Brand page · Clothing · United States
Carhartt: 6.9M visits a month, 854 active Meta ads.
Carhartt — Carhartt is a manufacturer of premium workwear, outdoor apparel, and gear known for exceptional durability and quality of construction. In September 2026 carhartt.com drew an estimated 6.9M visits, up 29% on the month before. It ranks #10 of 97,158 Clothing brands in United States and holds a 1.5 Trustpilot rating over 813 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Carhartt is a manufacturer of premium workwear, outdoor apparel, and gear known for exceptional durability and quality of construction.
01 · Traffic
How much traffic Carhartt gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Carhartt drew an estimated 6.9M visits in September 2026, up 29% on the month before and up 74% over three months.
- Worldwide#2,988of 4.5M sites · Top 1%
- In United States#1,049of 1.2M sites · Top 1%
- Clothing, worldwide#192of 459,295 brands · Top 1%
- Clothing, United States#10of 97,158 brands · Top 1%
6.9M
estimated visits in September
1 mo ▲ +28.5%4 mo ▲ +74.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Carhartt.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Carhartt holds 1.5 out of 5 on Trustpilot over 813 reviews, 91 of them in the last twelve months: 9% of customers give five stars and 81% one star. That volume places Carhartt in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Carhartt scores 4.7 over 7,674 reviews.
Clothing Store Work Clothes Store Outerwear Store Men's Clothing Store Women's Clothing Store Boot Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Carhartt sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Carhartt's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Carhartt in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Carhartt is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Carhartt runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Earn trust and repeat businessCarhartt14 Oct 2026video
SIGN UP - CARHARTTCarhartt Europe14 Oct 2026image
Branded gear for your businessCarhartt14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Carhartt, Incverified
Text ad21 Oct 2026Carhartt, Incverified
Text ad21 Oct 2026Carhartt, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Carhartt.
The creators who tag @carhartt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Carhartt competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Carhartt among Clothing brands in United States. The closest is carhartt-wip.com, then Dickies, Duluth Trading Company, Dungarees, Ben Davis Co, BRUNT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| carhartt-wip.comcarhartt-wip.com | |||||||
| Dickiesdickies.com | |||||||
| Duluth Trading Companyduluthtrading.com | |||||||
| Dungareesdungarees.com | |||||||
| Ben Davis Cobendavis.com | |||||||
| BRUNTbruntworkwear.com |
07 · Company
The company behind Carhartt.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Carhartt is a company based in United States, founded in 1889 according to LinkedIn, on a domain registered in February 1996. It employs about 87 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1889, per LinkedIn
- Domain registered
- 22 Feb 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- carhartt.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Carhartt
What people ask Google about Carhartt.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Carhartt legit?
According to Gravity by Benchr, Carhartt is a brand based in United States: its website has existed since February 1996, its Trustpilot profile is claimed by the brand, it employs 87 people on LinkedIn, it has 1,871,476 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Carhartt?
Customers rate Carhartt 1.5 out of 5 on Trustpilot over 813 reviews, 91 of them in the last twelve months: 9% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Carhartt scores 4.7 over 7,674 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Carhartt?
Carhartt is a manufacturer of premium workwear, outdoor apparel, and gear known for exceptional durability and quality of construction. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Carhartt have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Carhartt advertises on Facebook and Instagram and on Google, where its offers often run. Check carhartt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Carhartt?
Gravity by Benchr records a company based in United States, founded in 1889 according to LinkedIn, on a domain registered in 1996, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Carhartt growing?
Yes. Gravity by Benchr estimates about 6,907,600 visits to carhartt.com in September 2026, up 29% in a month and up 74% over three months. Carhartt ranks #10 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Carhartt's ad budget?
Gravity by Benchr does not publish a spend figure for Carhartt on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Carhartt ranks #10 of 97,158 by estimated traffic. Its closest competitors on the same market are carhartt-wip.com, Dickies, Duluth Trading Company, Dungarees, Ben Davis Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Carhartt.