Brand page
Duluth Trading Company: 5M visits a month, 68 active Meta ads.
Duluth Trading Company — Duluth Trading Company is an American workwear and accessories company that sells men's and women's workwear and outdoor gear built to be durable and solve problems. In September 2026 duluthtrading.com drew an estimated 5M visits, up 11% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Duluth Trading Company is an American workwear and accessories company that sells men's and women's workwear and outdoor gear built to be durable and solve problems.
01 · Traffic
How much traffic Duluth Trading Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Duluth Trading Company drew an estimated 5M visits in September 2026, up 11% on the month before and down 3% over three months.
- Worldwide#4,243of 4.5M sites · Top 1%
- In United States#1,457of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
5M
estimated visits in September
1 mo ▲ +11.0%4 mo ▼ −3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Duluth Trading Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Duluth Trading Company holds 1.9 out of 5 on Trustpilot over 305 reviews, 56 of them in the last twelve months: 12% of customers give five stars and 73% one star. That volume places Duluth Trading Company in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Underwear Store Activewear Store Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Duluth Trading Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Duluth Trading Company's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Duluth Trading Company in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Duluth Trading Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Duluth Trading Company runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Women's Plus Heirloom Gardening Bib OverallsDuluth Trading Company12 Oct 2026video
Shop the Fall Outlet SaleDuluth Trading Company12 Oct 2026image
Shop the Fall Warehouse SaleDuluth Trading Company12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Duluth Trading Company.
The creators who tag @duluthtradingcompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @duluthtradingcompany on Instagram, led by Missy DePino (147K followers, 6.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMissy DePino@thewildsister · 🇺🇸 US | Fashion style luxury Creator | 147K | 6.6% | 3 | Tagged @duluthtradingcompany |
06 · Competitors according to Gravity
Who Duluth Trading Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Duluth Trading Company. The closest is Dickies, then carhartt.com, workman.co.jp, Filson, BRUNT, TRUEWERK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dickiesdickies.com | |||||||
| carhartt.comcarhartt.com | |||||||
| workman.co.jpworkman.co.jp | |||||||
| Filsonfilson.com | |||||||
| BRUNTbruntworkwear.com | |||||||
| TRUEWERKtruewerk.com |
07 · Company
The company behind Duluth Trading Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Duluth Trading Company is an e-commerce brand, founded in 1989 according to LinkedIn, on a domain registered in November 1998. It employs about 1,314 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1989, per LinkedIn
- Domain registered
- 19 Nov 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,314 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- duluthtrading.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Duluth Trading Company
What people ask Google about Duluth Trading Company.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Duluth Trading Company a legit company?
According to Gravity by Benchr, Duluth Trading Company is a brand: its website has existed since November 1998, it employs 1,314 people on LinkedIn, it has 260,600 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Duluth Trading Company?
Customers rate Duluth Trading Company 1.9 out of 5 on Trustpilot over 305 reviews, 56 of them in the last twelve months: 12% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Duluth Trading Company known for?
Duluth Trading Company is an American workwear and accessories company that sells men's and women's workwear and outdoor gear built to be durable and solve problems. Source: Gravity by Benchr product classification.
Duluth Trading Company promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Duluth Trading Company advertises on Facebook and Instagram, where its offers often run. Check duluthtrading.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Duluth Trading Company?
Gravity by Benchr records a company, founded in 1989 according to LinkedIn, on a domain registered in 1998, with 1,314 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Duluth Trading Company growing?
Not at the moment. Gravity by Benchr estimates about 5,033,400 visits to duluthtrading.com in September 2026, up 11% in a month and down 3% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Duluth Trading Company spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Duluth Trading Company on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Duluth Trading Company.