram
AccountProfileFollowersEngagementTagsRelationship
GGuillaume Larbeyou@guillaumelarbeyou · 🇫🇷 FRFitness sport bodybuilding Creator17.3k68.9%11Tagged @camelbak
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who CamelBak® competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for CamelBak® among Outdoor Recreation brands. The closest is MiiR, then HydraPak, Hydro Flask, BruMate, HydroJug, 24Bottles.

CompetitorsOutdoor Recreation · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
MiiRmiir.com
HydraPakhydrapak.com
Hydro Flaskhydroflask.com
BruMateshop.brumate.com
HydroJugthehydrojug.com
24Bottles24bottles.com
Competitors Gravity finds for CamelBak®. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare CamelBak® with MiiR

07 · Company

The company behind CamelBak®.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

CamelBak® is an e-commerce brand, on a domain registered in June 1996. It employs about 176 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
12 Jun 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
176 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
camelbak.com · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about CamelBak®

What people ask Google about CamelBak®.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is CamelBak® legit or a scam?

According to Gravity by Benchr, CamelBak® is a brand: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 176 people on LinkedIn, it has 171,161 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

CamelBak® reviews: is it worth it?

Customers rate CamelBak® 1.5 out of 5 on Trustpilot over 88 reviews, 21 of them in the last twelve months: 17% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is CamelBak®?

CamelBak manufactures hydration packs, water bottles, reservoirs, and other hydration products for various activities including cycling, running, hiking, and tactical use. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.

CamelBak® promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: CamelBak® advertises on Facebook and Instagram and on Google, where its offers often run. Check camelbak.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy CamelBak®?

CamelBak® sells on its own website, camelbak.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns CamelBak®?

Gravity by Benchr records a company, whose domain was registered in 1996, with 176 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is CamelBak® growing?

Not at the moment. Gravity by Benchr estimates about 269,700 visits to camelbak.com in September 2026, down 29% in a month and down 35% over three months. CamelBak® ranks #84 of 14,873 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does CamelBak® use?

Gravity by Benchr identifies camelbak.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.

What is CamelBak®'s ad budget?

Gravity by Benchr does not publish a spend figure for CamelBak® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands?

Among Outdoor Recreation brands in the Gravity by Benchr index, CamelBak® ranks #84 of 14,873 by estimated traffic. Its closest competitors on the same market are MiiR, HydraPak, Hydro Flask, BruMate and HydroJug. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CamelBak®.